1.

TheIncr
easedUseOfTheI
nter
netPr
esent
sALotOfPot
ent
ialForWhi
chTy
pesOfBusi
nesses?
Al
lbusi
nesses

2.
TakingABusinessOnli
neCanI nv
olveManyDif
fer
entSt
eps.WhenSt
art
ingOut
,Whi
chAct
ivi
ty
CouldBeAPartOfThisProcess?
Creat
ingabusi
nessli
sti
nginonli
nelocal
dir
ect
ori
es

3.
WhichOfTheFoll
owingIsTheEasi
estWayForVisi
tor
sToLearnAboutABusi nessWhi
leVi
sit
ing
AWebsite?
Br
owsingyourpr
oductpagesandr
evi
ewingt
heFrequent
lyAskedQuest
ionspage

4.
WhatI
sAKeyBenef i
tOfHavi
ngAnOnlinePresenceForABusi
ness?
Bei
ngvi
sibl
ewhenpeopl
esear
chforabusinessl
ikeyour
s

5.
WhichToolHel
psYouMeasur
eTheSuccessOfYourWebsi
te?
Anal
yti
cs

6.
WhichOfTheFol
lowi
ngStat
ementsIsTrueWhenI
tComesToTaki
ngABusi
nessOnl
ine?
Useanal
yti
cst
omakeinfor
meddeci
sions

7.
WhichTerm BestDescr
ibesTheBusi
nessAct
ivi
tyThatOccur
sWhenWebsi
teVi
sit
orsBuy
Pr
oductsOrServi
cesFrom YouOnli
ne?
E-
commerce
8.
WhichOfTheFol
lowi
ngSt
atement
sIsTrueWhenMar
ket
ingYourBusi
nessOnl
ine?
Soci
almedi
aisagr
eatwayt
oengageyouraudi
ence
9.
WhichOfTheFoll
owingStatement
sIsTrueWhenItComesToDev el
opi
ngAWebPresenceForA
Busi
ness?
Mobil
eappsenabl
eyourcustomerst
opurchasey
ourproduct
swi
thoutbei
ngony
ourwebsi
te

10.
WhatIsAWebSer v
er?
Acomputerconnect
edtotheI
nter
netwi
thsof
twar
ethatal
l
owsi
ttohostal
lthecomponent
sofy
our
websi
te

11.Fi
llInTheBl
ank:A_
___
___
___I
sAShor
tcutToOt
herPagesOnYourSi
teOrEl
sewher
eOnThe
Web.
Hyper
link

12.WhichOfTheFol
lowingIsSomet
hingYou’l
lPr
obabl
yWantToExcl
udeFr
om YourWebsi
te?
Alotofdeepsci
ent
if
icinfor
mati
onanddetai
ledst
ati
sti
cs

13.WhichOfTheFoll
owingIsAnExampl eOfA‘Cal
lToActi
on’OnAWebsi
te?
A‘Getdir
ect
ionst
oourstore’but
tonwhichwhencli
cked,
redi
rect
stoamapdispl
ayi
ngdi
rect
ionst
o
thest
orebasedonthecustomer’
scurr
entaddress

14.WhatShoul
dYouConsiderWhenDev
elopi
ngYourWebsi
teCont
ent
?
Whatyourcust
omer
sarelookingf
or

15.WhatIsTheFirstSt
epInCr
eat
ingAnOnl
ineBusi
nessSt
rat
egy
?
I
denti
fyi
ngbusinessgoals
16.WhatI
sThePurposeOfThe‘See,
Think,
Do, Care’
Framewor
k?
Tohel
pabusinessunder
standt
hecustomerjourneyonl
ine

17.WhyIsOpti
misi
ngCustomerTouchpoi
ntsOnl
ineBenefi
cialForBusinesses?
I
tprovi
descust
omerswit
hv al
ueeveryt
imetheycomeintocontactwithabr and,hel
pingbui
ldt
rust

