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Answer to the question no 1:

a. Black pudding is a kind of food whose sausage is made by Pig’s blood, and also including
onions, herbs, spices, and bound with oatmeal or barley. [ CITATION Ela19 \l 1033 ]

b. From the answer of question no ‘b’ black pudding is kind of food which is made by blood of
Pig, even the ingredients that are bring used here, most of them are produced from animal fat like
Pig fat or beef fat. [ CITATION Ela19 \l 1033 ]. So according to me there are no prospects of selling
pudding in Bangladesh. But if some of the ingredient like the sausages which is made of Pig
blood can be replaced by some other local ingredient, then there might be a prospect of selling
black pudding in Bangladesh.

c. Self-Reference Criterion (SRC) basically creates the unconscious biasness, like my culture is
best; my decision is the good decisions, my preferences should be given more priority etc. It’s
prevents us from looking through other people’s eyes, other people’s preferences. Now, as an
International Marketer, I have to get rid of that concept. Because in Bangladesh, selling black
pudding might not be a very good decision, but In England and In Ireland, it considered as a
local food. For that reason, I find it appealing to get involved into black pudding related
international marketing initiative.

Answer to the question no 2:

a. According to me, culture is a way of life, by which people can create their own belief, value,
rituals, symbols etc. and share those generation to generation.

b. X= Kenya; Kenya is one of the largest country of Africa, having diverse and varied landscape,
topical beaches and fertile soil. Geographically Kenya is one of the most successful agricultural
territories in Africa. [ CITATION All14 \l 1033 ]

Geography is one element of developing a culture. Here, Geography can influence the
consumption decisions of Kenya’s people. Geographically the country is situated beside the
Indian Ocean and having varied landscape and fertile soil. For that reason the tourism industry,
telecommunication industry and the agricultural sectors are contributing to rise the GDP of the
country. [ CITATION All14 \l 1033 ]

c. Religion can clearly affect their habit, lifestyle, food habit, belief as well as the consumption
behavior. In Kenya maximum people are Christian, almost 83 percent people. And most of the
Kenyans belief into the traditional religion.[ CITATION Com \l 1033 ]

Answer to the Question no 3:

a. Cultural borrowing means, learning other culture by taking ideas and practicing. I prefer to
pursue the celebrating of Star Sunday from Christian culture. Because, in my culture wine or
alcohol consumption is not allowed but in Christian culture wine is considering as a holy thing
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b. Cultural imperatives means, essential that means if I went their then I have to follow that
culture. Now in Kenya, in the time of greeting with any elder or higher status person, I have to
grasp the right wrist with the left hand while shaking hands to exhibit the respect that is cultural
imperative [ CITATION Com \l 1033 ]

In Kenya, during introduce any new business process over their adding Kenyans value tradition
could be cultural elective. [ CITATION Com \l 1033 ]

In Kenya the Maasai and their Samburu are still facing the life style shuka. Which is reserved for
them

c. Cybercrime basically occurs through online, by hacking, or injecting virus through different
anonymous link, which can attack or damage the whole system of any organization. So on this
note I can suggest to hire some cyber specialist who can build some strong protection so that any
anonymous link or any hacker cannot easily access, the system or if anything happened, then the
cyber specialist can take some necessary steps.

Bibliography
Elaine Lemm. (2019, October 02). the Spruce eats. Retrieved December 08, 2020, from the Spruce eats :
https://www.thespruceeats.com/what-is-black-pudding-435409

Allison Johnson. (2014, January 11). Kenya: Geography, Culture and Economics. Retrieved from Borgen
Magazine : https://www.borgenmagazine.com/kenya-geography-culture-economics/#

Commisceo Global. (n.d.). Retrieved from Commisceo Global: https://www.commisceo-

global.com/resources/country-guides/kenya-guide