Term

4 Week 2 Booklet Year 9 Ad Analysis

This booklet is to be uploaded in full by 16/10. All work is to be your own, and all work must
be completed in a different colour to black. All sections of this booklet correlate to your
lesson plans on Compass – please see these for instructions.













Term 4 Week 2 Booklet Year 9 Ad Analysis

Lesson 1, Week 2 (12/10)

Activity 1.1

Based on the ad you analysed last lesson, answer the question below (30-50 words):

1. What do you think the hidden message of your ad is? Underneath it all, what feelings
are they trying to create in their audience? Think carefully!
I belive that the hidden message in my ad is to show that if you drink anything but
coke, you are a villain and nobody will like you.

Lesson 2, Week 2 (13/10)
Activity 2.1

After watching the Lynx ad on our lesson plan, complete the table below. We covered
contentions and intentions last week; go back to your Week 1 booklet if you need a
reminder. The ‘hidden messages’ of ads are linked to the intention – the feelings the ad
creators are trying to conjure in their audience, which lead to the ways in which they are
trying to persuade.

You must write approx. 20 words per section and you must write in full sentences.

The Lynx ad from our lesson plan:
Contention
Intention
Target
audience
Hidden
message

Activity 2.2

For activity 2.2, you need to use the information that you have gathered from your analysis
of the Lynx ad and turn it into a paragraph. Your paragraph needs to include the contention,
intention, target audience, the hidden messages and the intended impact of these on the
target audience.

Aim for 100-150 words and write your paragraph below. NOTE that you cannot simply copy
and paste each sentence from your table. You need to use the information to create your
analysis:







Term 4 Week 2 Booklet Year 9 Ad Analysis


Lesson 3, Week 2 (16/10)
Activity 3.1

Complete the questions below:

1. In the ‘Selling the Unsellable’, who is the target audience for each ad and how are
the ad creators aiming to make them feel (30-40 words)?
2. Which ad do you think was more convincing and why?