Kashmir by United Industries Limited

Kashmir was established in the year 1960. With a strong distribution network spread across Punjab and
Khyber Pakhtunkhwa.

Sales Revenue & Market share:

Its current market share is of 02% of edible oil and Banaspati market. Kisan exclusively engaged in the
vegetable oil and fats business
Product Line and Brands:
Kashmir’s product lines are extended with different brands of Ghee and Cooking Oil, in cooking Oil it
include 3 different brands;

 Kashmir Canola Oil

 Kashmir Premium Gold
 Kashmir Banaspati
Brand Positioning

Kashmir repositioned itself through the campaign was supported by a complete rebranding effort,
including a revamped logo and a new corporate identity, positioning Kashmir as a premium edible oil
brand. Pakistan has more than 70 ghee/cooking oil brands, yet the unregulated and unpackaged cooking
oil category accounts for about 80% of total sales

Target Market:
Kashmir target market includes Middle Class and low income groups
Pricing Strategy:
Kashmir prices vary from different quantity, and brand sizes of product.

Packages Company Rate

1 Liter Pouch 285
3 Liter Bottle 900
4.5 Liters Bottle 1420
5 Liters Tin 1530