Republic of the Philippines

Commission on Higher Education

CONCEPCION HOLY CROSS COLLEGE INC.

COLLEGE OF HOSPITALITY MANAGEMENT

1st semester, A.Y. 2020 – 2021

Course Syllabus in Event Management

Philosophy
Concepcion Holy Cross College believes in the holistic development of individuals by providing quality education through active participation in the teaching-
learning process.

College Vision
Concepcion Holy Cross College is a God-centered learning community focused on holistic education that forms and educates individuals to become conscious,
competent, compassionate and committed persons towards the development of a just and humane society.

College Mission
To become a leading institution for academic and values formation by offering relevant, learner-centered and values- oriented programs that produces competent
persons of character in the service of society.

Institutional Goals
 To develop a Christ-centered community;
 To produce intellectually-competent and wholly-developed graduates;
 To emphasize self-realization without compromising human dignity and moral values.

Institutional Objectives

a. To implement a dynamic, Christ-centered curriculum which will meet the ever-changing circumstances and needs of the society.
b. To instill in the learner sound Christian principles, attitudes and values in dealing with interpersonal relationships.
c. To guide the students in achieving basic knowledge and skills that will make them creative, productive and relevant members of the community.
d. To make the students appreciate and value their Filipino cultural heritage.
DEPARTMENT: COLLEGE OF HOSPITALITY MANAGEMENT
COURSE CODE: TOUR 104
COURSE TITLE: EVENT MANAGEMENT
COURSE CREDIT: 3/1 UNITS
PRE-REQUISITE(S): FOOD AND BEVERAGE PROCEDURES, BANQUET AND CATERING PROCEDURES
NAME OF PROFESSOR: MARILYN V. SUAREZ, MBA
SCHEDULE & ROOM 4:00-5:30 PM- MW
ASSIGNMENT:

COURSE DESCRIPTION:
This course examines the principles of conceptualizing, planning, managing and evaluating meetings, and events and festivals management. Topics include the
significance of conventions and events in tourism, event design, project management, methods and evaluation, physical requirements, organizing, promotion and sponsorship.
An integration course that applies all the principles of conceptualization or management is recommended to be taken up in the terminal year, whether first or second semester.

COURSE OBJECTIVES:
By the end of this course, the students will be able to:
1. Gain an understanding of the event industry as a sector of tourism
2. Acquire knowledge and skills that will enable them to effectively conceptualize, plan, budget, schedule, allocate resources, form project teams, understand team
dynamics promote, design program, and monitor the progress of an event
3. Carry out a class-organized event project

COURSE OUTLINE
PRELIM
COURSE OUTLINE:
TOPICS COMPETENCIES / OUTCOME DETAILED ACTIVITIES
(WEEKS & NUMBER OF HOURS)
The students shall be able to:  Digital Lecture/Online
Week 1  Course Orientation  Virtual Discussion
(3 hours) 1. Memorize, write and relate the
 Grading System PVMGO to their course

 Rules and Regulations and School
Policies
 Mission, Vision, Goals, Philosophy
and Objectives of Concepcion Holy
Cross College, Inc.
2. Discuss the contribution of the course
in the training of future restaurateurs
and/or hoteliers.
3. Evaluate how far was the PVMGO
achieved based from their experiences.
4. Apply basic netiquette
  Netiquette

Week 2- 3 CHAPTER I: THE EVENT At the end of the lesson, the students
(6 hours) MANAGEMENT are expected:  Digital Lecture/Online

A. Events and Events Management
B. Types of Events
• According to Purpose
• According to the number of
participants
• According to frequency
• According to Magnitude of Impact
C. Event Origin
• Define events in the light of how the  Virtual Discussion
term is now used in hospitality and
tourism Management  Virtual Group Discussion
• Differentiate the types of events
• Understand what event  Online Quiz
management is and the nature of work in
 Online Activity
this profession.
Describe the scope of the events industry
 Recitation/giving of
insights(online)

