MORAL STUDIES-G2

MPU2313.G2

REPORT
PROGRAM: DIBA2.0

LECTURER’S NAME: Miss Mahalecumy a/p Narayanan

Samy 

SUBMISSION DATE: 22 OCTOBER 2019

NO NAME OF STUDENTS STUDENT’S ID

1 CHIN YUEN HAR Scpg1900153
2 LEE XIANG AI Scpg1900275
3 KANG KHAIDY Scpg1900226
4 LIM HUEY VEN Scpg1900237
5 TAN KOK SEEN Scpg1900154
6 TEOH ZHEN NI Scpg1800124
7 KANG RONG HUI Scpg1800188
 BUSINESS COMMUNICATION(1LAL0903N)

WRITTEN ASSIGNMENT
What is Corporate Social Responsibility (CSR)?
Corporate social responsibility (CSR) is a self-regulating business model that helps a
company be socially accountable — to itself, its stakeholders, and the public. By
practicing corporate social responsibility, also called corporate citizenship, companies
can be conscious of the kind of impact they are having on all aspects of society including
economic, social, and environmental. To engage in CSR means that, in the normal
course of business, a company is operating in ways that enhance society and the
environment, instead of contributing negatively to them.

By James Chen. 11 Feb 2019

Referring to the above, you are required to prepare the following documents for a selected CSR
project:
a) Introduction: Objectives of the CSR project
b) Prepare a permission letter to the management of the selected CSR project
c) Conduct a meeting and prepare minutes of meeting for the CSR project
d) Prepare a formal email to inform the internal and external stakeholders about the CSR
project and meetings
e) Conclusion: Outcome of the entire CSR project
INSTRUCTIONS:
1. Font type and size: New Times Roman/Size 12 The assignment must be done
individually and must be entirely your own work. Please ensure that you are aware of the
rules pertaining to plagiarism.
2. The assignment should exhibit formal writing skills i.e. introduction, discussion and
conclusion.
3. The assignment must include references and appendixes.
4. The assignment write up must be able to demonstrate critical analysis and application of
both theory and practical issues to the company that you have selected.
5. Your assignment should not be more than 2500 words.
6. You are required to bind the assignment with the cover page attached in front.
7. Format of the assignment to include the following:
a)
b) Spacing : 1.5
c) Alignment : Justify
8. Submission Date: 20 May 2019
 BUSINESS COMMUNICATION

WRITTEN ASSIGNMENT

ASSIGNMENT ALLOCATION OF MARKS

Item Criteria Marks Marks given

allocated
1. Introduction 2 marks

2. Contents 10 marks

3. Systematic writing 3 marks

4. Conclusion 2 marks

5. Referencing and 3 marks

Appendix
Total 20 marks

Feedback on Assignment:

________________________________________________________________________

________________________________________________________________________

________________________________________________________________________
Date: ___________________ Lecturer’s Name: ________________

TABLE OF CONTENT

ITEM TOPIC PAGE NO

1 Introduction 1-2
2 Company background 1-2
3 Marketing Objectives 3
4 External environment 4-5
5 SWOT analysis 6-8
6 Marketing Mix Strategies 9-12
7 Target markets 13
8 Cash flow statements 14
9 Conclusion 15
10 References 16-18
11 Appendix 19
 ALLOCATION OF WORK BY STUDENT

ITEM TOPIC PAGE NO STUDENT

1 Introduction 3-4 Chin Yuen Har
2 Permission Letter 5 Innamuthan
3 Minutes Of Meeting 6-7 Kang Khaidy
4 Dialog of Meeting 8-9 Chin Yuen Har
5 Internal Email 10 Lim Huey Ven
6 External Email 11 Lee Xiang Ai
7 Conclusion 12 Tan Kok Seen
8 References 13 Lee Xiang Ai
9 Appendix 14-15 Lee Xiang Ai
 BODY OF THE ASSIGNMENT

1. INTRODUCTION : Objective of CSR------(0.5

PAGE)

2. PERMISSION LETTER TO THE ORPHANAGE

3. MINUTES OF MEETING

4. FORMAL EMAIL

5. CONCLUSIONS ---(0.5 PAGE)

6. REFERENCES (REFER HARVARD/APA

REFERENCING)

7. APPENDIX (Pictures & Statistics)

Note: Use only plastic binding. Do not use comb
Binding.
To protect assignment with plastic
cover: front & back