ENTM 220 Entrepreneurship and Business Planning

Delivery Plan Fully online, a mixture of synchronous and asynchronous content

The course is based around breaking sections (of 20 students) into groups of 4, they develop a business idea, which
concludes with a pitch at the IPark at the end of the term. With the exception of Weeks 1 and 9, the weekly delivery
plan is as follows:
a) Students go through 30min-1 hour (aprox) of asynchronous content per week (developed at OSB)
b) Student groups meet with the section leader (from OSB) weekly (online), 30minutes per group (aprox)
c) On occasion, the section leader meeting is replaced by a mentorship session from an IPark mentor

Week Content Delivery Assessments

1 OSB: Introduction to Entrepreneurship Asynchronous slides

2 Ideation and Design Thinking Workshop Asynchronous slides + 5% - Elevator Pitch Idea
Online Group Meeting (Section Leader) (Individual)
3 Business Model and Lean Canvas Asynchronous slides +
Online Group Meeting (Section Leader)
4 Problem & Customer Segmentation Asynchronous slides + 5% - Lean Canvas (Group)
Online Group Meeting (Section Leader)
5 Solution and Unique Value Proposition Validation Asynchronous slides +
Online Group Meeting (Section Leader)
6 Market Sizing and Product Development Asynchronous slides + 5% - Interviews (Group)
Online Group Meeting (Section Leader)
7 Channel and Key Partners Asynchronous slides +
Online Group Meeting (Section Leader)
8 Business Planning: Revenue Stream and Cost Asynchronous slides + 5% - Elevator Pitch Final (Group)
Online Group Meeting (Section Leader)
9 Mid-Term Exam No classes/content 40% - Mid Term Exam
Mid-term will be done online (Individual)
10 Pitching & Storytelling Online Group Meeting (Section Leader)
IPark (P&S training) Online Workshop (IPark Mentor)
11 Mentorship Online Group Meeting (Section Leader)
IPark (Idea mentorship) Online Workshop (IPark Mentor)
12 Legal and Culture Asynchronous slides +
Online Group Meeting (Section Leader)
13 Funding and Growth (Financial Planning) Asynchronous slides +
Online Group Meeting (Section Leader)
14 Pitching Rehearsal Online Group Meeting (Section Leader) 40% - Presentation 20% + Full
IPark (Final rehersal) Online Workshop (IPark Mentor) Report 20% (Group)
15 IPark: Presentation / Pitch Video Presentation
Assessments

Class Activities (Elevator Pitch Idea 5%, Lean Canvas 5%, Interviews 5%, 20%
Elevator Pitch Final 5%)
Mid Term Exam 40%
Group Project (Presentation 20%, Report 20%) 40%
Total 100%

Assessment 1 (Week 2): Elevator Pitch Idea (5%)

Due Date: End of Week
Individual Activity

Every student submits an elevator pitch for a business idea; this is an individual activity. Each submission serves as
a source of ideas for each group, to which, later in the course the groups must select and enhance one of the original
ideas. An example is below:

Did you know that [CUSTOMER CATEGORY] experience [MASSIVE PAIN]? This is a [MARKET SIZE] billion dollar
opportunity in the Middle East alone. [PRODUCT NAME] is a [PRODUCT CATEGORY] that [VALUE
PROPOSITION]. Unlike other alternatives we, [KEY DIFFERENTIATOR]. The team includes [CREDIBLE TEAM
BIOS] and we make money by [BUSINESS MODEL]. In essence, we are the [WELL-KNOWN ANALOGY] for
[ANALOGY PRODUCT CATEGORY] and our vision is to [HOW WILL THE WORLD BE DIFFERENT? WHY DO
YOU CARE?]. We have already [EXECUTED MILESTONES] and we would like to integrate the AUB I-Park to
[REASON].

Rubric for Elevator Pitch 5 points total

Competitive rational Poor 0 Logical 1 Convincing 2

Background research None 0 Too generic 1 Researched 2
Presentation Poor 0 Well done 1

Assessment 2 (Week 4): Lean Canvas (5%)

Due Date: End of Week
Group Activity

From the previous elevator pitches, the group chooses 1 idea which they will stick with for the rest of the term. From
this idea, complete a Lean Canvas. This is to be submitted by 1 member of the group. (Example given in class)
 Rubric for lean Canvas 5 points total

Comprehensive coverage No 0 Limited 1 Comprehensive 2

Convincing rational No 0 Limited 1 Convincing 2
Presentation No 0 Well done 1

Assessment 3 (Week 6): VP Canvas & Interviews (5%)

Due Date: End of Week
Group Activity

The task is to conduct a number of qualitative interviews to gain feedback on your VP canvas, and adjust the canvas
to better position your Customer Assumptions and Value Proposition.