18.OnceYou’v
eWor kedOutYourUni
queSel
li
ngPoint(
USP),HowWouldYouUseI
tInALong-
Ter
m
Onli
neStr
ategy?
I
ncorpor
ateitwit
hinmarket
ingmater
ial
sacr
ossal
lchannel
stohel
prai
secust
omerawar
eness

19.WhatTypeOfInfor
mat
ionCanKPI
sPr
ovi
de?
Long-
ter
m proj
ect
ions

20.WhyAr
eSearchEngi
nesAGr eatPlaceForABusinessToBeFound?
Peopl
ewhosear
chareacti
vel
ylookingforinf
ormat
ion,product
sorser
vices

21.WhatTechnol
ogyDoSear
chEngi
nesUseTo‘
Crawl
’Websi
tes?
Bots

22.Whi
chOfTheFol
lowi
ngCanHel
pASear
chEngi
neUnder
standWhatYourPageI
sAbout
?
Thet
it
let
ag

23.Fi
llI
nTheBl ank:Spendi
ngMoneyOnSear
chAdv
ert
isi
ngI
nfl
uencesHowYourWebsi
teAppear
s
I
n_ __
_____
___.
Thesearchresult
spage

24.Whi
chOfTheseIsAnImpor
tantFact
orI
nThePai
dSear
chAuct
ionSy
stem?
Howrel
evanty
ouradsare

25.Whi
chOfTheseCanGoogl
eSear
chConsol
eHel
pYouToDo?
I
thel
psy
ouunder
standwhi
chkey
wor
dspeopl
ear
esear
chi
ngf
oronGoogl
e

26.
WhichOfTheFol
lowi
ngFact
orsShoul
dYouConsi
derWhenOpt
imi
singYourWebsi
teForSear
ch
Engi
nes?
Si
tepopul
ari
ty

27.WhatShoul
dBeTheFi
rstSt
epOfASt
ruct
uredSEOPl
an?
Keywor
dresear
ch

28.WhenItComesToSear
chAds,
Whi
chOfTheFol
lowi
ngCoul
dDi
ctat
eHowAnAdWi
llPer
for
m
Agai
nstACompetit
or?
Bidval
ue

29.Fi
llI
nTheBlank:Shor
tSt
ri
ngsOfSpeci
fi
cKey
wor
dsWi
thLowSear
chVol
umeAr
eCal
led
___
_____
___.
Long-
tai
l 
keywords

30.WhichOfTheFol
lowingWoul dBeAnIdealGoalForAnSEOPl
an?
I
ncreasi
nghowmanyr el
evantpeopl
evi
sityourwebsi
te
31.WhichOfTheFoll
owingPageTi
tl
esWoul
dBeMostSui
tabl
eForAWebsi
tePageDescr
ibi
ngA
Store’
sRetur
nPoli
cy?
[
CompanyName’ s]Retur
nPol
icy

32.WhichOfTheFol l
owi
ngI
sAGoodWayToGetOt
herWebsi
tesToLi
nkToYourSi
te?
Buil
dingr
elat
ionshi
pswit
hsi
mil
arsi
tes

33.WhenExpandi
ngABusi nessInt
ernati
onal
ly,
WhichOfTheFol
lowi
ngI
sMostI
mpor
tantTo
Provi
deOnYourWebsite?
Product
sanddel
iv
erydetai
lsinthecorr
ectcur
rency

34.Sear
chEngineMar ket
ingCanAl
soBeCal
ledWhat
?
Pay-
per-
cli
ck 
adver
ti
sing

35.InAnSEM Auct
ion,
YourQual
it
yScor
eIsBasedOnWhi
chAspectOfYourAd?
Relevance

36.Fi
llI
nTheBl
ank:I
t’
sPossi
bleToDet
ermi
neHowWel
lA/
An_
___
___
___
_Wi
llPer
for
m Wi
thout
Biddi
ngOnIt
.
Keyword

