COWBOY DINES BUSINESS PLAN

EXECUTIVE SUMMARY

Cowboy Dines is a hybrid business owned by Romel S. Gorio.

BUSINESS CONCEPT
A. Business Description
Cowboy dines is a restaurant owned by a simple man, offering best Filipino
cuisines. Cowboy diner will be prioritized and given bonus of delicious desserts.
Moreover, diners are given a chance to avail advantage card. Generally, it is a
restaurant that is not of pure business but will also focus on giving fun and enjoyment.
Diners who will come to this restaurant will not only come to eat but can also avail of
awaiting surprises such as fun and games and recreational activities. For example,
sing-along and dance craze wherein they would not only share their talent but they got
to know each other.
B. Business Idea and Business Name
Nowadays, most of us are in many problems, so the proponent thought of a
business that would also give attention to an individual. Also, the restaurant not only
provides foods or coffee but it could also give fun and recreational activities so that the
costumers will learn that they can still do such fun and memorable experiences even
when they are only by themselves.
Cowboy Dines will be used by the proponent as the name of the business
because cowboy is known us ‘’kinubuyan”.
C. Business Location
La Trinidad is known as the center of trade in Benguet. Hence, it is expected that
there will be a lot of people. The area is already composed of many related business
such as Mang Inasal in Km. 4, Mc Donalds and Jollibee in Km. 5, lastly, Dap-ayan and
ALS in Km. 6. However, the proponents are hopeful for their business, rendering special
kind of service. The proponent has secured a space in the Amos building, beside
Marave Enterprise, which is located at Km. 6, La Trinidad, Benguet.
D. Name of Owners
NAME OF PROPONENT CONTACT NUMBER E-MAIL ACCOUNT
ROMEL S GORIO 09305498157 gorioromel@gmail.com

MARKETING PLAN
A. Situational Analysis

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 Business Strength Business Weakness
 The proponent have  The proponent
experience in need to hire for
restaurant making more employees
Internal Analysis and fun making. and conduct
 Unique business training to enhance
concept (fun and them
entertainment aside
from the business
name itself)
Business Opportunities Business Threats
 Since the area is  Unstable price of
center of trade, it is raw materials and
External Analysis expected that there products.
will be a lot of  Adoption of the
people that need a business concept
place to dine and by other
relax. businesses.

B. Target Market
Cowboy Dines will focus its marketing activities in serving individuals who wants
to eat, have coffee, and joining the fun activities. Our market shows that these
customers need fun and time to think when they were in problems.
C. Marketing Strategy
C. 1. Product
The Cowboy Dines primarily offers Filipino cuisine such as adobo,
pinikpikan of Igorots, tinola, pinakbet of Ilocanos, pancit, and others.
Complementing our very owned hot spicy cake with different flavors like
chocolate, pandan, ube, vanilla, and etc.
C. 2. Pricing
The proponent will make use of the typical mark-up pricing strategy as this
will cover all the cost and would give profit. And it depends upon the situation if
the proponent will also consider the Penetration pricing strategy in the first few
months that the business will operate.
C. 3. Place
Cowboy Dines will be offering enough services in a creative design,
inviting interior space at the 2 nd floor of Amos building. There will be small single
table allotted for one person. The proponent intend to open from 7:00 am until
10:00 pm.
C. 4. Promotion
Since the Cowboy Dines is just starting, the proponent intends to promote
the business through advertisements that costs less like flyers, tarpaulin, and
brochure. Once the business progress, the proponent will make use of
broadcasting method.

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 C. 5. Marketing Budget
PARTICULARS AMOUNT
 Logo Registration Php. 1 500.00
 Flyers, Brochures, and Business Cards Php. 2 000.00
 Tarpaulin Php. 500.00
TOTAL MARKETING COSTS Php. 4 000.00

MANAGEMENT AND MARKETING PLAN

A. Vision, Mission, Values and Organizations
A. 1. Vision
To establish a unique restaurant offering Filipino cuisines while helping
our customers feel the spirit of belongingness through fun and enjoyment.
A. 2. Mission
Cowboy Dines will provide stress-free atmosphere in which customers will
be able to feel the spirit of belongingness and they can showcase their
potentials in singing and dancing.
A. 3. Values
a. Customers are top priority but will also
b. Mutual respect within the owner, employees and customers.
c. Devotion in all services.
d. Full within the venture.
e. Delivering our very best in all we do, holding ourselves accountable for
result.
B. Ownership and Form of Business
Cowboy Dines is owned and managed by Romel S. Gorio wherein he share an
equal investment capital of the business.
C. Regular Operation Schedule
The business will operate from 7:00 am until 10:00 pm daily except for Sundays.
This would be good for individuals who haven’t taken their breakfast and late workers
for night. Day-offs for the workers or shift will be given consideration.
D. Hiring
D. 1. Management Team
Job Title Number of people Job Description Estimated Salary
needed (per month)
Cook 3 Cooks food Php. 15 000. 00
Maintains peace
and security of the
Security Guard 2 Php. 12 000. 00
customers and
employees
Service Crew 5 Responsible for Php. 7 500.00
washing dishes,
serving of food,
and maintains

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 cleanliness
Entertain
Entertainer 3 Php. 5 500.00
costumers
Account Manager 1
Buyer

D. 2. Organizational Structure
Gorio, Rome S.
Chief of Executive Officer

General Manager

Finance Manager Promotions Manager Kitchen Manager Maintainance

Manager

Account Manager Entertainer Cook Security

Buyer Service Crew

PRODUCTION PLAN
A. Production Process

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 Recieve the order of the customers.
Entertain the customers.
Input

Prepare the needed ingredients, utensils and equipments.

