MODULE 5:

BUSINESS
COMMUNICATIONS
PREPARED BY: ENGR. JONAYKA A. TAPIADOR
 MODULE CONTENT

A. INTRODUCTION TO BUSINESS
COMMUNICATIONS
B. KINDS OF BUSINESS LETTERS
C. PARTS OF A LETTER
D. FORMATS OF LETTERS

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 INTRODUCTION TO
BUSINESS
COMMUNICATIONS
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 TOPIC CONTENT

✘ DEFINING BUSINESS COMMUNICATIONS

✘ TYPES OF BUSINESS COMMUNICATIONS
✘ EFFECTIVE BUSINESS COMMUNICATIONS

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 DEFINING BUSINESS COMMUNICATIONS

BUSINESS COMMUNICATION is
the process of sharing information
between people within and outside a
company.

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DEFINING BUSINESS COMMUNICATIONS

The sharing of information

between people within an enterprise
that is performed for the commercial
benefit of the organization. In addition,
BUSINESS COMMUNICATION can also
refer to how a company shares
information to promote its product or
services to potential consumers.

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 DEFINING BUSINESS COMMUNICATIONS
Effective BUSINESS COMMUNICATION
is a two-way process of listening and
speaking, and it's of foremost importance in
all phases of daily business life at your middle
market company.

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 TOPIC CONTENT
✘ DEFINING BUSINESS COMMUNICATIONS

✘ TYPES OF BUSINESS COMMUNICATIONS

✘ EFFECTIVE BUSINESS COMMUNICATIONS

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 TYPES OF BUSINESS COMMUNICATIONS
As a future business leaders, you know that communication is a key
part of any company's success. There are different types of business
communication to consider that may adjust your tone or content.

1. INTERNAL UPWARD
2. INTERNAL DOWNWARD
3. INTERNAL LATERAL
4. EXTERNAL

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 TYPES OF BUSINESS COMMUNICATIONS
1. INTERNAL UPWARD
✘ Internal upward business
communication is communication
that comes from a SUBORDINATE TO
A MANAGER or an individual up the
organizational hierarchy.

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TYPES OF BUSINESS COMMUNICATIONS
1. INTERNAL UPWARD
✘ Every leader should enable information to
flow upwards in order to have a true
understanding of the company’s
operations.
✘ Internal upward communications usually
include SURVEYS, FEEDBACK, FORMS and
REPORTS that employees deliver to their
managers or team leaders.
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 TYPES OF BUSINESS COMMUNICATIONS
2. INTERNAL DOWNWARD
✘ Internal downward communication flows
from a SUPERIOR TO ONE OR MORE
SUBORDINATES. This type of
communication might be in the form of a
LETTER, a MEMO or a VERBAL DIRECTIVE.

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TYPES OF BUSINESS COMMUNICATIONS
2. INTERNAL DOWNWARD
✘ When communicating with employees,
leaders should keep communication
professional and clear. An example of
this type of communication may include
a memo regarding a new company
operations procedure such as safety
requirements and new regulations.

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 TYPES OF BUSINESS COMMUNICATIONS
3. INTERNAL LATERAL
✘ Internal lateral business
communication happens AMONG
EMPLOYEES in the workplace.
✘ Today, there are many different
ways employees can communicate:
CHATS, MESSAGING,
EMAIL, employees communication
SOFTWARE SOLUTIONS.
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TYPES OF BUSINESS COMMUNICATIONS
3. INTERNAL LATERAL
✘ This type of communication can be
WITHIN OR AMONG DEPARTMENTS and it
happens more regularly than other types
of business communication.
✘ Moreover, frequent communication
among employees play a crucial role for
employee engagement and productivity.

