Demand Study

1. Do you have seafood allergy?

Yes Respondents Answer

No Yes 4
No 46

The result show that 46 of the respondents said that they don’t have seafood allergy while 4 of
the respondents they have seafood allergy. This means that is a good chance that our product
will be feasible for target consumers who have been waiting for it.

2. Are you a fan of bagoong Alamang?

Respondents Answer
Yes Yes 39
No No 11

The result show that 39 respondents said that they fan of Bagoong Alamang and 11
respondents said they don’t fan of Bagoong Alamang. The result appears that Bagoong
Alamang has a good potential of being markrtable.
 3. How do you find our Mi Amigos Bagoong Alamang with Sardines?

Very
Satisfying Respondents Answer
Satisfying Very Satisfying 35
Average Satisfying 13
Average 2

The results show that 35 respondents finds Mi Amigos Bagoong Alamang as very satisfying and
13 said they are satisfying while 2 for average. Based on these finding we are optimistic that
consumers will like our product.

4. What is your price range for Mi Amigos Alamang

Respondents’ Answer
125-130
140-150 125 – 130 41
140 – 150 9

The result show that 41vof the respondents said that are willing to pay Php 125-130 while 9
respondents of the 140-150. These result provided us an indicate of how much our Mi Amigos
Bagoong Alamng product would cost.
 5. Which flavor is best for you?

Sweet and
spicy
Original
Respondents’ Answer
Sweet and Spicy 35
Original 15

The result shows that there are 35 respondents like the Sweet and spicy and 15 liked the
Original flavor. These results findings provided us an indication of how much our Mi Amigos
Bagoong Alamang will be produced.

6. Rate the following Items:

Respondents’ Answer
Category Very Satisfying Satisfying Average
Taste 31 14 5
Packaging 42 5 3
Cleanliness 40 7 3
Price 41 8 1

The results showed us how we should handle the following issues that will have an
impact on the product’s, according to the respondents.