ARACULES

“The Unvanquished maestro”

CONSILIUM

RULES AND REGULATIONS

 Every participant is required to join the zoom call with their full names.
 Use of unparliamentarily language and vernacular is prohibited.
 Each participant will be scored on an individual basis.
 Participants are required to maintain decorum during the course of the zoom call.
 Participants are expected to procure and maintain a stable internet connection along with
a working mic and webcam for the event. We are not liable for connectivity issues from
your end.
 In case of any disputes during the auction, the decision of the organizing committee will
be final and binding.
 Non-adherence to any of the above and breach of time will lead to immediate
disqualification.
 Participants will have to mail their PPT to aracules.xmc21@gmail.com
 The subject of the mail should contain <Participant’s name> <sector> <Marketing
avenues>
 For further queries, please contact:
Rishika Gupta: +91 9674150265
Enakshi Varma: +91 9681270760

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In this round, you will act as a Marketing agency and will be allotted a sum of
Rs.1,00,00,000. This entire round is divided into 3 segments. Your primary task is to invest
smartly and be good with your words. We will also test your logic and analytical skill, that
we feel a manager should have.

Kindly note that this corpus amount will be restricted up till the end of this round. Spend
wisely.

NOTE:
 ALL BIDS WILL BE IN INCREMENTS OF 1 LAKH.
For example- if the first bid is 2,00,000, then the next bid has to be 3,00,000 else your
bid will be disqualified and you will not be able to bid any further for that particular
round.
 THE BIDS WILL ONLY BE CONSIDERED IF THE PARTICIPANTS FIRST TELL
THEIR NAME AND THEN THEIR RESPECTIVE BID AMOUNT.
For example – “Arunika 2,00,000”

FIRST SEGMENT
The first part of the round will be an auction round. You will be presented with a list of
sectors and marketing avenues. You are required to purchase one sector and 1 marketing
avenue from each category.
We have also divided the marketing ideas into 3 parts- Digital, Non-digital and quirky
marketing.
Based on this, we will be conducting the auctions in different ways which will be mentioned
on spot in the round itself.
Participants must keep in mind that if they do not buy one marketing avenue from each
category, we will present them with a residual avenue that they will have to buy at the given
price. No bargaining will be entertained.

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SECOND SEGMENT
In the second segment of the round, we will be introducing a mysterious element which
would be surprisingly challenging for the participants. Get ready to have your wits tested and
your intelligence challenged. All eyes will be on you!

THIRD SEGMENT
In the third segment, the participants will finally elaborate their detailed marketing plan and
tell us how they wish to push their sector (that they bought in the first round of auction) to its
zenith and promote it. For the elaborate marketing strategy that they make, they will be
allowed to use only the avenues which they have purchased in order to market their specific
sectors. They have to prepare individual presentations on how they will utilise the marketing
ideas to make their sectors more prosperous. Each participant will be given a preparation
time of 30 minutes and 3 minutes of presentation time. The presentation will be followed by
2 minutes of rebuttal and cross-questioning from the panel and other participants. The
participants will have to mail their respective ppt to the mail id given above.

ALL THE BEST!

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