Professional Documents
Culture Documents
IS19209
IS19209
MARKETING PLAN
NUNA
Rajagiri Business School
Business Management
05/02/2020
PREPARED BY
IS19209
YOUNGSHIN HA
CONTENTS
1. Executive Summary
2. Company and Product Description
3. Strategic Focus and Plan
4. Situation Analysis
EXECUTIVE SUMMARY
Taking care of infants throughout the ages has been a concern for parents from one to another.
These parent’s anxieties continue today.
These parents’ days should always be with their children. Unlike a relatively safe place like home,
parents’ nerves become more sensitive when they go outside. Such outdoor activities are not easy for
any parent.
Stroller that help parents’ convenience in outdoor activities have become a necessity. With the use of
such a useful stroller, what you have to endure is the difficulty of removing your “two hands” from
the stroller. What should we do if there is a sudden accident with our hands off?
To prevent such unforeseen accidents in advance, the development of self-driving strollers, from
NUNA was made for the safety of children and the better convenience of parents. We also aim to
increase accessibility and penetration. This relieves the worries of parents who love their children.
Besides self-driving, the stroller, which has many automatic control features, is capable of all remote
adjustment with only one smartphone.
COMPANY DISCRIPTION
NUNA international BV
Function
Once charged, it is possible to drive for seven hours. The main function is to move in step with the
parent’s movement. In additional, it includes various automatic control devices. The temperature
inside the stroller can be adjusted and the wheels are automatically braked when stopped at an incline.
The height and angle of the seat can also be adjusted. It is possible to transform the stroller into a
cradle. If stroller is away from mother, the alarm goes off as soon as the stroller moves.
And all of this can be remotely controlled by your smartphone.
Utilization Plan
- The self-driving system of strollers can minimize and mitigate the impact on children by
providing stable driving.
- The ability of self-driving strollers to determine and cope with obstacles can prevent accidents
that can occur in situations where users lose their attention.
- Furthermore, it can be used in various fields, such as shopping carts and porter robots, rather than
strollers, and it has a competitive edge in the self-driving market.
Strategic Focus and Plan
Thoughtful
Thoughtful design is important to us. From the lightweight carry cot that clicks quickly into place. To
the luxuriously soft Dream drape that pulls down oh-so-silently so as not to disturb baby’s slumber.
Or car seats that keep pace with the speed at which your child grows.
So, All of NUNA’s products, starting with “Family,” are manufactured with child safety as the most
important thing in development. Based on this, the company will enhance its value as a premium
brand with practically and a fresh and refined design that will make family life more convenient.
Through various promotional channels, including digital communications of advertisements and
product packages, we will try to help our customers experience brand philosophy, sincere messages
and warm sensibilities.
Situation Analysis
STRENGTH WEAKNESS
OPPORTUNITY THREAT