Capital Investment Required:

The capital investment required for our business is as follow:

Requirements Unit Cost per unit Total Cost

Desktop workstations 6 40000 240000

Internet connections 2 10000 20000

Cloud server charges 30000 30000

Charges of application 70000 70000

and web developer

Office Equipment 100000 100000

Office Rent 20000 20000

Employees 4 25000 100000

Devices for Agents 100-as many as agents 3000 300000

Office Software 50000 50000

Advertisement 20000 20000

Maintenance (10%) 50000 50000

Total 1000000

The total investment required for our business in PRs 1.2 million after analyzing the basic things
required to start our business. Devices are for the use of our agent because in Pakistani market labor
do not have active internet connection so we are providing them a device through which they connect
with customer only. Along with that we also need some money to back up our business to ensure that
our business runs successfully. So this is the total amount of capital investment required for our
business.

Growth and Job placement:

The chances of growth of our business are very high. After surveying the different elements of the
business it is observed that the potential of our business growth is very high. Because it is very
difficult for daily wager skilled labor of Pakistan to find the work opportunity daily and for finding
that opportunity he have to suffer a lot on roads that’s why we are creating a link between the labor
and households and business. So as many categories of different skills are available on the web will
increase the growth of the application. We are also a big exporter of human resources that’s why we
also use consultancy base revenue model in which we provide labor to other national and
international firm and charge for it. Due the job placement feathers of our app all the skilled labor of
our area apply to become our agent and come in strong ties with us.

Customer Financial Market:

The customer financial market for our business is very good and high. Fist for testing our idea we
only operate in Lahore and then with the passage of time we start expanding our business on the
basses of the performance of the business. Like Airlift is a transport app the start operating in only
Lahore and Karachi. So it means our customer market expand with the expansion of our operations.
For ensuring the retention of our customer we providing them discounts and different offers on
different occasion.

Revenue Generation Capacity:

The revenue generation capacity of our business are service base revenue model, advertising base
revenue model and consultancy base revenue model. As we can earn money from our customers by
providing them the different services of online marketing. And secondly, we can also generate
revenue from different sources by putting the ads of different brands and companies on our website
and social media pages.

Initial Seed Money Required:

The initial seed money to start our business is about 1 million. Some of this money can be allocated
from the ability of team members and remaining we generate by using different tactic. This is the
least investment we need to start our business. Then we can also use funding techniques to raise
money for our startup like equity and debt. But our first priority is seed financing, whereby we can
offer a share of revenue and profit to the individual. Therefore, we can raise funds without getting a
loan. In that way we can get capital and start businesses.