37.WhatShoul
dYourSear
chAdHav
eInOr
derToPr
omot
eMor
eCl
icks?
Acallt
oacti
on

38.WhichOfTheFoll
owingI
sABenefi
tOfUsi
ngRel
evantAdsAndLandi
ngPages?
Higheradposi
ti
onsonthesear
chr
esul
tspage

39.WhenI
tComesToSearchAds,WhichDescr
ipt
ionBestDescr
ibes‘
Negat
iveKey
wor
ds’
?
Keywor
dsthatar
eexcl
udedf
rom acampaign

40.Fil
lInTheBl
ank:I
fYouUse___
_____
__Keywor
dsWhenBui
ldi
ngYourSear
chAds,
Minor
Vari
ati
ons,Li
kePlur
als,
CanSt
il
lTri
ggerTheAd.
ExactMatch

41.WhatCanConv
er si
onTracki
ngInSearchHel
pYouMeasure?
Howmanypeoplevisit
ingy
oursit
efrom asear
chadendupcomplet
ingapur
chase

42.HowCanYouImproveABusi
ness’sVi
sibi
li
tyToPeopleLocat
edNearYouGeogr
aphi
cal
ly
?
Makesur
eyourphonenumber
,addressandbusinesshour
sareeasyt
ofind

43.WhichOfTheFol
lowi
ngI
sAnExampl
eOfALocalSear
ch?
“bi
keshopnearme”

44.WhichOfTheFollowi
ngIsABenef
itOfRegist
eri
ngYourBusinessI
nOnl
i
neLocalLi
sti
ngs?
I
ncreasedl
ikel
ihoodofbei
ngdi
scover
edthroughsearchengi
nes

45.WhichThr
eePiecesOfInformati
onAreEssent
ialToI
ncl
udeFi
rstI
nYourLocalDi
rect
oryLi
sti
ng?
Busi
nessname,businessaddress,
tel
ephonenumbers

46.WhichOfTheFol
lowi
ngFact
orsHelpSearchEngi
nesDet
ermineIfYourBusi
nessI
sLocal
?
Locat
iondet
ail
sonthewebsi
te,
qual
it
ycontentandhowmobilef
riendl
ythewebsit
eis

47.WhenLooki
ngToAt
tractALocalAudi
ence,
WhyI
tIsI
mpor
tantToOpt
imi
seYourWebsi
teAnd
ContentForMobileUser
s?
Becauselocaluserst
endtouset
hei
rmobi
ledev
iceswhent
hey
’reoutoft
hehouse

48.Whi
chOfTheFollowi
ngCanHelpYouGainVi
sibi
li
tyInSearchEngi
nes?
Addi
ngrel
evantcont
entt
hathi
ghl
ight
sthel
ocati
onofy ourbusi
ness

49.WhichOfTheFoll
owi
ngCanBusi
nessesAchi
eveByUsi
ngSoci
alMedi
a?
Att
ractnewaudi
ences

50.Fil
lInTheBlank:Busi
nessesShoul
dFocusOnSoci
alMedi
aPl
atf
ormsWi
th_
___
___
.
Arelevantaudi
ence

51.Whi
chOfTheFol
lowi
ngIsAnExampl
eOfASoci
alMedi
aGoal
?
Dri
vemoret
raf
fi
ctoyourst
ore
52.WhichDet
ailsShouldYouLookToI
ncl
udeOnABusi
nessPr
ofi
lePageOnSoci
alMedi
a?
Descr
ipti
onofthebusiness
53.ARobustSoci
alMediaPlanIncl
udesWhi
chOfTheFol
lowi
ng?
A l
ong-
ter
m schedul
eident
if
yingwhentopostcont
ent

54.WhatI
sTheBestWayToPutYourSocialCont
entI
nFr
ontOfPeopl
eWhoDon’
tAl
readyFol
low
You?
Usepai
dpromot
iontor
eachnewaudiences