 Written Output

 Modules

Week 4 CHAPTER II: THE EVENT TEAM At the end of the lesson, the students
(3 hours) A. Event Team are expected: • Digital Lecture
B. Skills/Competencies of the Event  Explain the role of the event team
Team • Virtual Discussion
 List skills and competencies that an
event team must develop • Digital Assessment

• Online Activities

Week 5 CHAPTER III: EVENT At the end of the lesson, the students
(3 hours) STAKEHOLDERS AND EVENT are expected: • Digital Lecture
MARKET  Identify the target market for
A. Target Market based on the • Virtual Discussion
events
Classification of Event  Understand the needs of different • Digital Assessment
B. Event Organizations groups
C. Event Stakeholders  Know who are the stakeholders are • Online Activities
 Understand the concern of event

Week 6-7 CHAPTER IV: THE EVENT VISION
(6 hours) A. Getting to Whow; Information
Gathering
B. Setting Event Objectives
C. Drafting the Event Vision
stakeholders
At the end of the lesson, the students
are expected: • Digital Lecture
 Gather relevant information needed
• Virtual Discussion
in planning an event
 Understand and consider the • Digital Assessment
participants perspectives in
planning for an event • Online Activities
 Set event objectives Preliminary Examination
 Draft a preliminary event budget
 Create a vision for the event

MIDTERM
Week 8-10 CHAPTER V: THE EVENT At the end of the lesson, the students
(9 hours) CONCEPT are expected:
A. Event Format  Decide on the format that will
B. Event Venue • Digital Lecture
deliver the event vision
C. The Shortlist  Evaluate and select event venues • Virtual Discussion
D. The Experience  Combine elements necessary for a
E. Invitation concept that will deliver the event • Digital Assessment
F. Registration vision
G. Atmosphere  Draw the program of activities for • Online Activities
H. The Event Site Plan an event
I. Ways to Arrange and Organize Space
J. Setting up the Meeting Room
K. Sensory Clues
Week 11-12 CHAPTER VI EVENT BUDGET AND At the end of the lesson, the students • Digital Lecture
(6 hours) TIMELINES are expected: • Virtual Discussion
A. Understanding Event Expenses  Identify variable and fixed cost and • Digital Assessment
B. Sources of Revenue how to budget them • Online Activities
C. Selling Tickets, Admission or  Estimate event revenues and
Registration Fees expenses
D. Sponsorship and Advertising  Develop a system to monitor the
Revenue event budget
E. Donations and Grants  Draft an event timeline and
F. Gifts in Kind monitor accomplishments
G. Other Sources of Revenues
 H. Revenue Forecast
I. Drafting the Event Budget
Week 13-14 CHAPTER VII EVENT CONTROL
(6 hours) A. Event Control Tools
B. Event Timetable
C. Event Sequence Guide
D. Production Schedule
E. Event Budget Monitor
F. Photographs to Capture Memories
At the end of the lesson, the students • Digital Lecture
are expected: • Virtual Discussion
 Appreciate the control function of • Digital Assessment
an event • Online Activities
 Managers Midterm Examination
 Establish controls before ,during
and after the event.
 Monitor performance plans and
initiate corrections

FINALS
Week 15-16 CHAPTER VIII: PRESENTING THE At the end of the lesson, the students
(6 hours) EVENT PLAN are expected: • Digital Lecture
A. The Preparation  Organize information for the
B. The Presentation • Virtual Discussion
presentation
 Get ready for the presentation • Digital Assessment
 Deliver the presentation
• Online Activities

Week 17 CHAPTER IX: CONTIGENCY
(3 hours) PLANNING
A. Safety:Protection of People
B. Security;Protection of Property
C. Preventive Action
D. Contigency Plan
E. Crisis Mangement Plan
At the end of the lesson, the students
are expected: • Digital Lecture
 Understand and Prepare for safety
• Virtual Discussion
and security
 Set preventive measures to avoid • Digital Assessment
problems from occurring
 Prepare Contingency plans to • Online Activities
quickly respond to problems, in
case they occur
 Create a crisis management team to
handle crisis situation.
 Week 18 CHAPTER X: EVENT EVALUATION
(3 hours) A. Gathering Audience Feedback
B. Review of Objectives
C. The Post Event Meeting
D. Event profit and Loss Statement
E. Post Event Evaluation Report
At the end of the lesson, the students
are expected: • Digital Lecture
 Discuss the importance of going
• Virtual Discussion
through an evaluation process foe
every event
• Digital Assessment
 Learn how to gather feedback after
the event • Online Activities
 Conduct a post event evaluation Final Examination

