What do you think is the secret of the Buddy’s Pizza’s success as a business enterprise?

Focus on your
answer on our topic ‘Resource Based Theory’ including the attributes of resources and capabilities to
lead to competitive advantage.

The secret of Buddy’s Pizza that causes their business enterprise to succeed is their concept of
selling the essence of the PAHIYAS FESTIVAL to their customers along with the famous dishes that can be
found in Quezon Province. From the theme of their restaurants to the food and to every little detail
inside the restaurant resembles the festival and identity of being a Quezonian or Lucbanin.

The firm’s potential key sources are its mastery of their dishes, famously their pansit lucban and
other pizza specialty like the Tuna Pizza. They also sell the ambiance of being in one of the houses
decorated in the festival having their decoration resembles an outfitted house full of the harvested
crops joined with colorful extravaganzas. The value of the said resources and to further prove it would
to see the reputation of Buddy’s as a go to place to reminiscent the pahiyas festival. Being tied to a
famous event of the province and the consistency of it being famous to the locals and tourists alike
makes the business model of Buddy’s Pizza exponential. This makes them stable and the longing of the
feeling can be achieved just by entering their restaurant and ordering the famous dishes. This kind of
business identity can only be found in Buddy’s Pizza for others fail to imitate their business model. No
other restaurant can be found in Quezon Province like the Buddy’s Pizza. The business’s name became
synonymous with the pahiyas and no other restaurant had the same kind privilege. Many festivals are
annually celebrated in Quezon Province though Pahiyas is the most notable and famous of them all.
Imitating other festivals and the upbringing of it in other restaurants would prove near impossible yet
Buddy’s Pizza did it and the business is thriving because of it.

The competitive advantage of Buddy’s Pizza is its connection with the Pahiyas festival as the
themed restaurant counterpart that is available all year round. There has been no clear rival to the
business as the alter ego of the festival. This remains true for it is famous to festival goers. There are
some restaurants present in metropolitan cities in NCR. Those restaurants are famous for their dishes
and their lavish decorations resembling a festival. They are unique yet they are praised for their effort
and is being talked about as a go to place because of their products and services offered. Here in
Quezon every citizen knows what Buddy’s Pizza is. That remains their competitive advantage, when the
word Pahiyas is spoken the restaurant counterpart would always be Buddy’s Pizza.