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CHAPTER 2
COMPANY DESCRIPTION

Acshellsories and Shellvenir is a new company in the industry of fashion which satisfy the
needs and satisfaction of our customers in a high quality productive accessories and souvenirs such
as bracelet, necklace, and etc. Acshellsories and Shellvenir aims to open by next year.
(Transfer this to Chapter 1-Introduction)

FIRM’S OBJECTIVES
The objectives of Acshellsories and Shellvenir are:
 To offer our customers a high quality product that satisfies their needs.
 To offer our products at a low and affordable price.
 To represent the beauty of the nature of the ocean by offering our customers a personalized
product made of shells.

SCOPE AND LIMITATIONS (Change this to Marketing Area and Transfer this to Marketing Plan)
Acshellsories and Shellvenir aims to operate at Panabo City and plans t have branches at all
big stores in Panabo. We also aim to have put up a branch at the neighboring cities of Panabo.

NATURE AND ACTIVITY of BUSINESS: Fashion industry, Buy & sell

Fashion Industry is a popular style or practice, especially

in clothing, footwear, accessories, makeup, body, or furniture. Fashion is a distinctive and often
habitual trend in the style in which a person dresses. It is the prevailing styles in behavior and the
newest creations of textile designers. Because the more technical term costume is regularly linked to
the term "fashion", the use of the former has been relegated to special senses like fancy
dress or masquerade wear, while "fashion" generally means clothing, including the study of it.
Although aspects of fashion can be feminine or masculine, some trends are androgynous.
Acshellsories and Shellvenir is a part of fashion industry because our product gives our customers
the best and the trending the industry of fashion. (Also incorporate accessories as the main category
of your product)
 Our business activity will be under retail production which involves buy and sell transaction.
We will be buying all the materials that we need for our product and we will create it. We will also
let our customers choose the designs.

STRUCTURE OF OWNERSHIP: PARTNERSHIP

Acshellsories and Shellvenir is a company that is created by the creative minds of 6 SHS
ABM-tracked students (Troglodyte Gajo, Carl Christian Jandayan, Gladys Flores, Kyla Radjab, Jamaica
Pagente, and Melisa Granaderos.), which started as a pastime and decided to make it as a business
endeavor. Any decisions will be made by all 6 of them. Each of the partners is assigned at different
activities in the said business, but all of them administrate and manage the business.

SIGNIFICANCE OF STUDY
(Change to contribution to the economy and transfer to Chapter 1-Introduction)
Our product will bring glamour and fashion to a certain place or person. We also want to
show to everyone the beauty of the nature of the sea by using shells. We notice that some shells are
just being destroyed and just become a decoration, that’s why we want to use the shells as our
primary material for our product to be more useful to society.

COMPETITIVE ADVANTAGE (transfer this to Product description under Marketing Plan)

Acshellsories and Shellvenir will create an accessories and souvenir line at a high quality and
at an affordable price. We also offer our customer a comfortable and easy to use product. We give
our customers a personalized design by letting them design whatever they want. We ensure that if a
person is wearing our product, it will make them fabulous and beautiful that is shimmering and
glittering in beauty.

Group 2“”Tropang Lata”

Troglodyte Gajo
Carl Christian Jandayan
Gladys Flores
Kyla Radjab
Jamaica Pagente
Melissa Granaderos