PURPOSIVE COMMUNICATION

1. The linear communication model explains the process of one-way communication, whereby a sender transmits a
message and a receiver absorbs it.

2. Semantic is the study of meaning, signs and symbols used for communication. The word is derived from “sema”, a
Greek word meaning signs. Semantic barriers to communication are the symbolic obstacles that distorts the sent
message in some other way than intended, making the message difficult to understand.

3. Interactive communication is an exchange of ideas where both participants, whether human, machine or art form, are
active and can have an effect on one another. It is a dynamic, two-way flow of information. 4. The term 'communication' is
derived from the Latin word 'communis' which means 'common'.

4. Etymologically, communication is the process of sharing ideas and information to make those ideas common to all.
If we understand the concept etymologically, we can see that communication is process of making information common to
all. It looks simple but not so. It is a very matter with a lot of delicate issues. We, humans, think, feel and react on different
stimuli in different ways depending on time, environment, mood and attitude. So arriving at the common point is next to
impossible still training affects a great deal.

5. Symbolic interactionism is a micro-level theory that focuses on the relationships among individuals within a society.
Communication—the exchange of meaning through language and symbols—is believed to be the way in which people
make sense of their social worlds.

6. Pragmatic communication is the use of a set of sociolinguistic rules related to language within a communicative
context; that is, pragmatics is the way language is used to communicate rather than the way language is structured.

5 Perspective
Linear Perspective
Sender and Receiver – two important person in the linear perspective
Interference- is a noise
Channel-way of transmitting message from sender to receiver

Interactive Perspective- pagkaunawa, sender sent messages through

1. Speech
2. Visual
3. Signals
4. Writing
5. Behavior

Etymological perspective – there should be “common understading”

Dapat magkaunawa, pareho ng pinaguusapan

Symbolic perspective- symbols use to represent messages

1. Objects – things (flags- school)
2. Progress/Process – cookies - delicious
3. Ideas- chains weddings -love
4. Events –disco lights-bar
Christmas lights – Christmas
Pragmatic perspective – follows combinatorial context specific coherent rule

Elements of Communication
Sender -The sender is the person who is trying to communicate a message.
Sender encode by;
1. Feelings
2. Ideas
3. Thoughts
4. Emotion

Receiver - The receiver is the recipient of the message and must translate the words into thoughts, process the thoughts,
and determine how to respond to the sender.

Different kinds of messages decode by receiver

1. Physical
2. Psychological
3. Physiological
4. Mental
5. Contextual
6. Cultural
Message – receive or develop as a result depends upon their families, friends and education.
2 kinds of messages
Verbal Messages- communicate to others
1. Speech

Non-verbal Messages
1. Body Language
2. Sign Language- signals
 3. Appearance
4. Movements
5. Vocal Variation
6. Gestures
7. Letter
8. Chat/text
9. Haptics – means touch ex. Communication of people to animals
INTRAPERSONAL COMMUNICATION – can be defined as communication with one self.
1. Self-talk
2. Praying
3. Visualization
4. Memory recall

Channel -Channel is the medium used by the sender to send the message to the receiver. This may be in-person, via
telephone, e-mail, text message, written correspondence or a third-party

Common Mass Media

1. Newspapers
2. Magazines
3. Radio
4. Television
5. Internet
6. Social media
7. Digital media
8. Advertisement
9. Books
10. Photographs
11. Films
12. Sheet music
4 Others Forms of Communication Media
1. Classified ads
2. Billboards
3. Traffic sign
4. Poster
Noise- interfere for communication- Noise refers to interference that takes place during the communication process.
Physical Noise in the Body
1. Headache
2. Pain
3. Sickness
4. Illness
Mental Noise
1. Daydreaming
2. Wandering thought
3. Overthinking
4. Preconceived ideas
5. Sarcasm
Visual Noise
1. Sunlight
2. Dust
3. Lights in the car
Auditory noise
1. Videoke
2. Raining sounds
3. Thunderstorms
4. Fire alarm
5. Ambulance
6. Barking dog
Psychological Noise
1. Depressed
2. Trauma