Product Research and

Evaluation
Product Given

“Art Sets“ is the product that was given for the evaluation.
https://www.amazon.com/gp/bestsellers/arts-crafts/12896661/ref=pd_zg_hrsr_arts-crafts
 Parameters to check
Market volume By checking BSR of at least top 20 sellers, if 20th BSR is less than 10000, it is good
Use Helium 10 to check top sellers’ BSR
Competition Reviews: top 20 sellers, at least 3 sellers with less than 1000 customer reviews
Amazon Dominancy: less than 3 sellers are AMZ in top 5 sellers
Brand Dominancy: No brand appear more than 3 times in top 5 sellers
Rating In top 10 sellers, at least 50% must have ratings of 4 or above
Product Relevancy Product design should be similar of at least 70% sellers on page
Seasonal Check top 5 sellers’ BSR of 2 timing, July to Oct, Feb to April, BSR needs to be stable via Helium 10
Google trend must be stable or rising, and not showing seasonality
Parameters to check
3 keywords Use Ceribo (helium 10)to get 3 keywords with the most search volume and at least 80% relevancy
Use found 3 keyword like Foo Rest under Google Trend, it is stable and rising, not seasonal

Price Check top 20 sellers(at least 70%) with same design selling price range from lowest, medium to
highest; Product price should be at this range 15-100$

Estimated product cost from Alibaba

Amazon fulfillment fee

Profit margin For small and light product with not very high selling price, net profit needs to be more than $7 with
calculation more than 35% profit margin when selling stable.
For big and heavy product with high selling price, net profit needs to be more than $12 with more
than 25% profit margin when selling stable.
1- By checking BSR of at least top 20 sellers, if 20th BSR is less than 10000, it is
good. Use Helium 10 to check top sellers’ BSR

 All sellers are listed in the same category.

 BSR going up gradually, sales are shared by several sellers and there is not only 1 or 2 sellers
that taking all the market share. Like No.1 ranks 6, No.2 ranks 9, No.3 ranks 33, it is rising
gradually.
2- Competition

Reviews: top 20 sellers, at least 3 sellers

with less than 1000 customer reviews

Brand Dominancy: No brand appear more

than 3 times in top 5 sellers
2- Competition
Amazon Dominancy: less than 3 sellers are
AMZ in top 5 sellers
2 - Competition
At least 50% of top 20 sellers need to be small or medium sellers
2- Competition
At least 50% of top 20 sellers need to be small or medium sellers
 More than 50% are small or
medium sellers, here are the
examples.
2- Competition
At least 50% of top 20 sellers need to be small or medium sellers
 More than 50% are small or
medium sellers, here are the
examples.
2- Competition

At least 50% of top 20 sellers need to be small or medium sellers

 From top 20 sellers, there are there are 4 sellers selling other designs.

 From top 20 sellers, 16 sellers has same design.

 From those 16 sellers, there are 4 big sellers, 6 medium sellers and 6 small sellers;

 Out of 6 sellers with less than 1000 customer reviews, 1 is a medium seller and 5 are small sellers;
3- In top 10 sellers, at least 50% must have ratings of 4
or above
 4- Check top 3 sellers’ BSR of 2 timing, July to Oct, Feb to April, BSR needs to be stable via Helium 10

 July to October

ASIN: B07813KBTY

 Feb to April
 4- Check top 3 sellers’ BSR of 2 timing, July to Oct, Feb to April, BSR needs to be stable via Helium 10

 July to October

ASIN: B07SM7VKZ8

 Feb to April
 4- Check top 3 sellers’ BSR of 2 timing, July to Oct, Feb to April, BSR needs to be stable via Helium 10

 July to October

ASIN: B08JCD4PS6

 Feb to April
5- 3 keywords
 6- 3 keywords
Use Ceribo (helium 10)to get 3 keywords with the most search volume and at least 80%
relevancy, also show the searching volume trend to make sure they are not seasonal.

 Morethan 90% relevancy, only check organic

ranking and ignore sponsored and editorial
recommendations.

 Trend keeps rising and stable

 6- 3 keywords
Use Ceribo (helium 10)to get 3 keywords with the most search volume and at least 80%
relevancy, also show the searching volume trend to make sure they are not seasonal.

 Morethan 90% relevancy, only check organic

ranking and ignore sponsored and editorial
recommendations.

 Trend keeps rising and stable

 6- 3 keywords
Use Ceribo (helium 10)to get 3 keywords with the most search volume and at least 80%
relevancy, also show the searching volume trend to make sure they are not seasonal.

 Morethan 90% relevancy, only check organic

ranking and ignore sponsored and editorial
recommendations.

 Trend keeps rising and stable

7, Use found 3 keyword under Google Trend, it is stable and
rising, not seasonal
8- Price
Check top 20 sellers(at least 70%) with same design actual average selling price
range from lowest range, medium range and highest range .
Selling price should be at range $15 to $100
4 sellers-different design

2 sellers- $15.99-$35.99
14 sellers- $35.99-$55.99

From 6 sellers with less than 1000 customer reviews:

6 sellers- $35.99-$55.99
 9- Estimated Product cost from Alibaba
 Goto Alibaba to get an estimated product cost via keyword baby wrap carrier for
searching, below is link: https://www.alibaba.com/
 Fromsearching result, most average prices range are from $8 to $13, so we can use
average price $11 as product cost for reference.
 10- Amazon fulfillment fee
 Put 2 or 3 sellers (with same design) ASIN number into calculator to get the
fulfillment fee.
 11- Profit Margin Calculation
 The average selling price is from $35.99 to $45.99 especially those sellers with less than 1000 customer
reviews. We need to use a middle selling prices to see the profit; like $40