55.WhatCanSoci
alMediaAnal
yti
csTool
sHelpYouMeasur
eWhenAssessi
ngCampai
gnResul
ts?
Whethert
hevi
sit
orcl
ickedonapaidadoror
gani
cli
sti
ng

56.Whi
chOfTheFoll
owingI
sAPitf
allWhenUsi
ngSoci
alMediaForBusiness?
Nothav
ingt
heresour
cestor
espondtocommentsandquest
ionsi
nat i
mel ymanner

57.WhenLookingToEnsur
eYourWebsi
teI
sEasi
l
yAccessi
bleByMobi
l
eUser
s,WhatShoul
dYou
FocusOnDoingFirst
?
Opti
miseyoursit
e

58.WhatDoesResponsi
veDesi
gnMean?
Yourwebsi
tewi
lladaptt
osui
twhichev
erdev
icei
tisbei
ngv
iewedon

59.WhenItComesToOptimi
singYourWebsi
te’
sSEOForMobi
leUser
s,Whi
chOfTheFol
lowi
ngI
s
ACruci
alFactorToKeepI
nMind?
Per
for
manceandusabi
li
ty

60.WhatCanABusinessUseToSendMessagesToUser
sWhoHav
eAl
readyDownl
oadedThei
r
App?
Pushnoti
fi
cat
ions

61.WhenConsi
deri
ngHowMobil
eUser
sWi
llSear
chForYourBusi
ness,
Whi
chTy
pesOfKey
wor
ds
Shoul
dYouFocusOn?
Short
erkey
wordsandphr
ases

62.Bef
oreRunningSearchAds,YouShouldMakeSureYourSi
teI
sMobi
l
e-Fr
iendl
y.Whi
chScenar
io
BestDescr
ibesAMobi l
e-Fr
iendl
yExper
ienceForACust
omer?
Thesit
ewor ksondi
ffer
entmobi l
edevi
ces

63.Whi
chOfTheFol
lowi
ngCanBeUsedToTar
getAnAudi
enceWhenUsi
ngSomeSoci
alMedi
a
Ads?
People’
srel
ati
onshipstat
us
64.WhenMaki ngVideoContentForYourDi
spl
ayAds,
WhatI
sMostI
mpor
tantToEnsur
e?
Videosarer
elevant
,shortandincl
udeaCTA

65.WhichOfTheFol
lowi
ngI
sAnAccurat
eDefini
ti
onOfWhatAContentMarketi
ngCampai
gn
Inv
olves?
Thecreati
onandpr
omoti
onofonl
inemat
eri
alswitht
hegoalofi
ncr
easi
nginter
esti
naproductor
servi
ce

66.WhatDoesTheFol l
owi
ngDef
ini
ti
onDescr
ibe?‘
TheDi
vi
sionOfAnAudienceInt
oGroupsOfWho
TheyAr eAndWhatTheyLike,
WithAGoalOfI
denti
fyi
ngAGroupMostI
nterest
edInYour
Product/Ser
vice.
’
Audiencesegment at
ion

67.Fi
llI
nTheBlank:WhenDescr
ibi
ngThePur
poseOfCont
ent
,WhatI
sMi
ssi
ng?‘
ToEnt
ert
ain,
To
I
nspire,
To___
____AndToConv i
nce’
.
Educate

68.Whi
chOfTheFollowingBestDescr
ibesWhyApproachesToWr i
ti
ngNeedToBeAdapt
edFor
Onli
neContent?
Onli
nereader
shaveareducedatt
enti
onspan,duet
obeingfloodedwit
hinf
ormat
ion

69.WhatAre‘Highl
ighti
ngKeyDat
es’
And‘
Consi
der
ingMul
ti
pleChannel
s’BestPr
act
icesOf
?
Creat
ingacontentcalendar

70.WhichOfTheFol l
owingMetr
icsCouldHel
pYouUnder
standWhichBl
ogPostI
sResonat
ingThe
MostWi t
hYourAudience?
Sessi
ondurati
on
71.WhichOfTheFol l
owingWil
lYouNeedToSt ar
tAnEmai
lMarket
ingPr
ogr
amme?
Awayt ocol
lectpeople’
semai
laddresses