Cook the product (order) using its standard recipe.
Process Plate the product for dine-in and pack the product for take-outs.

Serve or deliver the product.

Record receipts and sales, and make an inventory.
Output Store unused ingredients properly.

B. Product, Plant, and Equipment Expenses

B. 1. Property and Plant
PROPERTY AND QUANTITY UNIT COST TOTAL ESTIMATED ANNUAL
PLANT COST LIFE DEPRECIATION

₱
Building (rent) One floor ₱ 15 000.00 10 years ₱ 180 000.00
1,800,000.00
Fixture and
Furnitures(chairs, ₱ 216 800.00 5 years ₱ 43 360.00
tables, cabinets)

B. 2. Equipment
EQUIPMENT QUANTITY UNIT COST TOTAL ESTIMATED ANNUAL
COST LIFE DEPRECIATION
Refrigerator 2 ₱ 20 000.00 ₱ 40 000.00 10 years ₱ 4 000.00
Stove Range and
3 ₱ 35 700.00 ₱107100.00 10 years ₱ 10 710.00
Oven
Kitchen utensils
(e.g. spoon, plate,
₱500000.00 ₱500 000.00 10 years ₱ 50 000.00
cups, fork, knife,
pan, crock, pot)
Electrical baking
essentials (e.g. 2 per
₱ 35 000.00 5 years ₱ 14 000.00
mixer, blender, egg appliances
beater)
Computer set 2 ₱ 25 000.00 ₱ 50 000.00 5 years ₱ 10 000.00
Total Cost of Equipment: ₱767 100.00
Installation Fee for Equipment: ₱ 35 000.00 Total Annual ₱ 88 710.00
Total Equipment Expense: ₱767 100.00 Depreciation
Expense:

C. Ingredients/ Material Expenses

INGREDIENTS/MATERIALS QUANTITY UNIT COST TOTAL COST
Rice 10 cavans ₱ 2 100.00 ₱ 21 000.00

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Chicken 10 kgs. per day ₱ 150.00 per kg. ₱ 40 500.00
Pork 5 kgs. per day ₱ 180.00 per kg. ₱ 24 300.00
Potato for Adobo 5 kgs. per day ₱ 40 per kg. ₱ 5 400.00
Sayote for Pinikpikan and
10 kgs. per day ₱ 12.00 per kg. ₱ 3 240.00
Tinola
Vegetables for Pinakbet 2 kgs. each per
₱ 200.00 ₱ 10 800.00
day
Vegetables for Pancit 1 kg. each per day ₱200.00 ₱ 5 400.00
Cake ingredients and
₱ 97 500.00
flavorings
Bihon 2.5 bales per
₱ 324.00 per bale ₱ 810.00
month
Onions, garlic, ginger, pepper ½ kg per day ₱ 120.00 per day ₱ 1 620.00
Condiments (vinegar, soy
sauce, oil, paminta, salt, ₱ 6 338.00
sugar)
Total Cost of Ingredients: ₱ 216 908.00

D. Pre- Operating Expenses

PARTICULARS TOTAL COST
Licenses, Permits, Registration ₱ 20 000.00
Transportation Expenses ₱ 800.00
Total Pre-Operating Expense: ₱ 20 800.00

E. Miscellaneous Expenses
PARTICULARS TOTAL COST
Electricity Expense ₱ 10 350.00
Water Expense ₱ 3 000.00
Repair & Maintenance Expense ₱ 1 500.00
Total Miscellaneous Expense: ₱ 14 850.00

FINANCIAL PLAN
A. Total Project Cost
ACCOUNT TITLE TOTAL COST
Building ₱ 1 800 000. 00
Fixtures and Furniture ₱ 216 800.00
Equipment ₱ 767 100.00
Ingredient/Material ₱ 216 908.00
Salary Expense ₱ 40 000.00
Marketing Expense ₱ 4 000.00
Pre-operating Expense ₱ 20 800.00
Miscellaneous Expense ₱ 14 950.00
TOTAL PROJECT COST: ₱ 3 080 558.00

The owners will provide the needed financial. The owners have been working
and earned enough money to make a capital. If ever the money is not enough, the
owners will borrow money from a financial institution.
B. Income statement/ Statement of Comprehensive Income

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 Cowboy Dines
INCOME STATEMENT/ STATEMENT OF COMPREHENSIVE INCOME
for the month ended May 31, 2021

Sales ₱ 600 000.00

Gross Income ₱ 600 000.00

Less: Expenses
Salary Expense ₱ 40 000.00
Marketing Expense ₱ 4 000.00
Pre-operational Expense ₱ 20 800.00
Miscellaneous Expense ₱ 14 950.00
Ingredients/Materials ₱ 216 908.00
Building- Depreciation Expense ₱ 15 000.00
Fixture & Furniture- Depreciation
₱ 3 613.33
Expense
Equipment- Depreciation Expense ₱ 6 809.16
Total Expenses ₱ 331 080. 49

Net Income (loss/gain) ₱ 268 919. 51