ANK GANIT

VRIDDHI- ANNUAL BUSINESS CONCLAVE of IIM Visakhapatnam

There has been an exponential rise in smartphones in the last decade. The growth is due to the
lowering down of data prices in developing countries such as India coupled with plummeted prices of
these devices. With such a humungous rise, there has been a considerable increase in application
development for mobile devices. The apps are available in diverse genres with an intent to simplify
people's life.

In the present VUCA world, there are disruptions ongoing in every sphere.

Though it is hard to predict what will happen and very little room to avoid unforeseen circumstances,
few measures can come to our rescue. Analytics is one such weapon where we can get the best out
of hand.

You are digital consultant of your company, your business is going digital and it was suggested to
launch an app for the same. After doing extensive market research you are provided with the dataset
of applications. Attached is the dataset of around 10000 apps in the market with certain fields. The
description of the fields are as follows:

Field Name Description

Application Name of the Application
Ratings The average ratings given to the app on a scale of 5
Reviews The number of Reviews given
File_Size The disk size of the application
Downloads The number of downloads of the application
Category Whether the app is free or paid to download
Purchase_Price The price of the app if paid
Content_Ratings The rating of the app for its type of users
Genres The category it intends to belong
Latest Updates The last updated date of the app
App_Version The latest available version of the app
Android_Supported Application supported by the android system version

Deliverables:

1.Draw the insights about what are the parameters you think an application to become hit in the
markets. You may assign different weights for the parameters taken.

2.What are the top 100 apps in taking consideration of all the apps. Justify with Visualisations.
3.What are the bottom 100 apps you would rank after taking various parameters, their reasons of
failure with visualisations.

Factors considered for evaluation.

The greater number of parameters taken with justification.

Effective visualising techniques used.

The number of quality insights drawn from the data.

Rules & Guidelines:

• Naming Convention – TeamName_CollegeName (e.g. ABC_IIMVisakhapatnam)

• Provide your visualized solution/ justification in a detailed PPT (maximum 8 slides including Team
introduction and Thank You)
• Upload your solution in PPT/ PDF format on D2C.
• Submission Deadline: 23 Jan'22 11:59 PM IST
• Only team leader/registered participants will be able to make the submissions.
• In the case of file submissions, please ensure that the file size is less than 20 MB.
• You can change your submissions by clicking on Submission and then Change Submission, any time
before the submission deadline.
• Please make your submissions well before the submission deadline to avoid any last minute
hassles.
• All decisions regarding eligibility and final judgment shall rest with the ANK GANIT team.

In case any queries contact: itclub@iimv.ac.in

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