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Who am I ?

✔ 34 Years Old

✔ Khemisset born and raised

✔ Ecommerce Since 2016

✔ Founder & C.E.O of Ecomadspy

Yassinemoujan Yassinemoujan #CMM2020


#CMM2020
"Power5" Ad structure
How to Scale 5 figures/Day
Using Advanced Top of Funnel
Campaign Structures

Yassinemoujan
Facebook algorithm Dropshippers

Machine Learning on Facebook :


Is it Smarter Than a Seasoned Media Buyer?
Yassinemoujan #CMM2020
AUTO ADVANCED
MATCHING

DYNAMIC ADS

ACCOUNT
SIMPLIFICATION

AUTOMATIC
PLACEMENT

CAMPAIGN BUDGET
OPTIMISATION

Yassinemoujan #CMM2020
AUTO ADVANCED
MATCHING
Optimize
DYNAMIC ADS
Automate

ACCOUNT
SIMPLIFICATION
Optimize

AUTOMATIC
PLACEMENT
Automate CAMPAIGN BUDGET
OPTIMISATION
Automate

Yassinemoujan #CMM2020
Automatic Advanced Matching
Account Simplification

STRUCTURE

PROSPECTING REMARKETING REENGAGEMENT

DYNAMIC CRTV + CBO DYNAMIC CRTV + CBO DYNAMIC CRTV + CBO

BROAD INTEREST
OR LOOKALIKE
VIEW CONTENT 365
BROAD INTEREST
OR LOOKALIKE

VIDEO VIEWERS 365 DAYS


BROAD INTEREST
OR LOOKALIKE

BROAD INTEREST ADD TO CARTS


OR LOOKALIKE

Yassinemoujan #CMM2020
Campaign Budget Optimization

How To Set Up Your CBO”s?

✔ Broad Interest Audience / Lookalikes + Interest Expansion


✔ 3-5 Ad Sets Per Campaign
✔ Dynamic Creatives, if Not 3-5 Active Ads Per Ad Set
✔ Automatics Placements
v
✔ Conversion/Purchase optimized.
✔ Need scale? Target cost (Lowest cost bidding)

✔ Need efficiency? Cost Cap / Bid Cap

✔ Give it time to get out of learning phase!

Yassinemoujan #CMM2020
Automatic Placement

Why we need to use Automatic Placement.

✔ Facebook’s algorithm wants you to play to their


game and rules.

✔ These rules are created with the intention of v


creating the best user experience possible

✔ And to create the best user experience, Facebook


wants to ensure to serve the right ad at the right
time

Yassinemoujan #CMM2020
Dynamic Creative Testing

2 Ad Copy’s

3 Headlines

5 Creatives

Yassinemoujan #CMM2020
Frequently Asked Questions

✔ How Much Does it Cost to Launch a Dropshipping Store ?

✔ What is the minimum budget to start dropshipping with Shopify?

✔ Is $200 enough to start drop shipping on Shopify?

✔ How can I start dropshipping with no money?

Yassinemoujan #CMM2020
THE DROPSHIP MODEL

Your Store
2. The order is forward to your
supplier - You pay wholesale

Customer Supplier
1. The customer purchases an 3. The supplier ships the item directly
item from your store at retail to the customer under your name
CASH FLOW
Wallet

Advertising
Payment Gatways
Your Store

Customer Supplier
CASH FLOW
Bonus
Sales
Traffic

Offer Free Returning


Bulks Upsells
Shipping Traffic Customers

Free Shipping : Free Tags on FB Bulk Discounts SMS Marketing Checkout X


Secured Shipping: 3.79 Shares on FB Shopify Apps Email Marketing Zipify
Priority Shipping : 7.34 SMS BUMP Carthook
Klaviyo 1.0% Transaction Fee
€39.00 / month
+2.5% of Upsell Revenue
$67/mo
Yassinemoujan #CMM2020 +0.5% fee on all CartHook revenue
$500/month
Bonus

20% 20% 20% 20% 20%

Offer Free Returning


Bulks Upsells
Shipping Traffic Customers

15% - 30%

Yassinemoujan #CMM2020
Thank You
Keynote Link:

http://bit.ly/moujan

Yassinemoujan #CMM2020

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