PepSecure Pvt Ltd.

Once Procured, Safe And Secured!

Introduction to Company
● Started in 2018 with an aim to alleviate societal problems and lay
emphasis on safety and security.
● It is a Private Ltd. Company.
● Our headquarters is based in Delhi with centres in all cosmopolitan
cities and major tier 2 cities.
● Our company was earlier into manufacturing equipments for senior
citizens and specially abled citizens, ex: walking stick and wheelchairs.
What is Astra?
A pepper spray with
ground- breaking features
such as a camera, siren,
shock mechanism and a
tracking chip.
Price Breakdown Cost of Manufacturing
RAW MATERIALS ( For 10000 Units)

1. Pepper Spray Liquid : Rs.50

2. Carbon fiber : Rs 30 1. Raw Materials : Rs 65,00,000
3. Siren : Rs 70 2. Labour : Rs 13,00,000
4. Sim Card : Rs 60 3. Transportation : Rs 8,00,000
5. Processor : Rs 200 4. Overhead Expenses : Rs 4,00,000
6. Battery : Rs 30 ( Rent, electricity charges,
7. Pinhole Camera : Rs 150 Insurance )
8. Buttons : Rs 20 Total Expenditure : Rs 95,00,000
9. Shock Material : Rs 40

TOTAL = Rs 650
Price Split-Up ( per unit )
Cost of Material Rs 650

Cost of Labour ( including Overhead exp) Rs 170

Transportation Rs 80

Marketing Rs 150

( + ) 10 % Profit on total cost Rs 105

GST @ 18% Rs 189

Grand Total = Rs 1239

Market Strategy
● Display Ads, Social Media Ads, Video Ads and Print Ads with a socially relevant
message.
● Influencer Marketing through social media stars like Prajakta Koli(Mostly Sane),
etc.
● Rural and Urban Outreach Programs and events in various villages and towns.
● Social Media Campaigning through the hashtag #AstraTheSaviour
 SWOT Analysis
Strengths - Opportunities-

1. One of its kind product which places it ahead of
other market competitors
2. Massive online activity by citizens which will
help create awareness in the society
3. Citizens prioritising safety over any other issue.
1. A great opportunity for us to decrease the high
crime rates on women and senior citizens
2. Shift in attitude and mindset of citizens
towards safety oriented approach. Hence will
help us to promote and expand market

Weaknesses- Threats-

1. May fail to capture rural market due to the 1. Society may question the legal authenticity of
sophisticated features. ASTRA and people will take time to realise the
actual utility of the product.
2. Purpose of ASTRA will be defeated if it lands in
2. People may opt out because of comparatively
wrong hands. high cost.
STP Analysis

SEGMENTATION TARGET MARKET POSITIONING

Mainly targeting 2 Focussing on 3 sections Main centers are

sectors of society - of society- positioned in -

● Urban Market ● Women ● Bengaluru

● Rural Market ● Senior Citizens ● Delhi
● Specially Abled ● Kolkata
Citizens ● Mumbai
● Uttar Pradesh
● Haryana
Why Astra?

● A very sophisticated and highly equipped product endowed with latest

technology.
● Will help to decrease crime rates against suppressed classes of society
i.e Women, senior citizens
● Will give a befitting reply to assaulters and will give out a clear warning.
● Will encourage more women to take up their dream jobs.
● People will enjoy a great sense of security and will not quit any work
because of lax safety measures.