Do at least 5 interviews, 15mins – 20mins long, and present a document with the following:

Page 1 – Title page

Page 2/3 – VP canvas (Version 1 and Version 2)
Page 4 – Questionnaire used and demographics of those interviewed
Page 5 and 5 – Analysis of results (Summary and Conclusions)

Rubric for Interviews 10 points total

VP Canvas Poor 0 Limited 1 Minor gaps 2 Comprehensive & 3

logical
Interview approach (survey Poor 0 Limited 1 Minor gaps 2 Comprehensive & 3
and interviewee selection) logical
Analysis (summary and Poor 0 Limited 1 Minor gaps 2 Comprehensive & 3
conclusions) logical
Presentation Poor 0 Well done 1

Assessment 4 (Week 8): Final Elevator Pitch (5%)

Due Date: End of Week
Group Activity

The group submits a final elevator pitch for their group idea. This follows the same style as the previous elevator
pitch e.g.

Did you know that [CUSTOMER CATEGORY] experience [MASSIVE PAIN]? This is a [MARKET SIZE] billion dollar
opportunity in the Middle East alone. [PRODUCT NAME] is a [PRODUCT CATEGORY] that [VALUE
PROPOSITION]. Unlike other alternatives we, [KEY DIFFERENTIATOR]. The team includes [CREDIBLE TEAM
BIOS] and we make money by [BUSINESS MODEL]. In essence, we are the [WELL-KNOWN ANALOGY] for
[ANALOGY PRODUCT CATEGORY] and our vision is to [HOW WILL THE WORLD BE DIFFERENT? WHY DO
YOU CARE?]. We have already [EXECUTED MILESTONES] and we would like to integrate the AUB I-Park to
[REASON].

Rubric for Elevator Pitch 5 points total

 Competitive rational Poor 0 Logical 1 Convincing 2
Background research None 0 Too generic 1 Researched 2
Presentation Poor 0 Well done 1

Assessment 5 (Week 9): Mid Term (40%)

Due Date: Week 9
Individual

Exam will be done online, date and time to follow.

Assessment 6 (Week 14/15): Final Presentation (20%) and Final Report (20%)
Due Date: Week 14/15
Group Activity

The presentation, and final report are marked separately. The final report (details below) are due before the
presentation, at a date set by your section leader. The final presentation will be done online (via video call), with 3
judges from the IPark.

1. Report

The Final Report is a 10 page mini-business plan that elaborates on the work completed by the team during the
semester. Teams will start preparing their report as soon as the idea is identified and will continue improving it as
new concepts are introduced in class.

Final Report 20% weight

Final Report
Executive Summary: Not clear 0 Minor issues 3 Clear 5
Problem/Solution clearly
identified and internal and
external factors summarized
leading to a clearly defined
investment opportunity.
Internal Analysis: Defines a Not clear 0 Major issues 1 Minor issues 3 Clearly 5
clear value proposition and Defined
applies concept of Design
Thinking to empathize with
target. Clearly defines market
and quantifies size.
External Forces: Assesses the Not clear 0 Major 1 Some 3 Sound 5
factors impacting the business concerns concerns analysis
and defines a clear route to
market and a sustainable
 revenue model.
Action Plan: Defines Unclear 0 Unclear 1 Practical plan 3 Practical plan 5
hypotheses and utilizes Hypotheses experiments with minor with important
internal and external findings and findings testing findings
and interviews to run
experiments to validate and
test assumptions.
Financials: Presents a logical No 0 Unclear 1 Clear 3 Clear 5
framework for short term assumptions assumptions assumptions
needs and provides a long and unclear and clear and clear
term financial scenario that structure structure structure and
varies based on assumptions. strong
analysis

2. Presentation

The pitch will run for a maximum of 5 minutes accompanied by a slideshow (with a 10 slide maximum, see the guide
at the following link). Following the 5 minute presentation, there will be 15 minutes of Q&A from the judges
concerning the details of the presentation.
The presentation will be graded on the following items.

Final Presentation 20% weight

Final Report
Innovation: how would you Not 0 Limited 1 Somewhat 3 Highly 5
rate the level of innovation of innovative innovative innovative
the idea/business model?
Problem & Solution Not clear 0 Major issues 1 Minor issues 3 Clear 5
identification: clear
identification and solution?
Economic Viability: is the No 0 Major 1 Some 3 Financially 5
business model economically concerns concerns viable
viable?
Go-to Market Strategy: uses a No 0 Limited 1 Some issues 3 Practical and 5
practical and creative creative
approach?
Team: does the founding team No 0 Major gaps 1 Some gaps 3 All 5
have the core competencies competencies
required to make the business & weaknesses
a success? Are they tackling covered
any weaknesses?
Scalability: Did the team build No 0 Limited 1 Some issues 3 Clearly 5
a scalable model? Market scalable
size?
Overall presentation: How Poor 1 Major issues 5 Well done, 7 Excellent 1
would you rate the overall with minor 0
presentation (Opening, overall weaknesses
attractiveness of the pitch
deck, body language, Q&A)