SCHOOL OR TEACHER EDUCATION AND LIBERAL ARTS

General Luna Road, Baguio City Philippines 2600

Telefax No.: (074) 442-3071 Website: www.ubaguio.edu E-mail Address: ub@ubaguio.edu

NAME: (LAST NAME, FIRST NAME) DUE DATE:

Ramirez, Eliezer T October 9, 2021 (Saturday)
SCHEDULE/SECTION: INSTRUCTOR:
KBE-1 Shirley Baterina-Landingin, PhD

RDHCOM1
Asynchronous Task 3 Midterms

UNDERSTANDING THE MESSAGE AND AUDIENCES

Instructions:
Based on the lessons taken up on effective risk and disaster communication, create a digital
concept map that focuses on the principles governing the elements of message and the
audience/s. Please be guided by the following:
1. Be original-create your own;
2. It is advised that you check the site on concept mapping in the given link:
https://ctl.byu.edu/tip/concept-mapping
3. Save in pdf before submission.

*Submit on time to avoid deductions. Always check your submitted tasks to avoid turning in
unsupported formats or empty worksheets. Thank you. :-)

“Pleasure in the job puts perfection in the work.”

-- Aristotle
 SCHOOL OR TEACHER EDUCATION AND LIBERAL ARTS
General Luna Road, Baguio City Philippines 2600
Telefax No.: (074) 442-3071
MESSAGE
Speed of
communication
Factual content of the
message
Trust and credibility of
the message
Choosing the Right
Spokesperson is Important
Spokespersons allow the public
to put a face to the act of
responding to, investigating,
and resolving a crisis. How a
spokesperson handles public
and media inquiries, in addition to
what he or she says, helps
establish credibility for an
organization. It also contributes
to the public’s transition from the
crisis stage to resolution and
recovery stages.
Website: www.ubaguio.edu E-mail Address: ub@ubaguio.edu
Effective risk and disaster
communication
People tend to compare future AUDIENCE
messages to the first message
they received. For example, if
you issue an evacuation
message and then retract it, the -Able to respond on time and
second message will be give responses quickly.
assessed based on the first one.
The public will be listening for
factually correct information,
and some people will expect -Able to trust you as a
to hear specific communicator in times of needs.
recommendations for action.
One of the most important -Able to build connection with
factors in effective the communicator.
communication is
credibility.
The Media’s Role in a Crisis,
Disaster, or Emergency
-Telling the public something is
happening and that they need to
pay attention to receive additional
information Directing the public to
sources of additional information
It is important to understand that they can use to protect themselves
reporters will not allow you to simply
from a potential risk
feed them headlines without asking
questions. They will decide what to tell
their viewers or listeners about what is
occurring.