IDEA BUILDER

Key Idea Facts

 It's all about establishing and capturing an
indefensible market sector, so obviating
 Blue Ocean Strategy the need for competition.

 Businesses create demand rather than

fight over it. 

Importance

 It is important because leading organizations will win by consistently building blue

oceans of uncontested market area ideal for expansion, rather than by combating
competitors. The strategy entails pursuing both high product differentiation and cheap
costs at the same time, thus eliminating competitors.

What Confuses Me

 Is Blue Ocean Strategy sustainable?

Definition
 A market for a product where there is no or very little competition is referred to as a
Blue Ocean Strategy.