UAL Awarding Body

CREATIVE MEDIA PRODUCTION AND TECHNOLOGY

LEVEL 3 EXTENDED DIPLOMA

Unit 9: Characteristics & contexts in Creative Media Production

Unit 10: Engaging with an audience in Creative Media Production
Sarah Wilson, Adam Jones & James Ashford
Date Issued: Monday 2nd November 2020
Final Deadline: Friday 22nd January 2021
Festival date: Monday 1st February 2021
 BeCreative

Viibe Productions is putting on it’s very first ‘BeCreative’ Moving Image Festival

BeCreative Moving Image Festival is open to all Creative Media 2 nd year students. This event will be
taking place over the winter period, inviting individuals or production teams to submit a selection of
short films, stop motion and music videos for a particular audience.

You must first pick a target audience

5 – 12 year olds 40 - 60 Year olds

Then you must pick 2 productions to produce for that target audience

Short Film Stop Motion Music Video

1. 5 – 10 Minutes 1. Strong narrative 1. Strong Narrative

2. No dialogue 2. Made up of 100% Foley 2. Parallel edit / story
3. At least 2 characters sounds 3. Cut to the beat
4. Music allowed to create 3. 1-2 minutes 4. The whole song
tension (must not be played 4. 24 FPS
all the way through) 5. Hand drawn, human or
5. A clear genre physical objects

The winner of the competition will win £50

How do you win? Rules and Regulations

What you must submit:

 A detailed and creative brief must be submitted before production

 A detailed research booklet on chosen target audience

 Research on the codes and conventions of your chosen mediums

 Two planning and production booklets

 Two productions which highlight chosen skill

 Recorded viewing and pitch

 Evaluation and reflective diary on how you have met target audience needs by using the
correct codes and conventions of your medium.

The winner will be decided not on quality but on work ethic, attitude and desire to learn and
improve skills. The winner for the £50 will be decided by ‘BeCreative’

There will also be a category competition based on skills for:

 Best Short film

 Best Animation

 Best Music Video

‘BeCreative’ will pick the top 3 from each category with the winner being decided by members of the
CMP course (both 1st and 2nd years) in an online poll and survey Monkey. (This is for pride and
boasting rights rather than money)

Deadline for SUBMISSION: Friday 22nd January 2021 AT 4PM

Festival date and winners announced: 1st February 2021 08:45 – 10:30

The competition will start 2nd November 2020 and more information on the competition can be found
on Vibe. If you would like more information please email ajon@henleycol.ac.uk