PT MULTIFORTUNA SINARDELTA

COMPANY
PROFILE
 1991 +300 +6000

Founded. Member Customers

of Employee. Served.

PT MULTIFORTUNA SINARDELTA
 Background
PT Multifortuna Sinardelta (MSD) was established in 1991 as a Marketing and Distribution Company for
premium consumer products. It is a subsidiary of the Multifortuna Group, a well established holding and
investment company since 1978. The departure of PT MSD began when we acquired our first brands, Royal
Doulton and Tefal. And as they say, the rest was history.
Throughout its many years of operation PT MSD has accumulated a portfolio of well known international
brands.
In 2009, PT MSD launched the lifestyle division which carried brands such as Jansport and Butterfly Twists.
Due to the increasing demand of early childhood educational products, PT MSD branched out even more to
embark on a new venture with the most prominent Japanese educational program, Kodomo Challenge.
As years go by, PT MSD is regarded as a one stop solution that not only caters to the professionals, but also
domestic users across the country. We are also considered the largest distributor of household products due
to the support we receive from major retailers in Indonesia.
We seek to nurture and support all the brands that we carry through creative marketing activities and
distribution solution.
We are able to adapt to the continuously evolving technology landscape, therefore we are one step ahead in
the digital platform.
With strong core values that are being implemented, we believe that we are more than ready to tackle the
challenges ahead of us.

PT MULTIFORTUNA SINARDELTA

For the past 10 years while in Indonesia I
have trusted the needs of Tugu Hotels and
restaurant group to Multifortuna. I cannot
praise them highly enough. Worldwide
renowned brands, very fair pricing and the
most professional and friendly people to
deal with. I look forward to many more
years doing business together with
Multifortuna
Andy Guy, General Manager
Tugu Hotel and Restaurant Group
PT MULTIFORTUNA SINARDELTA
Client Testimonials
I have been working with Multifortuna for
more than 10 years now. I have always had
nothing less than amazing service from them.
They are always amiable, responsive and
helpful. The products I have purchased from
them have always been of top quality. I
definitely highly recommend working with
them.
Chris Salan, Chef Owner
Mozaic Group, Bali
As a Professional Chef, Restaurateur and
Restaurant Consultant, I am very attentive
in providing the best products for my
clients.
Since I am in the world of Horeca;
Multifortuna is one of the suppliers that can
fulfill all my needs for a variety of products
and qualities.
The superiority of Multifortuna is their
products and prices can be accepted by the
clients.
A very professional handling service is one
of the reasons why I recommend
Multifortuna as one of the best Horeca
suppliers in Indonesia.
Mandif, Chef Owner
Blanco Par Mandif
 Vision “Making life worth living”
As a company who distributes products for secondary consumption, we
always follow the most recent trends and evolve according to the latest
technological development in order to provide the best customer service and
shopping experience.

We want our customers to be able to enjoy the finer things in life and
appreciate things that are taken for granted. We are ready to push
boundaries and going the extra mile in order to facilitate our consumers lives.

Mission To Provide:
High-quality products to the Indonesian market.
Adaptive services to the dynamic nature of the
local market’s business conditions.
Easily-accessible distribution of goods.

PT MULTIFORTUNA SINARDELTA
PT MULTIFORTUNA SINARDELTA
 Company Structure

PT MULTIFORTUNA SINARDELTA
 Management Team

Janki Cahyadi Dharma Suryadi

President Director Director

Fredy Karminah Windya

General Manager HR Manager

PT MULTIFORTUNA SINARDELTA
 Company Staff

PT MULTIFORTUNA SINARDELTA
 Products

PT MULTIFORTUNA SINARDELTA
Table Top

Appliance

Kitchen

Lifestyle

PT MULTIFORTUNA SINARDELTA
 Omni Channel Distribution

Retail HORECA
Store

Online Multifortuna Corporate

Shop Sinardelta

Market Traditional
Place Market

PT MULTIFORTUNA SINARDELTA
 Retail

PT MULTIFORTUNA SINARDELTA
Online Shop

Market Place

Store

PT MULTIFORTUNA SINARDELTA
Clients:
HORECA
Corporate
Traditional
Market

PT MULTIFORTUNA SINARDELTA
Hotel

Restaurant

PT MULTIFORTUNA SINARDELTA
Corporate

PT MULTIFORTUNA SINARDELTA
Traditional Market
CENTRAL SUPERMARKET SURYA TOSERBA INDRAMAYU SURYA TOSERBA KUNINGAN
Balikpap Indramayu Kuningan TOKO SAMI DJAYA
Serang
TOKO GYS JAYA PT HARNIK (DEHOME) SURYA TOSERBA KADIPATEN
Balikpapan Jakarta Barat Majalengka TOKO BETRI KRISTAL
Serpong
CV. ALADIN JAYA TOKO AMAZON TOKO OSAKA
Bandar Lampung Jakarta Barat Makassar TOKO KARTIKA
Singkawang
TOKO MERRYLAND TOKO LARIS JAYA TOKO JUMBO PASAR SWALAYAN
Bandung Jakarta Barat Manado PT BENGAWAN MULTI TRADING
Solo
TB PELITA SOKARAJA TOKO ANGSANA CV WIRAMAS MEDAN
Banyumas Jakarta Pusat Medan RENNY PERABOT
Tangerang
TOKO GALAXI HOUSEHOLD HERAKU TOKO ABADI
Bekasi Jakarta Timur Palembang TOKO SUMBER GELAS
Tasikmalaya
TOKO JAYA MAKMUR 1 TOKO NUSANTARA PT CITRA CITA RASA
Bogor Jakarta Timur Pekanbaru CV FORTUNA
Yogyakarta
EDI TOSERBA SWALAYAN TOKO SIE SIN HOO TOKO GARUDA MITRA
Cilegon Jakarta Utara Pontianak

SURYA TOSERBA CIREBON PT. SENDYS PUTRA JAYA PT MEGASAPTA MITRALESTARI

Cirebon Kalimantan Tengah Samarinda

CV. BAHAGIA TOKO LARIS KERAWANG TOKO JM PUTRA

Denpasar Karawang Semarang

PT MULTIFORTUNA SINARDELTA
 Contact Information

Head Office Phone: +62 21 5793 7007 general@multifortuna.com

Sudirman Plaza Fax: +62 21 5793 7009
Plaza Marein, 8th Floor
Jl. Jend. Sudirman kav 76-78
Jakarta 12910 - Indonesia

Bandung Surabaya Bali

Jl. Pandu No.11
Bandung 40173 – Indonesia
Phone: +62 22 6012 694
Fax: +62 21 8606 0507
Jl. Tegalsari No. 50 Istana Kuta Galeria, Ring 7 & 8
Surabaya 60261 – Indonesia Jl. Patih Jelantik
Phone. +62 31 532 1400 Bali – Indonesia
Fax. +62 31 534 3035 Phone: +62 361 769 120
Fax: +62 361 769 120

www.multifortuna.com

PT MULTIFORTUNA SINARDELTA