STRENGTHS WEAKNESSES

1. Superb performance in 1. Sales declined

new markets 2. Limited Market Group
2. High level of customer 3. Financial Downfall
loyalty and satisfaction
3. Strong dealer community
4. Strong brand reputation
5. Successful track record of
developing new product
6. Employee-Management
Relationship
7. Vintage-Classic Collector
motorcycle

OPPORTUNITIES SO STRATEGIES WO STRATEGIES

1. Expansion of Foreign Land 1. Increase marketing to attract 1. Improve old fashioned products
2. New environmental consumers to spend (S3, O3, O4) and introduce in the market (W6,
policies 2. Use its presence on social media O2,O5)
3. Aggressive Competition for marketing and to attract 2. Offer efficient price to increase
4. Introduction of new customers towards its website (S6, sales volume in global market
technology O2, O4,) (W2, W4, O3,O6)
5. Leveraging development 3. Produce products 3. Compress big engine that will
6. New customers from internationally that fits be proportionate to the size of the
online channel customer’s taste on the market body (W6, O2, O7)
7. Expanding international (S1, O5, O6)
markets 4. Develop environmental-friendly
products through innovation (S4,
O1)

THREATS ST STRATEGIES WT STRATEGIES

1. Alternative motorbikes 1. Use a strong distribution
2. Increasing preference of network to reach out to customers
electric vehicles and fight off new entrants into the
3. JMI continuous to grow in market (S3, T1)
global market 2. Make use of competitors’ as
4. Age bracket of the buyer motivation to go beyond with
5. Harley-Davidson’s engine their performance in the market
is not best (S1, S4, T4)
6. Aftermarket parts are 3. Must have extra motor parts
limited available in dealership and
specialize mechanics for
maintenance (S3, T7)
1. Use strong strategy to enable to
compete in the market (W3, T1)
2. Focus on Western Regions who
patronized vintage motorcycle
(W2, W5, T4)
3. produce models equipped with
racing body features to be
appealing for younger generations
(W6, T5)