CASE STUDY ASSIGNMENT:

Unilever’s Lifebuoy in India: Implementing the Sustainability Plan

UNILEVER A

For this analysis, your group will take on the role of Sudir Sitapati, HUL’s Category Manager for Lifebuoy in India.

Your task: Decide which of the handwashing behaviour change programs you should implement. What risks and benefits
are associated with each? How, if at all, does Samir Singh’s priorities impact your decision.

You will present your recommendation to Paul Polman’s Senior Leadership team (SLT), which includes both your Division
Head (COO, Unilever) and Samir’s Division Head (President, Personal Care) on July 15, 2020*. During the presentation,
your classmates will take on the role of the SLT.

UNILEVER B

For this analysis, your group will take on the role of Samir Singh, Global VP, Lifebuoy.

Your task: What is your stake in Sudir Sitapati’s decision – which option best suits your interests? What action, if any,
would you take to influence Sitapati’s decision? What would you do if he chooses not to implement your preferred
program?

You will present your recommendation(s) to your direct boss, SVP, Skin Cleansing on July 15, 2020*. During the
presentation, your classmates will take on the role of SVP, Skin Cleansing.
*NOTE: Although you are presenting in 2020, you must base your presentation on information found within the
timeframe of the case.

WRITTEN ANALYSIS: Due June 30 @ 11:59pm

 Based on the scenario above, complete the appropriate Case Study Aid (Part 1 of Evaluation Scenario, Decision
Scenario, or Problem-Diagnosis Scenario) and develop an outline for your class presentation (Part 2 of the Case
Study Aid).

FINAL PRESENTATION: Due July 14 @ 11:59pm

 Details can be found in separate assignment file.

DO’S & DON’TS

DO:
 Use your own words to explain what is going on in the case. Refer to case facts to support your arguments, not
cut and past to make the argument for you.
 When using case facts or external research, be sure to cite using the APA style.
 While it is not expected, you may use Information outside of the case to support your analysis. However, the
information MUST be within the timeframe of the written case.
 Use bullet points, white space, paragraphs to make it easy for a CEO to read and comprehend quickly.
 Use Humber Student Services to help fine-tune your writing. Here is a link to set up a session. Plan to ensure
you have time to make changes if necessary. https://liberalarts.humber.ca/current-
students/resources/learning-resources/writing-centre.html
DO NOT:
 Cut and paste text directly from the case. Similarities must not exceed 15%.
 Use pre-made analysis that be found on the internet from such sites as mbaskool.com, marketing91.com,
slideshare.net, swotandpestle.com, 123writing.com, or any other writing service.
 Use paraphrasing software like grammerly.com.
 Write more than is necessary to make your point. I do not grade by the word. I grade by your ability to get
points across as quickly and efficiently as possible.

Exceeds
RUBRIC Unacceptable Needs Improvement Meets Expectations Expectations
Written Case Most sections of the Case Some sections of the Case Most sections of the Case All sections of the Case
Analysis Study Aid were incomplete. Study Aid were incomplete Study Aid were completed Study Aid were completed.
(0 point) (1 points) (1.5 points) (2 points)

A strategic framework was
not used in the group’s
analysis of the case. (0
points)
A strategic framework was
used in the group’s analysis
of the case however it was
not the most relevant. (0.5
points)
At least one relevant At least one relevant
strategic framework was strategic framework was
used in the group’s analysis used in the group’s analysis
of the case. (0.75points) of the case. (1 points)

0-1 criteria or possible
causes were developed
without facts to support.
(0points)
At least 2 criteria or possible
causes were developed and
supported by at least one
fact within the case. (0.5
points)
At least 3 criteria or possible
causes were developed and
supported by at least one
fact within the case. At least
1 of the above criteria was
supported by 2 or more
facts within the case. (2
points)
(1.5 points)
At least 4 criteria or possible
causes were developed and
supported by at least one
fact within the case. At least
2 of the above criteria was
supported by 2 or more
facts within the case. (2
points)

Overall evaluation, Overall evaluation, Overall evaluation, Overall evaluation,

recommendation or recommendation or recommendation or recommendation or
problem identification was problem identification was problem identification was problem identification was
missing or very weak. (0-1 somewhat weak (2 points) somewhat compelling. (1.25 very compelling. (1.5 points)
point) points)

Weak proposal of Proposal of short/long-term Solid proposal of short/long- Exceptional proposal of

short/long-term action plans action plans with risk term action plans with risk short/long-term action plans
with risk assessment needs assessment somewhat assessment. (1.5 points) with risk assessment. (2
improvement. (0 points) weak. (0.75 points) points)

Based on the presentation Based on the presentation Based on the presentation Based on the presentation
outline, major modifications outline, major modifications outline, minor modifications outline, no modifications
required for the proposed required for the proposed required for the proposed required for the proposed
presentation AND group will presentation. (1 point) presentation. (0.375 points) presentation. (0.5 points)
be asked to present to the
professor ONLY before the
live portion of class. (0
points)

Grammar, spelling, and Grammar, spelling, and Solid grammar, spelling, and Excellent grammar, spelling,
readability needs a great readability needs some readability. (0.375 points) and readability excellent.
deal of improvement (0 improvement (0.25 points) (0.5 points)
points)

No adherence to APA Some adherence to APA Mostly adherence to APA Full adherence to APA
Guidelines (0 points) Guidelines (0.25 points) Guidelines (0.375 points) Guidelines (0.5 points)
____ out of 10 points
LATE SUBMISSION POLICY:
 10% deduction for late-stamped submissions.
 30% deduction for submissions 24 hours past the due date
 50% deduction for submissions 48 hours past the due date
 Mark of zero for submissions 72 hours past the due date

I have time booked to mark your submissions within 24 hours after the due date. Submissions past 24 hours will be
marked at my earliest convenience AND you will be asked to present to me only, not the live class.