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Case  study  

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British  Airways    
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Jolien  Catthoor    
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https://www.coursehero.com/file/26659546/Change-management-British-Airwayspdf/
  
1.   From  each  change  perspective,  what  are  the  key  issues  to  
understanding  the  wildcat  strike?      
 
Organization  Development  
o   Forced  imposition  à  only  5  days  notice  
o   Lack  of  communication  with  the  staff  
o   bad  timing  à  just  before  the  busiest  period  in  July    
o   1-­‐sided  decision  of  British  airways  
 
Sense-­‐Making    
o   Bad  timing  
o   Didn’t  consider  the  consequences  
o   There  was  no  awareness  of  the  key  elements  
o   They  didn’t  examine  the  different  alternatives  &  no  proper  evaluation  done  

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o   They  interpreted  to  manipulate  their  working  patterns  

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Change  management  

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o   There  was  resistance  of  the  employees  

o.
o   A  big  fear  of  the  swipe  card  system  
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o   There  was  no  tactical  plan  for  emergency  
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o   They  didn’t  know  the  strength  of  organizational  dissatisfaction  
o   They  failed  to  communicate  the  vision  
 
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Contingency  
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o   The  BA-­‐managers  didn’t  realize  the  imposition  of  this  swipe  card  would  lead  to  a  
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refusal  of  their  employees.  

o   Workers  didn’t  have  the  moral  anymore  
 
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Processual  
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o   This  change  wasn’t  planned  to  have  such  an  impact  on  the  families    
o   They  didn’t  communicate  with  the  political  group  
   
sh is
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Jolien  
This study source wasCdownloaded
atthoor  by   100000791815674 from CourseHero.com on   07-11-2021 21:56:44 GMT -05:00 Change  management  

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2.   Assume  that  you  have  been  retained  as  a  change  consultant  
by  BA  management  to  advice  them  on  how  to  avoid  such  a  
situation  in  the  future.  What  lessons  emerge  from  each  
perspective  and  what  recommendations  would  you  draw  from  
each  in  constructing  core  advice  to  BA  management?  If  
appropriate,  role-­play  the  presentation  of  this  advice  to  senior  
management  of  BA.    
 
Organizational  Development    
o   They  should  spread  the  information  properly,  spread  out  in  the  whole  company  
o   Every  proposed  change  policy  should  be  communicated  to  the  workers  themselves  
o   They  should  let  the  workers  participate  to  change  their  attitude  and  behavior  
 
Sense-­‐making    

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o   The  management  should  be  aware  of  the  key  elements  
o   They  have  to  listen  to  their  workers  especially  the  women  because  the  biggest  

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problem  was  that  they  were  distressed  by  the  planned  modifications  in  the  
working  pattern.  For  them  it  is  really  important  to  have  a  good  balance  

o.
between  work  and  family  life  
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Contingency    
o   Strikebreakers  could  be  a  good  solution  to  replace  the  striking  workers  during  
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strikes  
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o   Hire  labor  management  consultants  who  specialize  in  mounting  aggressive  

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anti-­‐union  drives  to  dissuade  workers  from  unionizing.    

 
Change  management    
o   Be  more  careful  while  wanting  to  change  rapidly  
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o   It  is  important  to  build  a  good  relationship  with  the  stakeholders  

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o   Need  of  prioritizing  change  elements  

o   Resistance  can  be  really  high  so  they  need  to  be  aware  of  this.  
 
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Processual    
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o   Do  small  changes  over  time  

o   They  should  methodologically  study  the  process  of  the  employee  decision-­‐
making,  to  understand  the  insight  of  the  company  
 
   

Jolien  
This study source wasCdownloaded
atthoor  by   100000791815674 from CourseHero.com on   07-11-2021 21:56:44 GMT -05:00 Change  management  

https://www.coursehero.com/file/26659546/Change-management-British-Airwayspdf/
  
3.   Is  there  one  change  perspective,  or  a  combination  of  change  
perspectives,  that  provides  the  best  way  of  understanding  the  
swipe  card  issues?  Why?    
 
A  combination  of  all  the  different  perspectives  would  be  the  best  solution  in  our  opinion.  
Not  only  one.  
 
We  need  a  problem-­‐solving  perspective  and  find  the  reasons  of  the  problems.    
 
4.   What  broad  conclusions  emerge  from  this  analysis?    
 
To  conclude  this  case  study,  I  think  in  this  case  of  BA  there  is  a  lack  of  communication.  And  
as  we  learned  communication  is  everything  in  an  organization.      
 
They  should  find  new  strategies  for  change  management.  And  for  the  next  changes  they  

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should  first  of  all  analyze  all  the  possible  consequences  before  introducing  the  change  to  the  

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whole  company.  

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Jolien  
This study source wasCdownloaded
atthoor  by   100000791815674 from CourseHero.com on   07-11-2021 21:56:44 GMT -05:00 Change  management  

https://www.coursehero.com/file/26659546/Change-management-British-Airwayspdf/
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