Advertising and Promotional Strategies (BBA 6th Semester)

Week 7: Individual Exercise

Learning to Develop Creative Idea for an Ad/Commercial
Instructions:
Using the key points explained in the video lecture for Week 6 and the Handout provided for
Week 6, you are required to develop the Creative Idea for an Ad using the Principle of
Creativity. In this regard you will complete 5 TASKS given below and submit this completed
MS Word document through the Google Classroom by Thursday, June 18, 2020. If you have
any questions, ask your instructor in the Google Classroom.

Name of Student: _____________________ BBA Section: ____

TASK 1
Select any brand or product and write its name below;

TASK 2
List down at least three Attributes, Benefits of the Brand or Beliefs/Values (please refer to the
topic ‘The 3 Levels of Advertising’ covered during Week 2 of the course).

1.
2.
3.

TASK 3
Randomly list down any three objects, things, ideas or incidents that have no relationship with
your selected brand.

1.
2.
3.

1
TASK 4
Relate at least one attribute/benefit/belief/value from TASK 2 with any of the three
objects/things/ideas/incidents from TASK 3 (refer to the video lecture on Creative Advertising
from Week 6 that you were required to watch thoroughly and the Week 6 handout that you were
required to read). Write in your own words how you will relate the two seemingly unrelated
things, objects or ideas using the Principle of Creativity.

TASK 5
DEVELOP THE CREATIVE IDEA (THE STORY!!!) FOR YOUR BRAND. In your own
words, write your Creative Idea for the Brand below;

Fill this Document completely and Submit with the Course Instructor through the Google
Classroom