ACTS COMPUTER COLLEGE

P. Guevara Avenue cor. A Bonifacio Street

4009 Sta. Cruz, Laguna

DEPARTMENT OF COMPUTER STUDIES

ENG1-Purposive Communication

MODULE

Module 6 – Functions of Communication

Week 6

Learning Outcomes

At the end of the lesson, the students will be able to:

 identify the positive and negative dimensions of the use of technology in

communication;
 appreciate the importance of technology in communication;
 prepare a message for a variety of audiences using the most appropriate technological
tool.

LO3 Explain how cultural and global issues affect communication and appreciate the impact of
communication on society and the world.

Activities Duration Delivery Assessment Support Services

• The teacher will ask the 10 Motivation performance-based online library and
students about the different minutes assessment subscriptions
modern devices that aid them in
accessing education.

• The teacher will explain the (45 Quiz and written guidance and
minutes) Lecture activity counselling
importance of the technology in
education and communication.

• Discussion online technical

support staff/ help
desk
Communication and Content/learning
 Technology materials:

MEDIATED COMMUNICATION Learning Objects (LOs) online assessment

and grades
In contrary to face-to-face printed or electronic monitoring
communication, Mediated modules, powerpoint
Communication refers to communication presentation
that happens using the technological
tools of Information and Communication
Technology as a mode of exchanging
information to one person or another.
These include the following:

Video communication is achieved by

using Web cameras to connect two or
more parties. This is the next best
communication option after face-to-face,
as you get most of the same benefits.
However, there is always the possibility
of bad connections or other technical
issues that hinder the communication. If
there are no technical glitches
encountered, this could be very effective
mode of communication especially for
people separated by distance. For
example, you may engage in a
conversation via Skype with you loved
ones especially during significant,
meaningful or memorable occasions.
This is a convenient communication
mode for people how want to reach-out
to each other despite distance.

Audio Communication is a voice-only

form of communication, such as a
conversation on a telephone. This is a
good instant communication tool if you
catch the person instead of getting an
answering machine or voice mail, but it
does not have the benefit of allowing you
to see the other person. It is also more
difficult to include more than two parties.
An obvious down side of this mode is not
being able to see the body language or
cues of the person you are talking to.
However, if good listening skills is
applied, one may detect the tone and
rising of intonation or pitch of the voice
which may indicate the feeling or mood
of the speaker or listener.

The last mode is text-based

communication. Although it can be linked
or traced back to the traditional mode of
communication, however, because of the
evolution of our communication we
learned to adapt and integrate it to our
daily living to address such necessities.
Like e-mail, text messaging and instant
messaging and social networking site
such as Facebook, Twitter and
Instagram likewise offer text-based
interaction. Text communication includes
Internet communication, such as email,
instant messaging and forums, text
messaging and printed papers. Text
communication does not have the
benefits of audio and video, but it is
much easier to distribute information to a
large group of people and save records
of the communication.

COMMUNICATION IN SOCIAL MEDIA

In the past there are various modes

through which we communicate. These
modes took the form of hand written
messages, type written messages, short
telegrams, computer encoded text, as
well as the audio and video
conversations. Each mode of
communication is distinct form the other,
the ways in which you craft our
messages differ.

Now people can use email, social media,

chat messengers, video conferencing,
video calls, images, videos, symbols,
diagrams, charts, and emoticons, etc. for
the communication. Many things are
wasting our time and we‘re becoming
more busy than productive. The debates,
questions, viral communications are not
achieving the desired results and
conclusions. There are even newer
topics to communicate the next day and
we start looking for the next conclusions.

If we follow good communication skills

we can use many tools and platform for
research and development of nature
including a synergistic development of
humans, our environment and natural
sources. Technology has affected
communication tremendously, but it is
entirely dependent on us how we use it.

Today with the rapid rise and spread of

internet connectivity, they old forms of
communication have given way to new
forms that make communication easier
and faster. The emergence of social
media has created a new avenue for
facilitating daily information and
communication needs. As technology
grows and expands our range of
communication, social media is
becoming a vital tool for daily social
interaction. It creates opportunity for
people to interact with each other in a
way that is both helpful and essential to
socially motivate people. The rapid fire
quick communication style that
captivates the millennial and other
generation has shifted our conversations
from ‗face-to-face‘ instances to
‗through –the-screen‘ ones.

