KidZania Manila was an indoor family entertainment center in Bonifacio Global City, Taguig

City, Metro Manila, Philippines. It was a franchise of KidZania, a Mexican chain of family

entertainment centers which allowed children aged 4 to 17 to work in adult jobs and earn currency.
KidZania Manila was opened to the general public on August 7, 2015 making it the 11th KidZania in
Asia and the 20th in the world.[2][3][4][5]

Background[edit]
KidZania Manila operates like a real city that is built to the scale of children, complete with paved
roads and vehicles, buildings and establishments, a functioning economy and its own currency.
Designed for children aged 4 to 14, KidZania Manila houses more than 55 establishments most of
which are sponsored by real brands with over 70 role play activities. At KidZania Manila, children
perform ‘jobs’ and are either paid for their work (as a stylist, fireman, radio jockey, surgeon, etc...) or
pay to get a service (university, culinary school, department store, driving school, pit crew, etc...).
Upon entering Kidzania Manila, one is given a boarding pass, a map of the city, and a 50 KidZos
(the official currency of KidZania) paycheck upon entry. Inside, one can work on over 70 different
professions. Some establishments require children to pay a significant amount of KidZos. If one runs
out of money, they must work in establishments that offer salaries. A security bracelet is also given
to the children upon entry.
Due to the losses amid the COVID-19 pandemic in the country, KidZania Manila was permanently
closed since August 31, 2020.[6]

Awards[edit]
KidZania Manila, together with its PR agency, Strategic Works, Inc., won two Anvil Awards in 2017,
[7]
 the Gold award for “KidZania Manila: Roleplay as a Form of Education”, a communications
program which showcases the formative power of play, and a Silver prize for “KidZania Manila: A
Play City Where Kids Learn to Build a Better World." Considered the “Oscars” of the local PR
industry, the Anvil Awards is an annual competition held by the PRSP (Public Relations Society of
the Philippines) to recognize outstanding public relations programs and tools implemented in the
previous year.

References[edit]
1. ^ Imee Charlee C. Delavin (21 March 2017).  "Election-related ads boost ABS-CBN earnings
in 2016".  BusinessWorld Online.
2. ^ "KidZania abre su decimosegunda Ciudad de los Niños en Manila 6,".  Publimetro.
Retrieved 29 July  2015.
3. ^ "Paradigm shift in teaching: KidZania Manila empowers the young…with fun?".  Philippine
Daily Inquirer. March 26, 2014.
4. ^ "Here we go with KidZania Go! KidZania Manila introduces the educational entertainment
concept to Filipino academe".  Philippine Daily Inquirer. August 4, 2014.
5. ^ Amojelar, Darwin (February 27, 2014).  "PH franchise holder of KidZania seeking tax perks
for P1B play city in BGC". Interaksyon. Archived from  the original on December 19, 2014.
Retrieved December 19,  2014.
6. ^ "After 5 years, KidZania Manila to cease operations". ABS-CBN News. 2020-07-22.
Retrieved 2020-07-22.
7. ^ "Stratworks celebrates 18th year with 18 Anvils". wnot.com.ph. March 25, 2017.
https://en.wikipedia.org/wiki/KidZania_Manila