INIZIO COMPANY

BUSINESS PLAN

Mobile number: 0921 689 8664

Telephone number: 056-O458-32

Visit: Inizio@yahoo.com
http//www.inizio.com
ADDRESS: Polliyana St., Quezon Ave., Fairview, Quezon City

SUBMITTED BY:
ALMONTE, JULI NESS G.
BALISI, RICCI KAE
MALLARI, ALEXIA NICOLE G.
TUGADE, FRANCINE
MIRAFUENTE, KIM KRISTIEN S.
RUIZ, RIAN JAY

SUBMIITED TO:
MADAM MARVIE JOY JUAN

I. EXECUTIVE SUMMARY
Inizo is a company that has created a brand concept of skin care especially for skin allergies that
utilizes multiple channels of distribution. We are seeking recurring investment to fund the growth
 of the brand, we plan to raise a capital from public investors. The plan that follows explains our
market and our company’s marketing strategies. Our detailed financial plans provides a clear
view of our sales and profits. These plans shows how Inizio will reach profitability in our third
year of operation and generate shareholders return within 5 years.

II. BUSINESS DESCRIPTION

VALUES STATEMENT
Providing the best and most effective skin care for all.

VISION STATEMENT
Inizio Company has the vision to suite the needs of every customer through effective production
of our company’s main product that ensures the security of every consumer

MISSION STATEMENT
Inizio Company has the mission to provide each and every customer the cure they deserve,
provides an effective medical oil for everyone and serve the best service for all

GOALS
Our company’s goal is to produce new skin care product ensuring it to be the most effective skin
care for all skin irritability done by unidentified cause of allergy. Our company aims to create a
broader horizon for those who are suffering from any skin illness.

DESCRIPTION OF SERVICE

We offer the best service of delivering our main product within our costumer’s area through
online and trough calls.

We offer an effective product among people who suffers from skin illness specifically skin
allergies.

III. MARKETING ANALYSIS

As of today’s economy, most of the skin care are companies’ produces only whitening lotions
and skin protections against UV rays. The only existing company that produces an insect
repellant lotion is the Off Company which is slightly related to Inizio Olive Oil. According to the
survey ages from 5-16 years old are most likely in risk of having skin allergy due to the smooth
and healthy skin they have, but most likely prone to these substances from air pollution, rain
drops, heat, etc. are ages 20’s, 30’s and 40’s since they are most exposed from what is outside
their homes. And so Off Lotion is not that applicable for protection since Off Lotion is done only
to prevent our skin from mosquito bites. The product will be different from the other skin care
products since Inizio Oil is done to provide an aid for skin allergies which is currently rare here in
the Philippines. And so we plan to launch our business within Urban Areas since pollution is
observed in these areas. The business will be launch within Metro Manila, Philippines. Our target
customers are those who are experiencing skin irritability from any age.
IV. MARKETING STRATEGY

PRODUCT
Inizio Anti – Allergic Olive Oil scented from an olive plant which protects our skin from any
substance that causes irritability of the skin, this olive oil reduces the risk of experiencing
itchiness form any substances.
Inizio Anti – Allergic Olive Oil is made up from the following pharmaceutical substance
materials: olive oil natural antihistamines like, 2g of vitamin C from cantaloupe melon, Butterbur,
Quercetin, and olive oil aroma moisturaizer.

PRICE
125ml = Php250
250ml = Php300
500ml = Php400

PLACE
We plan to launch our business within Metro Manila to gain more customers and as we all know
pollution is provident in manila where allergies are most likely to occur.

PROMOTION
 All customers who are consistent in purchasing our company’s product will receive one
extra oil every purchased that depends on how many pieces of oil they purchase.
 We’ll provide affordable promos for all our treasured costumers.
 We’ll maximize our connections through advertising, social media networks, radio
stations and trough fliers.
 We’ll perform sales every end of the year.

PEOPLE
Our ideal customers are those who experienced irritability of their skin and experiences allergies.

PROCESS
We will make legal papers for our company and to our product, each purchase of our product will
also have receipts, of course the barcodes and logos, and we will appreciate the direct and indirect
activities that clients and people gives to us.

PHYSICAL EVIDENCE
V. COMPETATIVE ANALYSIS

STRENGTHS
Our product is unique and new to the industry when it comes to skin care products. Instead of
beautifying and smoothing the face and skin, we aim to produce a skin care product for people
with skin irritation.
Our Company’s location is good and we further improve the effect of our product for more
effective healing.

WEAKNESSES
It will be difficult to get the trust of the people at the beginning and maybe some of them still
prefer to consult to the doctors and hospitals.

OPPORTUNITIES
There is a big possibility that many people will patronize our product because we are based in
Manila where there are many people and we can export it outside the country.

THREAT
The previous skin allergy treatments like Hydrocortisone Cream and Calamine Lotion.

VI. MANAGEMENT AND PERSONNEL

NAME POSITIONS DUTIES AND RESPONSIBILITIES

Overseeing all the operations and
business activities to ensure they
Ms. Julieness Almonte Chief Executive Officer produce the desired result and are
consistent with overall strategy and
mission.
Working to improve efficiency and
Ms. Alexia Nichole Mallari General Manager increase profits, handles the overall
operations of a company or division.
Responsible for managing the
Ms. Francine Eliz Tugade Marketing Manager promotion and positioning of a brand
or the products and services that a
company sells.
Supports the senior producer and assist
Mr. Rian Jay Ruiz Production Manager the team by focusing on schedules,
velocity tracking, and dependency
management.
Ensuring the Accuracy of financial
Mr. Kim Kristien Mirafuente Accountant documents, as well as their compliance
with relevant laws and regulations.
Maintains office services by organizing
office operations and procedures,
preparing payroll, controlling
 Ms. Kae kae Balisi Office Manager correspondence, designing filing
systems, reviewing and approving
supply requisitions, assigning and
monitoring clerical functions.

VII. FINANCIAL ANALYSIS