72.WhichOfTheFoll
owingIsACommonFeat ureOfEmail
Mar
ket
ingPl
atf
orms?
Afeat
ureall
owinguserstounsubscr
ibef
rom y
ouremail
s

73.Whi
chOfTheseI
sAGoodPr acti
ceToKeepInMi
ndWhenSendi
ngEmai
l
sToYourCont
act
s?
RunanA/Bt
estonyoursubj
ectl
inetodet
ermi
newhi
chonewor
ksbest

74.IfTheOpenRateOfYourEmai
lsSeemsLow,
Whi
chOfTheFol
l
owi
ngCoul
dHel
pYouFi
xThat
?
Adjustthesubj
ectl
i
neofyouremai
l

75.WhichOfTheFol
lowi
ngStatement
sIsTrueWhenItComesToRunni
ngEmai
lCampai
gnsForA
Busi
ness?
Ther
e’snoneedtousesponsor
edadswithi
nyouremail
market
ing

76.I
fYouOwnAFilm Bl
og,WhichTypeOfCust
omerCanYouExpectToReachWi
thDi
spl
ay
Adver
ti
sing?
Peopl
ewhohaven’
treadyourbl
ogbefor
ebutarei
nter
est
edi
nyoursubject

77.Fi
llI
nTheBl
ank:TheAdsOnSear
chEngi
nesAr
eUsual
lyMadeUpOf_
___
___
_.
Text

78.WhenUsingSearchEngi
neMar
ket
ing,
Wher
eCanYourAdsAppear
?
Onlyonsear
chengines

79.WhenSet
ti
ngUpDispl
ayAdvert
isi
ngCampai
gns,
WhoCanYouTar
get
?
Peopl
ewhospeakdi
ff
erentl
anguages
80.I
nWhatWayCanDisplayAdv
ert
isi
ngBeEf
fect
ive?
I
tdri
vest
raf
fi
ctoyourwebsit
e

81.WhichOfTheFollowi
ngIsAnExampl
eOfTheTy peOfDat
aThatAdv
ert
isi
ngNet
wor
ks
Automati
cal
lyCol
lectAndShareWi
thBusi
nesses?
Thecostofeachady oupubl
ish

82.Whi
chOfTheFol
lowi
ngI
sTrueWhenPurchasi
ngAdPl
acement
sOnAnAdv
ert
isi
ngNet
wor
k?
Thenet
workpr
ovi
desdat
aonthe 
cli
ck-
thr
ough-
rat
e

83.IfAPersonAddsAPr oductToAShoppi ngCartButThenLeav

esTheWebsi
te–WhichOfThe
Fol
lowingTacti
csIsMostLikelyToEncourageThatPersonToRetur
nAndPur
chaseThePr
oduct
?
Retarget
ingwi
thadispl
ayadt hathasadiscountcoupon

84.WhatIsTheFi
rstSt
epOfDi
spl
ayRet
arget
ing?
Defi
ningy
ouraudi
ence

85.WhenIncorpor
ati
ngVideosIntoADigi
tal
Str
ategy
,Whi
chOfTheFol
lowi
ngTact
icsPr
ovi
des
ValueToCustomers?
Publi
shi
nga how-t
o vi
deoontheirwebsi
te

86.WhatCanUsi
ngVideoAsPar
tOfYourOnl
inePr
esenceHel
pYouCr
eat
e?
Achannelt
oengagewit
hcust
omers

87.Fi
llI
nTheBl ank:AsASmallBusi
ness,
Creat
ingVi
deosToShowcaseYourBusi
nessOrPr
oduct
Requi
resOnly_ _
_ _
__.
Creat
ivi
ty,
planningandanybudget

