Lariba, Jefrey E.

Picama Refreshment
Group no. 3 FreshNutri Company

Market Data Analysis and Interpretation

The analysis shows the demographic profile of the target market, in the age
demographic there are 14% 10-15, 44% 16-28, 6% 29-35, 8% 36-40, 9% 41-50, and 19% 51
and above. The sex demographic of the market, 43% males and 57% females. The marital
status demographic of the market is, 57% belongs to single, 38% married, 2% widowed, and
3% separated. The social class demographic of the market is, 13% are employed, 40% are
unemployed, and 47% student. The demographic location of the market are, 1% from Purok
1, 8% from Purok 2, 1% from Purok 3, 30% from Purok 4, 21% from Purok 5, 21% from
Purok
6, and 18% from Purok 7.

The analysis shows how consumer’s areis

convenient to the refreshing taste of the
product. Evidently many answered very
good in terms of the conveniency of the
refreshing taste, which means that
consumers like the refreshing taste of the
product. Thus, the refreshing taste will not
be changed.

The chart represents the texture and color

of Picama refreshment to consumers.
Evidently many answered very good in
terms of the texture and color of Picama
refreshment, which means that consumers
like the texture and color of the product.
Thus, the texture and color of Picama
refreshment will remain as it is.
The diagram illustrates if it would be better
if Picama refreshment is served with a
sliced cucumber ice cube. Clearly many
answered agree to serve the product
with a sliced cucumber ice cube, which
means that consumers prefer to serve
Picama refreshment with a sliced
cucumber ice cube. Thus, Picama
refreshment should be served with a sliced
cucumber ice cube.

The pie chart shows the consumers

knowledge that Picama refreshment boost
immune system to function well. Evidently
more than half of the market answered
super agree that Picama refreshment boost
immune system to function well, which
means that consumers know that Picama
refreshment boost immune system to
function well. Therefore, Picama
refreshment boost immune system to
function well.
The analysis shows if the ingredients are
worthy for the price of Php 41.00. Evidently
many answered agree that the ingredients
are worthy for the price of Php 41.00, which
means that consumers think that the
ingredients are worthy for the price of Php
41.00. Therefore, the ingredients of the
product are worthy for the price of Php
41.00.
The analysis shows if the product is worth
buying if available in the market today.
Evidently more than half of the market
answered agree that the product is worth
buying if it is available in the market today,
which means that consumers think that the
product is worth buying if available in the
market today. Hence, if the product is
available today in the market it is worthy of
buying.

The analysis represents theif consumers

feedback if would likely recommend Picama
refreshment is recommendable to their
friends, relatives, and colleagues. Evidently
many of the market answered absolutely
and rather that they would likely
recommend Picama refreshment to friends,
relatives, and colleagues, which means that
consumers would likely recommend Picama
refreshment to their friends, relatives, and
colleagues. Thus, Picama refreshment is
highly recommended to the customers
friends, relatives, and colleagues.
The analysis represents if the market
feedback if Picama refreshment can be a
substitute for a powdered juice drink.
Evidently many of the market answered
absolutely that Picama refreshment can
be a substitute for a powdered juice
drink, which means that consumers think
that Picama refreshment can be a
substitute for a powdered juice drink.
Thus, Picama refreshment can be a
substitute for a powdered juice drink.
 The analysis shows if consumers like the
organic taste of Pipino, Calamansi, and
Malunggay in a refreshment drink.
Statistically more than half of the market
answered very good about the organic
taste of Pipino, Calamansi, and
Malunggay, which means that
consumers like the organic taste of
Pipino, Calamansi, and Malunggay. Thus,
the organic taste of Pipino, Calamansi,
and Malunggay will not change to ensure
profitability.

The analysis shows about what can the

Eentrepreneurs do to improve the
product. Statistically many of the
participants answered packaging to
improve the product, which means that
consumers want to improve the product
packaging. Thus, the Eentrepreneurs will
improve the packaging of the product and
will refer evaluate the operating expenses
if under controlmanageable.

Based on the overall analysis of the survey questionnaire, most of the students prefer
to drink a Picama refreshment made from cucumber, calamansi, and malunggay. Therefore,
the company pursues the use of cucumber, calamansi, and malunggay as the primary
ingredient of the refreshment with vitamins and minerals for the market to enjoy and ensure
profitability of the business.