Professional Documents
Culture Documents
Founded 1928
Recognized by the Government
Candelaria, Quezon
Senior High School Department
MaiSquash
(Marketing Mix)
Submitted By:
Amparo, Angelo M.
Cabrera, Janella
Magsino, Maica
“MaiSquash”
The business is promoting a product called MaiSquash. The word “Mai” comes from the
word Siomai and “Squash” which is the main ingredient of the said product. It is not like the
traditional siomai because the owners innovated this product and put some twists to satisfy the
customers.
Compared to the other siomai, the product contains vegetables. Unlike the traditional
siomai which contains a lot of meat, MaiSquash contains less meat and a lot of Squash. The main
ingredients are Squash and miracle leaves. The squash makes the taste different from the other
siomai. Its smooth texture also helps to improve the product. Its shape is rounded-shaped and
MaiSquash is a good source of many important vitamins and minerals that is good to our
body. It gives many health benefits such as: it helps to boosts the immune system, improve bones
and eye health, helps reduce gastric and duodenal ulcer, and helps to improve blood circulation.
Packaging
The container that is used is the common paper plate that is curved so that it is easy to hold
and the soy sauce will not leak. Its longer size also helps to serve and place the siomai well and
Branding
Business name is one great factors that make a business a successful one. With the name
itself, it can attract the customers as well as the investors. It can be easily recognized if the
business name gives a great impact and leaves a mark to the customers.
The name of the business is “Pumpkin House”. The owners came up with this business
name because they want to emphasize the main ingredient of the product, which is the squash
(pumpkin). They also want the customers to be comfortable and feel at home while eating
The colors used in the logo is inspired by the colors of ingredients of the MaiSquash.
This lively colors is chosen so that the customers will recognize the product easily and they want
Logo
Price
= 12
= 20
Place
Types of Distribution
Direct Distribution
Target Market
Business Goals
To help and give the farmers the opportunity to engage in a business that will serve as a
Promotion
Online Advertising