Create a SMART Goal and KPIs

Business Name:
Florist

Description of the business:

Located in Lahore, Pakistan, Florist is a B2C flower firm. Send Flowers ship arrangements with
or without vases. For one-time orders, Florist delivers a stunning range of mixed bouquets,
candles & exotic flowers. We are introducing a new product: a monthly subscription box of DIY
art projects such as seasonal wreaths mixing flowers and plants. Orders can be placed all around
Pakistan.

SMART Goal:
With my latest product online, we aim to get 30 subscriptions in the first month: a monthly
subscription package mixing flowers and plants with DIY art projects such as seasonal wreaths.
We assume we will reach 30 subscriptions on the basis of the trend in the number of subscribers
we currently have.

Key Performance Indicators:

Subscriptions - Our goal is to get 30 customers for our latest premium offering, so we need to
control our purchases and ensure that we are on schedule for the end of the month.
Traffic from the website to the new product page-we know that the more we deliver to the new
product page, the higher the chance of consumers subscribing.
Conversion rate-we need to know how many users really subscribe to the site so that we can
refine the landing page or the traffic that comes to the site.