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PROJECT REPORT

ON
Analysis Of Marketing Strategy Of PNB
Submitted for the partial fulfillment of the requirement for the award of
degree of
  
 
Bachelor of Business Administration (BBA)(B&I)
(2010-2013)

TO
GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY DELHI

By
DEEPIKA SEHGAL
(01290201810)

Under the guidance of


Ms. AMARPREET KAUR

Sri Guru Tegh Bahadur Institute of Management & Information


Technology
(Affiliated from G.G.S.I.P University, Delhi)

DECLARATION
I, DEEPIKA SEHGAL hereby declare that the project work entitled Analysis of
Marketing Strategy of PUNJAB NATIONAL BANK submitted to
Indraprastha University is record of an original work done by me under the
guidance of Ms. AMARPREET KAUR, faculty member, Sri Guru Tegh
Bahadur Institute Of Management & Information Technology.

_________________
SIGNATURE OF THE SCHOLAR

PLACE: DELHI NAME OF SCHOLAR: DEEPIKA SEHGAL


DATE: ENROLMENT NUMBER: 01290201810

CERTIFICATE
This is to certify that Deepika Sehgal, 01290201810, BBA(B&I) student of Sri
Guru Tegh Bahadur Institute Of Management & Information Technology has
done project work on Analysis of Marketing Strategy of Punjab National Bank
under the guidance of Ms.Amarpreet Kaur.

____________________
Signature of Director
(Prof.)Dr. P. L. Sethi

______________________
Signature Of Project
Incharge
Ms. Inderpreet Kaur

____________________
Signature Of Guide
Ms. Amarpreet Kaur

_____________________
Signature of the Scholar
Place:Delhi Name – Deepika Sehgal
Date: Enrollment no:0129020180

ACKNOWLEDGEMENT
With profound sense of gratitude and, I express my sincere thanks to my guide and
mentor Ms. Amarpreet Kaur, for valuable guidance and confidence she installed
in me, that helped me in the successful completion of this project report. Without
her help, this project would have been a distant affair. Her thorough understanding
of the subject and the professional guidance is indeed of immense help to me I am
also thankful to the faculty member of our institute who cooperated with me and
gave me their valuable time.

_____________________

(Signature of the Scholar)


Place: Delhi Name of scholar: Deepika Sehgal
Date: Enrollment number:01290201810

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