88.Usi
ngVideosI
nEmai lMarketi
ngAndSoci
alMedi
aIsAnEf
fect
iveWayToDoWhat
?
Engageandgrowyouraudience

89.HowCanYouTakeAdv antageOfVi
deoForYourPr
oduct
/Ser
vicesWi
thoutAct
ual
lyMaki
ngA
Video?
Advert
iseonot
herpeopl
e’sv i
deos

90.WhenLookingAtYourVideoAnal
yti
cs,YouDiscov
erPeopl
eAreOnl
yWat
chi
ngTheFi
rstFew
SecondsOfYourVideo.WhatShoul
dYouDo?
Considerupdat
ingy
ourprevi
ewimages,vi
deoti
tl
esordescri
pti
ons

91.Fi
llI
nTheBlank:Websi
teAnal
yti
csCanTel
lYou__
___
___
___
__.
Whattimeofdayyourwebsi
teget
sthemosttr
aff
ic

92.Anal
yti
csCanGiveYouImmedi
ateVal
uabl
eInf
ormat
ionAboutWhi
chTy
peOfCust
omer
s?
Previ
ousandcur
rentcust
omers

93.I
fYourKeyBusi
nessGoalIsToGetPeopl
eToBookRoomsAtYourGuest
house,
WhatDat
aAr
e
YouMostLikel
yToBeInter
estedIn?
Howmanypeopl ev
isi
ti
ngyoursit
ebookaroom wi
thy
ou

94.MostWebAnal y
ticsToolsCanTellYouWhatI
nfor
mationAboutTheUser
?
Thei
rlocat
ion,
typeofdevicethey
’reusi
ngandpagesvi
sit
ed

95.Fi
llI
nTheBlank:I
fAnAdI
sNotPerfor
mingWel
l,
OneEf
fect
iveTact
icI
sTo_
___
___
___
___
.
Tweakthead’
scopyandanal
yset
heresul
ts
96.WhichSect
ionOfGoogl
eAnal
yti
csCanTel
lYouWhet
herVi
sit
orsHav
eFoundYourWebsi
teVi
a
Soci
alMedia?
Acqui
siti
on

97.Whi
chTypeOfDat
aRel
atesToAMet
ri
cThatCanBeRepr
esent
edWi
thANumber
?
Quant
it
ati
ve

98.WhatMakesTheDat
aCy cl
eUsef
ul?
I
thelpsyoumakethemostoft
hedatacol
lect
edf
rom mar
ket
ingact
ivi
ti
es

99.Fi
llI
nTheBl
ank:Act
ionabl
eInsi
ght
sCanBeDescr
ibedAsExpl
aini
ngThe_
___
__OfAnOnl
ine
Marketi
ngCampai
gn.
‘
Why ’

100.WhichOfTheFoll
owi
ngIsABenefitOfUsi
ngSpr
eadsheets?
Vastquanti
ti
esofdat
acanbest
ored,sort
edandanal
ysedquickl
y

101.IfYouNeededToShowcaseWhichPar
tsOfAWebsi
teAr
eBei
ngCl
ickedOnTheMost
,Whi
ch
Presentat
ionTy
peShoul
dYouConsider?
Heatmap

102.WhatWoul
dBeBenef
ici
alToI
ncl
udeOnAPr
oductDescr
ipt
ionPage?
Revi
ewsofthepr
oduct

103.Whi
chOfTheFollowi
ngI
sAnAdv
ant
ageOfE-
Commer
ce?
Lowoper
ati
onalcost
s

104.ToAnOwnerOrAdmini
strat
or,
WhatIsAFunctionalBenef
itOfHav
ingAnOnl
ineSt
ore?
I
tprovi
desabackendsy
stem wit
hordermanagement

105.WhatIsTheNameOfThePr ocessThatDescri
besWhatHappensWhenACust
omerIsTaken
ToASeparateSit
eToCompl et
eATr ansact
ionBef
oreBei
ngSentBackToTheOr
igi
nalSi
teAgai
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