ECOMMERCE CONSUMER BEHAVIOUR

SURVEY
* Required

Basic Details

1. Name: *

2. Q1)WHAT IS YOUR AGE? *

Mark only one oval.

a) 18 to 20

b) 21 to 35

c) 36 to 49

d) 50 to 64

e) 65+

Purchase Behavior

3. Q2)HAVE YOU MADE TWO OR MORE ONLINE PURCHASES IN THE PAST 30 DAYS? *

Mark only one oval.

a)Yes

b) No
4. Q3)THINKING BACK TO YOUR MOST-RECENT ONLINE PURCHASE, HOW DID YOU
FIND OR HEAR ABOUT THE SITE FROM WHICH YOU PURCHASED? *

Mark only one oval.

a)Searching Google

b) Advert or link on another website

c) A promotional social media post

d)Recommendation or share by a social media friend/contact

e) From a major e-commerce site already known of

f) From an offline ad (e.g. TV, billboard, radio)

5. Q4)WOULD YOU EVER BUY PRODUCTS DIRECTLY FROM FACEBOOK, TWITTER,

INSTAGRAM, OR SNAPCHAT RATHER THAN FROM A MERCHANT’S OWN WEBSITE?
*

Mark only one oval.

a)Facebook

b)Twitter

c) Instagram

d) Snapchat

6. Q5)HAVE YOU EVER BOUGHT ANYTHING ONLINE AS A RESULT OF A

RECOMMENDATION OR ‘SHARE’ YOU’VE SEEN ON THE FOLLOWING SOCIAL
MEDIA? *

Mark only one oval.

a)Facebook

b)Twitter

c)Instagram

d)Snapchat
7. Q6)HOW DO YOU USE YOUR DIFFERENT DEVICES WHEN SHOPPING ONLINE? *

Mark only one oval.

a)Most or all of my online shopping is on a desktop computer

b) Most or all of my online shopping is on a mobile

c) Most or all of my online shopping is on a tablet

d) I search and browse on a mobile/tablet and place the order on a desktop

8. Q7)HAVE YOU EVER USED A MOBILE WHILE SHOPPING INSIDE A PHYSICAL STORE
TO… *

Mark only one oval.

a) Find an online review of a product you’re buying in-store

b) Find a product at a cheaper price

c) Pay online for an in-store purchase

d) None of the above

9. Q8)CHOOSE YOUR PREFERRED PAYMENT OPTION FOR ONLINE PURCHASES FROM

THE FOLLOWING... *

Mark only one oval.

a) E-Wallet/UPI

b) Credit card

c)Debit card

d) Bank transfer

e) Cash on delivery
10. Q9)HOW OFTEN DO YOU READ CUSTOMER REVIEWS (WHERE AVAILABLE) WHEN
DECIDING ON MAKING AN ONLINE PURCHASE? *

Mark only one oval.

a)Every time / almost every time

b)Sometimes

c) Never

Delivery & Return

11. Q10)INDICATE WHICH OF THE FOLLOWING DELIVERY CONSIDERATIONS IS THE

MOST IMPORTANT TO YOU WHEN BUYING ONLINE *

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Low-cost delivery

b) Fast delivery

c)Same-day delivery

d)Choice of multiple delivery options

e) Free delivery

f)Ability to track the delivery

12. Q11)WHAT IS YOUR PREFERRED CHOICE FOR WHERE YOUR ONLINE PURCHASES
ARE DELIVERED TO, OTHER THAN YOUR HOME? *

Mark only one oval.

a) Delivery to workplace

b)Click and collect (in-store)

c)‘Collect Plus’ or similar local shop/pickup point delivery

d)Delivery to a secure location - like Amazon ‘locker’

13. Q12)HAVE YOU EVER ABANDONED AN ONLINE PURCHASE BECAUSE YOU WERE
NOT SATISFIED WITH THE RETAILER’S RETURNS POLICY? *

Mark only one oval.

a)Yes

b) No

c) Unsure

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