Saint Paul’s School of Ormoc Foundation, Inc.

Apitong St., Brgy. Punta, Ormoc City

(053) 255-4712 | getinfo@spsormoc.edu.ph

SENIOR HIGH SCHOOL DEPARTMENT | S. Y. 2020 -2021

Fruit of Hard Work—Here’s How Lester Yu's Fruitas

Grew Into More Than 800 Stores
Lester Yu, with a Bachelor’s degree and Master’s degree from De La Salle University and University of the Philippines, started his career in
the world of banking. Countless possibilities it may be, but he never imagined ending up in the business industry. “Being an entrepreneur was
not my dream. But this is where my path ended,” he said. After banking, he tried venturing into businesses like kitchenware, toys, gold trading,
jewelry, and cellphone load cards. But after numerous tries and failures, he eventually shifted into the food and beverages business. Observing
a gap on affordable fresh fruit products, Yu introduced a fruit shake that caters to customers who want to drink fresh fruit juice at a cheaper
price. Also, in 2002, he observed that there was a growing trend in fitness and healthy living. This trend allowed him to determine whether or
not his business was a viable one. And it was—now he is reaping the fruits of his labor.

https://vulcanpost.com/630909/fruitas-filipino-fresh-fruit-business/

Question:
What major source/s of opportunity Lester Yu used in establishing Fruitas?