Product Research

Essentials
PRODUCT IDEATION

Using Tools
• Helium 10 (BlackBox)
• Jungle Scout (Product Database)
PRODUCT VALIDATION
Tools
• Helium 10 (Keyword Research)
• Jungle Scout (Market Forecasting + Analysis)
• Viral Launch (Seasonality + Idea Score + Warnings & Tips)
Keywords Types
Broad - Represent Overall Niche
Specific - Represent Precise Product
Short Tail - Two or Less Words
Long Tail - Three or more words
→ Ideal Keywords are of two letters

→ Relevant Keywords represent the products Search Page

contains similar Products

→ Consider Misspelled Keywords

→ Consider Keywords in other Languages

Primary keywords → Main keywords

Secondary Keywords
→ Keywords with second to onward search volumes
Keyword Ideas
• Google
• Audience
• Problem Identification
• Helium 10 Magnet
• Helium 10 Cerebro
• Jungle Scout → Keyword Scout
• AMZ suggestion Expander
Best Seller Rank

BSR → A number given to every product list based on

their historical sales data and sales volume

It tells you how the product ranks with respect to

other products with in a category

Lower BSR → High Sales and Rank

Higher BSR → Low Sales and Rank
Tools for Product Research
• Helium 10 Extension
• Helium 10 Web
• Jungle Scout Extension
• Jungle Scout Web
• Viral Launch
Helium 10
• Black Box => Product Research
• Magnet => Search Volumes of Specific Keywords
• Cerebro => Reverse ASIN
• Keyword Tracker => Track our keywords

Reverse ASIN: Extracting Competitor’s keywords

Jungle Scout
• Monthly Sales
• Monthly Revenue
• Market Analysis
• Opportunity Score
Viral Launch
• Market Trend
• Seasonality
• Product Idea Score
Product Criteria - US MARKET

Price → Price of the product Should be b/w 3$ - 20$ with 25-

30% profit margins.
Revenue → From top 10 Sellers at least 50 % should have
5k+ Revenue
Reviews → From top 10 Sellers no more than 3-4 sellers
should have 1k+ reviews
Ratings → At-least 60-70 % sellers from top 16 should have
4.5 or more.
Product Criteria - US MARKET

Helium 10 Search Volume → S.Vol for main keyword

atleast = 10k Competing products < 30k
Seller Type → Should not be more than 2 AMZ sellers in
top 5 At least 70% FBA sellers in top 10 Shouldn’t be FBM
dominated niche
Variation → Should not be more than 4. Should not be
glass or any breakable material Product design and type
should be similar for at-least 50% sellers on the page
Production Time → Should be less then 15 - 20 days
Product Criteria - UK MARKET

Price → Price of the product Should be b/w 3$ - 20$

with 25-30% profit margins.
Revenue → From top 10 Sellers at least 50% should
have 2k+ Revenue
Reviews → From top 10 Sellers no more than 3-4
sellers should have 1k+ reviews
Ratings → At-least 60-70 % sellers from top 16
should have 4.5 or more.
Product Criteria - UK MARKET

Helium 10 Search Volume → Sum of Search Volume for

top 3 keywords should be 10k
Seller Type → Should not be more than 2 AMZ sellers in top 5
At least 70% FBA sellers in top 10 Shouldn’t be FBM dominated
niche
Variation → Should not be more than 4. Should not be glass
or any breakable material Product design and type should be
similar for at-least 50% sellers on the page
Production Time → Should be less then 15 - 20 days
Any Question?