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Location
Coca-Cola
Coca-Cola Company is an American multinational beverage corporation incorporated under
Delaware's General Corporation Law and headquartered in Atlanta, Georgia. The Coca-Cola
Company has interests in the manufacturing, retailing, and marketing of nonalcoholic beverage
concentrates and syrups.

Headquarters: Atlanta, Georgia, United States

Founded: January 29, 1892, Atlanta, Georgia, United States

Revenue: 37.27 billion USD (2019)

The Coca-Cola Company's competitors

The Coca-Cola Company's top competitors include Keurig Dr Pepper, Tropicana
Products, PepsiCo, Britvic, Red Bull, Fever-Tree and Monster Beverage. The Coca-
Cola Company is a company that manufactures and distributes various nonalcoholic
beverages.
coca cola competitive advantage
Conclusion: Coca Cola is a leading brand with several sources of competitive advantage. Its
market leading position is owing to its focus on product quality, marketing, research
and innovation as well as several more factors. Being a leading soda brand, its only main rival
is Pepsi.

Coca-Cola is the most popular soft drink in the world. It’s sold almost everywhere, and
its brand name is known in most languages. 

The Coca-Cola Company (TCCC) manufactures and sells not only Coca-Cola itself, but
also a wide range of other beverages, like Fanta, Sprite, water, juices, and energy
drinks. The brand owes its success primarily to the product itself as well as its iconic
marketing campaigns that position Coke as a drink with a fun and active lifestyle.

These are other things that contribute to Coca-Cola’s supply

chain:
1. Innovation
Coca-Cola Enterprises seamlessly integrates modern technologies into its supply chain.
For example, it uses 3D printing to manufacture bottles and cans for its drinks.

2. People
Coca-Cola’s logistics team consists of more than 100 people who ensure the safe
journey of each bottle from factory to fridge. 
3. Long-term relationships with retail partners
Over the past few decades, Coca-Cola has proven to be one of the most valuable and
reliable suppliers for its retail partners. One example is that the company has been
growing together with McDonald’s since 1955.

4. Supplier relationship management program

Helen Davis, VP of Coca-Cola Supply Chain in the US, conducts supplier innovation
days. During these events, the company’s procurement and marketing teams present
the company’s market needs while the suppliers also present their own latest
innovations. The program also involves quarterly meetings with key suppliers, where a
mutual performance review takes place.

5. Strict quality control

Coca-Cola has strict quality requirements on its manufacturing practices. For
example, Coca-Cola HBC, a bottling franchise partner of Coca-Cola Enterprises,
requires quality, environment, and health safety certifications from its suppliers.

6. Global Supply Chain Council

The beverage giant established the Global Supply Chain Council, which consists of
subcommittees that focus on adhering to established Coca-Cola supply chain strategy.
The Council has its own centralized portal where the employees and supply chain
participants share their experiences and best practices.

7. Close collaboration with bottlers

The Coca-Cola Company provides a standard set of guidelines for all of its bottling
partners and suppliers. As a result, most of the strategic decisions are centralized. The
headquarters controls most of the bottling partner’s operations, so each bottling partner
services the respective geographical area through a head office.

The bottler’s office works in tight collaboration with a regional office under the direct
supervision of The Coca-Cola Export Corporation (TCCEC). The bottler’s head office
connects the production plant with different distribution and sales centers across the
world, forming a coherent supply chain.

All of these aspects make Coca-Cola supply chain management one of a kind.

Coca-Cola Supply Chain: How It Works

In a nutshell, Coca-Cola beverages go through the following destinations in their
journey:

 Manufacturer
 Distributor
 Retailer
 Consumer

First mover advantage coca cola:

first-mover advantage by definition is: “A sometimes insurmountable advantage gained by
the first significant company to move into a new market.” In the soft drinks war that started over
one century ago, Coca-Cola was the first-mover – it started selling thirteen years before Pepsi.

Govt Policies:
International trade occurs when products produced in one country are consumed in another country. The
existence of a border between the producing and the consuming country creates a number of issues.
There could be restrictions on imports and exports in the form of tariffs, quotas, and product
requirements. A tariff is a tax on the products or the service that is levied at the border. For example, in
2010 the U.S. imposed a tariff on tire imports from China and, in return, China imposed a tariff on imports
of poultry from the U.S. A quota is a restriction on the amount of a product that can be imported or
exported. For example, Canada restricts the amount of dairy products that can be imported into Canada
each year.

Most countries use different currencies and therefore international transactions have currency conversion
costs. Also, traders have to consider whether currency values would change over time. They may have to
sign contracts now for delivery of the products and payments in the future when currency values have
changed. Hedging, i.e. protecting oneself, against such currency changes is costly.

There could be different languages, customs, laws and procedures that make the entry into a foreign
market more difficult. There could also be additional transport costs if countries are not close to each
other or their transport networks are not well connected