Social media and online communication

is believed to be having adverse effect
on social skills and communication
among adolescents. When social media
did not exist and social communication
and interaction were the only way of
communication. In the era of
technology, social media interactions
now dominates both online and offline
conversations. In a society where
interacting and over-sharing is the norm,
you are probably more likely to speak to
friends and family through electronic
devices than face-to-face. As more
generations are born into the social age,
social media will continue to be the
favored communication form among
young people.

Being able to reach customers, co-

workers and vendors quickly helps
improve the efficiency of any business
operation. Mobile technology makes it
easy to get or to keep contact
information in a mobile device. You can
reach out with questions or updates from
anywhere. For example, a manager in
the field trying to determine why an order
hasn't arrived can quickly contact his
office, supplier and delivery courier
within a few minutes from the offsite
location.

Furthermore, technology has reduced

the amount of face-to-face interaction or
the number of actual telephone
conversations that people have. It is
much easier to send a quick text rather
than to engage in a phone call. Although
this efficiency is certainly a benefit, there
is value to the chit-chat that's now
becoming lost. Relationships are built
when a business knows its customer and
discovers opportunities to serve them
more effectively through personal
interactions.

When the message you convey are not

communicated properly and felt guilty of
not conveying the message as it wants
to be conveyed feels worse. It is
because the effective communication is
being hindered by noise or in other
reference, barriers. Some of the barriers
that obstructs effective communication
include noise, inappropriate medium,
assumptions, emotion, and use of
jargons or technical terms, and poor
listening skills. These barriers are
categorized into five. Physical,
Psychological, Cultural, Language Used,
and Personal.

5 CATEGORIES OF BARRIERS

Physical Barrier- this barrier includes the

defects in media or the medium for
communication, environment or
geographical location, and physical
disability like in hearing, vision, or
speaking.

Psychological Barrier- it is the

manifestations of human behavior and
attitude when communicating. These are
emotions, past experiences or trauma,
lacks retention of attention or simply
inattentive, status, and temperament.

Cultural Barrier- include the age and

gender of the person, educational
background, economic status quo,
popularity, religion, political views, and
ethics. Language Used- as the word
posits, it refers to the contributory factor
of the diverse language across the
world, dialect, and even its accent or the
way the word is uttered. Nonetheless,
colloquial term adds the situation.

Personal Barrier- refers to the poor

listening skills, egoistic, interpersonal
trust, and ability to communicate
effectively. For us to be a good
communicator, one must develop the
effective communications and be able to
identify the barriers in communication.
Thus, identifying the purpose of the
message and target audience will give a
solid framework and will determine the
success of the communication. However,
this cannot be done in just one try,
constant practice and developing good
communications skills will improve the
way we convey the message to and
equip us to converse with the people
surrounding us without any interferences
or misunderstanding to both parties.

• The students will do the

following:

- Answer the objective

type quiz
- Identify and differentiate
 the different
communication modes.
- Give at least one
scenario in each of the
modes of
communication

• Assignment

Write an essay about the

question:

How would you raise

awareness to avoid
misconceptions about the use
of technology in
communication?

References:
rd
Dainton, M. and Zelley E. (2015). Applying Communication Theory for Professional Life. A Practical Introduction. 3
Publications.

Ederio, N. (2019). Integrated Learning Resource Materials.

Kinyanjui, N. (2015, April 14). Cross Cultural Communication Challenges. LinkedIn SlideShare. Retrieved from
www.slideshare.net/njambikinyanjui9/cross-cultural-communication-challenges.

Maharjan, P. (2018, February 15). Intercultural Communication. Businesstopia. Retrieved from

www.businesstopia.net/communication/intercultural-communication.

Prepared by: Checked/Approved by: Approved by:

PROF. ABIEKHAY CAMILLEE U. LAVASTIDA ENGR. RANDIE IAN A. VILLATUYA PROF. RUBEN F. MACALINAO, MBA, MM

Faculty Academic Head President/Director

Date Submitted: ___________________ Date: _____________________ Date: ____________________