COURSE POLICIES & GUIDELINES:

1. Policies, procedures and standards shall apply as per Student Handbook and CHCC Administration memos. 
2. All classes, lecture and discussions will be conducted via online using the Concepcion Holy Cross College Learning Management System (LMS) - the CHCC Flex-Ed
and other available social media platforms such as google suite, google drive, zoom, and the like.
3. Students shall follow proper netiquette at all times. Cyber bullying, yelling, teasing, use of foul language and the like will not be tolerated. Proper decorum such as
courtesy, wearing of decent attire (no sandos and sleeveless) shall be observed especially during online class.
4. All participants/members of the class are aware and they agree that the proceedings of the online class are recorded for archiving and administrative purposes.
5. The instructor will provide soft copy of lessons, reading materials and self-study module downloadable in the CHCC-Flex-Ed
6. From time to time, students will be asked to participate in the online discussions. The students’ final grade will depend heavily on class participation, and on the
quality of submitted assigned tasks/activities, pre-assessment and post assessment.
7. All tests are to be taken on scheduled dates. Special examinations may be given only for highly justifiable reasons.
8. Course requirements should be submitted on time. Late requirements shall be accepted at the discretion of the instructor and if accepted, will be given demerits.
9. Cheating and plagiarism are unacceptable academic behaviors. Any student caught cheating during an examination will get a score of zero for that particular
examination. Any student caught plagiarizing will automatically be given a failing grade in the subject.
10. Students are expected to give their best effort in studying the subject.

COURSE REQUIREMENTS:

A. TERM EXAMS
B. WRITTEN WORKS
C. QUIZZES
D. CLASS PARTICIPATION

ASSESSMENT/EVALUATION:
 PRELIM MIDTERM FINAL

A. ONLINE ACTIVITIES 40% A. TERM EXAM 40% A. TERM EXAM 40%

B. QUIZZES 40% B. QUIZZES 40% B. QUIZZES 40%
C. PARTICIPATION 20% C. PARTICIPATION 20% C. PARTICIPATION 20%

TOTAL 100% TOTAL 100% TOTAL 100%

GRADING SYSTEM:

PRELIM 20%
MIDTERM 40% WHERE PASSING MARK IS: 75.00 %/3.00
FINAL 40%
_____
FINAL GRADE: 100% PASSING RATE: 75 %

REFERENCE/S:

Bowdin, Allen, O’Toole, Harris, McDonnell. 2011 (3ed) Events Management. Oxford Bowdin, G, Getz D and U Wunsch. 2010. Events Management Casebook, Oxford
Management. Oxford
Johnny Allen, Leo Jago, Robert Harris, Andrew Tantrai, Paul Jonson, Eamon D'Arcy,Festival and Special Event Management, Essentials Edition 2020, Wiley & Sons.
Rodolfa, Events Management 2012
Romero, Eloisa Altez, Event Management, Rex Bookstore, Inc.,2015
Salvador, Germaine, Event Management, Envision, Execute, Evaluate, C&E Publishing, Inc, 2016

Wagen, Lynn Van Der, Event Management ( For Tourism Cultural Business & Sporting Events ),Rex bookstore, Inc, 2012

APPLICATION
CHCC Learning Management System:
CHCC FLAME
 http://flexed.chcc.edu.ph/

Prepared by: Checked by: Noted by:

MARILYN V. SUAREZ,MBA CRISTY MEJIA DR. RAQUEL T. STA. INES

Subject Instructor Program Head Vice President/Managing Director