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 TYPES OF BUSINESS COMMUNICATIONS
4. EXTERNAL COMMUNICATION
✘ External business communication is any
communication that happens with
EXTERNAL PARTIES such as CUSTOMERS,
PROSPECTS, VENDORS or PARTNERS.
✘ Unlike all the internal business
communications types, external
communications happen on a less regular
basis.
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 TOPIC CONTENT
✘ DEFINING BUSINESS COMMUNICATIONS
✘ TYPES OF BUSINESS COMMUNICATIONS

✘ EFFECTIVE BUSINESS COMMUNICATIONS

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EFFECTIVE BUSINESS COMMUNICATION
Ask one hundred
employees whether they're
good communicators, and one
hundred will say yes. In reality,
though, all of us need to
improve our communication
skills. The next slides will
present us tips on how to
better communicate in
business.
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 EFFECTIVE BUSINESS COMMUNICATION
1. ELIMINATE ASSUMPTIONS
✘ Many business relationships have
unspoken rules with assumptions
at their core.
✘ This might work for a while, but it's
better for all sides to openly
communicate needs and
expectations.

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EFFECTIVE BUSINESS COMMUNICATION
2. FIND A GOOD PLACE AND TIME FOR ALL INVOLVED
TO TALK
✘ Communication won't work when one party is
distracted. Find a quiet place and, if the
communication is difficult, make sure you have
privacy.
✘ Have regular structures such as weekly or
monthly meetings to support communication,
and make time to talk when there's a problem
to solve.
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 EFFECTIVE BUSINESS COMMUNICATION
3. TO BE HEARD, LISTEN FIRST
✘ You never want to begin by imposing a solution. If
there's a problem, simply describe it and how it is
impacting your business. Then, ask in an open
way, "What can we do to resolve this situation?“
✘ The biggest business communication killer is the
failure to listen. Be open-minded enough to hear
the other side's feedback, absorb it and develop
a solution that combines what you want and
what they want.
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EFFECTIVE BUSINESS COMMUNICATION
4. ASK QUESTIONS
✘ These help you get feedback, show that
you're listening, confirm understanding and
give respect.
✘ Questions are wonderful tools and should
be used often.
✘ When you combine listening with asking
relevant questions, you've opened up
powerful two-way business
communication.
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 EFFECTIVE BUSINESS COMMUNICATION
5. EXPRESSING EMOTION IS IMPORTANT, BUT
ALWAYS BE RESPECTFUL
✘ It's perfectly acceptable to tell someone
how you to solve the problem.
✘ You might begin by mutually clarifying
work-related expectations.
✘ Emotion is part of that communication,
but it shouldn't be the end of it

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EFFECTIVE BUSINESS COMMUNICATION
6. PAY ATTENTION TO NONVERBAL MESSAGES
✘ It's hard to have open communication if both
sides fold their arms, clench their jaws and
refuse to look each other in the eye.
✘ If nonverbal messages are overwhelming the
conversation, it might be better to wait until
things settle.

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 EFFECTIVE BUSINESS COMMUNICATION
7. RECOGNIZE AND REINFORCE POSITIVE
BEHAVIORS
✘ Effective communication is a
constant activity, and you should
thank the other person for
accommodating you.
✘ This is a win-win, and it will keep the
channels of communication open.

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 EFFECTIVE BUSINESS
COMMUNICATION
8. BE PATIENT AND DON'T EXPECT MIRACLES
✘ Communication is so important — and so
hard. It doesn't eliminate differences, but
it does allow for them.
✘ Ultimately, good business communication
is not about winning; it's about
strengthening relationships.
✘ Change doesn't happen overnight.

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 THANK YOU!
Next topic is KINDS OF BUSINESS LETTERS…

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 REFERENCES
✘ https://www.nextiva.com/blog/what-is-business-communication.html
✘ http://www.businessdictionary.com/definition/business-communication.html
✘ https://unsplash.com/
✘ https://pixabay.com/
✘ https://www.middlemarketcenter.org/expert-perspectives/effective-business-communication-8-steps-to-a-
better-conversation
✘ https://smallbusiness.chron.com/types-business-communications-697.html
✘ https://blog.smarp.com/11-reasons-why-business-communication-is-crucial-for-companys-success
✘ https://encrypted-tbn0.gstatic.com/images?q=tbn%3AANd9GcSDhSajviK_ M3kn16-
9ryAI4grkFH6q2UKeBQ&usqp=CAU

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