Selling to individual roleplay

Seller: Good morning Amar, How are you?

Buyer : Hi Kamakshi, I am doing well. Tell me about you?
Seller: I am good too, and how your business going?
Buyer: Its going great and you will be happy to known that this time we have sold out the
complete assignment of Kellogg’s within 2 weeks.
Seller - its great news sir, I am good too. Actually Amar, I am calling you today regarding a
new product that we have launched and thought it might be of your interest since we had
similar deals previously
Buyer – Okay, tell me about the product.
Seller - This time we have come with the new product in ready to eat category that is
Kellogg’s crunchy Granola with almond & cranberries with toasty and oven baked carefully
crafted for your taste buds that will love our perfectly baked clusters that are generously
loaded with the goodness of fruits and nuts. They are also considered as healthy diet
containing less fat. These cereals also help us to cover larger volume of people, our main
customers are households and people who have less time to prepare their morning diets.
Buyer: But, Kamakshi, we already have a large selection of ready-to-eat cereals for
customers to choose from; how would this product differ from them?
Seller: Sir, this product contains 21% Fruit, Nuts, and Seeds, which are both protein and fibre
sources. It's made with the benefits of five baked grains, including Wheat, Corn, Rice, Barley,
and Oats, as well as a plethora of dried fruits, and is expertly created for flavour and texture.
Customers may be enticed to try something new and interesting simply by looking at the
product's composition.
Buyer: Okay, that's great news. Do you, however, have any proof of the potential
consumers' reactions?
Seller: Yes, Sir, previous to the product's introduction, we performed a thorough survey.
According to the poll, 93 percent of customers will purchase this new cereal in addition to
their regular cereal. This product was also shown to appeal to a crucial customer group—
families with children. Furthermore, 67 percent of households who tasted our cereal in test
markets indicated it would be their favourite cereal.
Buyer: Okay, I see that this product has a few more features. But, please, explain me what
we get out of this bargain.
Seller: So, Sir, each case was originally priced at Rs. 2500 and included 12 cartons. However,
because we are just getting started with the product, we've chosen to provide an
introductory deal that will enable you earn 20% profit margin.
Buyer: Could you perhaps elaborate on the initial offer?
Seller: Yes, Sir, without a doubt. As a result, the initial deal would entitle you to the case,
which contains 12 boxes, for Rs. 1500. Each box would cost Rs. 120 for the first three days,
Rs. 140 for the following two weeks, and Rs. 250 after that. You will receive a 20% profit
margin, which is more than all of the items we presently sell. In addition, based on the
study, we anticipate a strong initial sales volume for this product.
buyer - I'm like it so far. Will you set up an event?
Seller - We'll run a three-day or two-week ad in the ABC weekly in-store publication for the
product. Aside from that, a two-and-a-half-month prime-time TV advertising blitz will assist
raise brand recognition before the product hits the shelves, resulting in increased sales, and
discounts will be provided to encourage trial purchases of the product.
Buyer: Okay, because this variation is new, I won't be placing a huge purchase. Make a 200-
case order first, and then we'll see how things go.
Seller: Sir, that would be excellent. I'll create your order and get it sent to you in three
business days. And a representative from our organisation will contact you to confirm your
order. Thank you very much, and we hope to serve you even better in the future.
Buyer: That's OK. Thank you very much.