Sample Simple Format of a Marketing and Sales Plan

A. The Product or Service Offering

B. The Value Proposition and Unique Selling Proposition

C. The 7Ps of Marketing (Marketing Mix)

1. Product

2. Place

3. Price

4. Promotion

5. Packaging

6. People

7. Process

D. Sales Forecast
>Will you offer a product, a service, or a hybrid (product and service)?

Answer: We will offer a product-bread with drinks

>What is your product / service mix(i.e., business that offers more than one good or service)?

Answer: We will just offer a products, that are, a bread with drinks with uniquely designed that
are appealing to the eye and the taste palette.

>What is the dept of your offering (i.e.,. number of products or services available in each
product line)?

Answer: It can cater to students and teachers who love to eat bread with drinks as their
snacks.

> What is the width of your offering (i.e., the number of lines available in your offering?)

Answer: We offer custom made bread with different flavored drinks

 The Value Proposition and Unique Selling Proposition

Based on the

Proposed VP: Bread with fruity drinks are highly nutritive snack foods that is mild

on the health

Proposed USP: Once you tasted it,forever wanted

 The 7P's of Marketing

Product: Bread with drinks

Brand Name: Uno's Snack Haus.We named it as Uno's Snack Haus because our product is
number 1 in taste, number 1 in sweetness filled with nourishment and it is very unique to
others.

Production Description:

Place: Our establishment was located inside the school campus

Price :We will offer superior quality products at affordable prices

Bread price range from 5 pesos up to 10 pesos while drinks price range from 5 pesos up
to 15 pesos .

Promotion :We can promote our products through creative designed banners and word of
mouth

People :

Packaging :

Sales Forecast: Our sales forecast is based on the data gathered during our
 feasibility study studies and that will be implemented.

Operations Plan

Format of an Operations Plan:

I. Method

A. Manufacturing /Services of Goods or Services Delivered Process

B. Distribution Process

C. Payment Process

II. Man Power

A. Job Description

B. Employee Qualification

C. Selection of Job Applicants

D. Job Offer

E. Employee Development

lll. Machines

A. Equipment and Other Physical Activities

B.Telecommunications and Informations Technology

IV. Materials

A. Suppliers

B. Logistics
I.Methods

A. Manufacturing elements

Input: Ingredients

Flour, water, salt, yeast, sugar, oil, softened butter, fresh

milk, egg, powdered malunggay, and evaporated milk

Process:

Mixing all the ingredients

Fementing of the dough

Baking

Cooking

Output:

Veggie Bread.We also make bread

B. Distribution Method

C. Payment Process

II. Man power

A. Job Description

Job Title: Manager

Job Description:

Oversees daily production

Ensure product quality

Assigning employee tasks

Responsible for purchasing raw materials

Responsible in checking sales records

Job Title:Cashier

Job Description:

Responsibilities for daily income

Responsible in collection of receivables and payroll

He/She is responsible for managing cash

Responsible for keeping records sales

Job Title: Waiter/Waitress

Job Description:

She/He support the reception desk

She takes care of the communication such as

telephone or meeting in person

Job Title: Head Baker

Job Description:

Design and cook baked recipes

Supervise the production staff to effecient and safe

 produce high volume

B. Employee Qualification

Job Title: Manager

Job Qualification:

Must have a good moral character

With pleasing personality

At least have a work experience

Job Title: Cashier

Job Qualification:

Must have a good moral character

Must be honest and with pleasing personality

At least have a work experience

Job Title: Waiter/ Waitress

Job Qualification:

Must be responsible and hard-working

Must have good moral character

With pleasing personality

Job Title: Head Baker

Job Qualification:
 Must have complete and thorough knowledge of

baking processes for bread and other baked

products

Must have a good moral character

Must be responsible and hard-working

C. Selection of Job Applicant

Name: Josel Piano

Birthday: February 25,1999

Age: 20

Email Address:

Education Background

Primary School:

Junior High School:

TVE course in JHS:

Senior High School

Track:

Name: Eriberto Daniel Jr.

Birthday:

Age:

Email Address:
 Education Background

Primary School:

Junior High School:

TVE course in JHS:

Senior High School

Track:

Name: Kaye Lorraine Vallejos

Birthday:

Age:

Email Address:

Education Background

Primary School:

Junior High School:

TVE course in JHS:

Senior High School

Track:

Name: Jubelle John Pintor

Birthday:
Age:

Email Address:

Education Background

Primary School:

Junior High School:

TVE course in JHS:

Senior High School

Track:

Name: Joshua Songcayawon

Birthday:

Age:

Email Address:

Education Background

Primary School:

Junior High School:

TVE course in JHS:

Senior High School

Track:
 Name: Hero John Juanitas

Birthday:

Age:

Email Address:

Education Background

Primary School:

Junior High School:

TVE course in JHS:

Senior High School

Track:

D. Job offer

Manager position

Cashier position

Waiter and Waitress position

Head Baker position

E.Employee Development

III. Machines

A. Equipment and Other Physical Activities

 B. Telecommunications and Information Technology

IV. Materials

A. Suppliers

B.Logistics