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  • 6-Principles of Persuasion

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    Brtuch
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    The document outlines 6 principles of persuasion: reciprocity, where we feel obliged to give something back when receiving something; liking, where we are more likely to agree to requests from people we know and like; authority, where we tend to follow credible experts; consistency, where we feel compelled to act consistently with past actions; consensus/social proof, where we look to others for guidance when uncertain; and scarcity, where perceived value increases when something is less available.

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    Principles of Persuasion

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    The document outlines 6 principles of persuasion: reciprocity, where we feel obliged to give something back when receiving something; liking, where we are more likely to agree to requests from people we know and like; authority, where we tend to follow credible experts; consistency, where we feel compelled to act consistently with past actions; consensus/social proof, where we look to others for guidance when uncertain; and scarcity, where perceived value increases when something is less available.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    108 views1 page

    6-Principles of Persuasion

    Uploaded by

    Brtuch
    The document outlines 6 principles of persuasion: reciprocity, where we feel obliged to give something back when receiving something; liking, where we are more likely to agree to requests from people we know and like; authority, where we tend to follow credible experts; consistency, where we feel compelled to act consistently with past actions; consensus/social proof, where we look to others for guidance when uncertain; and scarcity, where perceived value increases when something is less available.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    THE 6 PRINCIPLES OF PERSUASION

    RECIPROCITY LIKING AUTHORITY

    When we receive something we feel We’re more likely to agree to someone’s We tend to follow people who are
    obliged to give something back request if we know and like them credible and have expertise

    CONSISTENCY CONSENSUS/SOCIAL PROOF SCARCITY

    We feel compelled to be consistent with When we’re uncertain how to behave or We perceive something to be more
    what we have said/done in the past react, we look to others for answers valuable when it is less available

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