Specific Mechanics and Scoring Sheets

for Individual and Group Categories

Mobile Journalism
Content Quality • Exhibits an overall package that has
(45%) newsworthy issue and a local angle that
includes clips from actual interviews with at
least one subject.
• Starts with clear, concise summary lead with
short sentences and paragraphs, and where
appropriate, bulleted lists and/or subheads that
“chunk’’ the text into scannable, digestible bites.
• Contains accurate information: no factual,
conceptual and grammatical errors.
• Showcases original works of students.
• Applies the principles of journalism
Clarity of • Highlights originality /uniqueness.
Presentation • Uses relevant video or audio, pictures and
(20%) graphics that are clear, properly edited,
captioned and credited.
• Contains visual impact that is appropriate to
the topic or theme
• Exhibits clear focus and coherent organization
of script.
Technical • The story must be produced with a smartphone
(Production Method) or tablet.
Photos
(15%)
• Adds visual interest to the overall story.
• Contains clear, well-composed, well-focused and
well-framed.
• Uses natural lighting and the rule of thirds.
• Adds unique value to the story by showing
details not in the text or video.
• Camera shots are creative and includes field
shots and cover footage designed to tell the
story.
Audio/Videos
• Adds a distinctive and unique contribution to
the user’s understanding of the story.
• Contains distinctive sound bites and a variety of
shots (B-roll) that are wide, medium and tight.
• Follows the essential SAVE elements of good
video (sound, action, voice and emotion) and
exhibits good technical quality (audio,
sequencing, steadiness and lighting).
Ethics (20%) • Observes standards of journalism in terms of
fairness, relevance, accuracy and balance.
• Does not have potentially libelous or obscene
content, plagiarism and copyright violations.

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 NEWS WRITING
Technical – 40% • Arranges details of the event in decreasing
importance
• Shows the news writer's ability to organize
information
• Cites sources of facts to add credibility to the
arguments raised
• Uses a lead that is clear and focused on the
most important detail
• Avoids the use of words with controversial
elements or double-meaning
• Avoids personal slants
• Has clear and unbiased headline
• Uses short and simple words
• Conforms with the principles of unity and
coherence
• Observes the rules of grammar and syntax
• Uses transitions properly
Content (50%) • Uses appropriate lead type to get the readers'
attention
• Presents to the readers the most important
detail of the event
• Follows logical presentation of the event and
emphasizes the most important or relevant fact
(s)
• Reflects clarity of the message and can
influence public opinion
• Follows the correct news writing format/ style
Ethics (10%) • Observes ethical and professional standards for
journalism (fairness, relevance, accuracy,
originality)
• Cites sources and observes copyright laws.
FEATURE WRITING
Technical – 30% • Arranges details of the event in decreasing
importance
• Shows the news writer's ability to organize
information
• Cites sources of facts to add credibility to the
arguments raised
• Uses a lead that is clear and focused on the
most important detail
• Avoids the use of words with controversial
elements or double-meaning
• Avoids personal slants
• Has clear and unbiased headline
• Uses short and simple words
• Conforms with the principles of unity and
coherence
• Observes the rules of grammar and syntax
• Uses transitions properly
Content – 60% • Uses appropriate lead type to get the readers'
attention

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 • Presents to the readers the most important
detail of the event
• Follows logical presentation of the event and
emphasizes the most important or relevant
fact(s)
• Reflects clarity of the message and can
influence public opinion
• Follows the correct news writing format/ style
Ethics – 10% • Observes ethical and professional standards for
journalism (fairness, relevance, accuracy,
originality)
• Cites sources and observes copyright laws.
PHOTOJOURNALISM
Technical Quality • Exposure value and quality of image (free from
(30%) digital noise)
• Presents images with acceptable sharpness
Communicative • Shows clear and specific idea(s) or angle
Quality (50%) connected to the theme or topic
• Uses creative photography techniques to
highlight the visual story
• Uses interviews, statistics, references and
research
News Caption (10%) • Write a two-sentence news caption per photo
(following the SWh and lH questions)
• Cites sources and observes copyright laws
Ethics (10%) • Observes ethical and professional standards for
journalism (fairness and accuracy)
• Respectful of subject's right to privacy (e.g.
nudity, no permission to be the subject)
• Follows strict standards of no manipulation and
alteration of reality
SPORTS WRITING
Technical (30%) • Observes the rules of grammar and syntax
• Utilizes transitions properly
• Conforms with the principles of organization
and progression of ideas
• Exhibits creative presentation of facts in the
story
• Uses a catchy title for the article
• Sustains interest of the readers
• Utilizes the appropriate feature type to
emphasize the impact/ relevance of the topic.
Content (60%) • Cites facts like historical references, statistics,
relevant names/facts to bolster credibility of
statements and/or narratives
• Utilizes factual information from interviews,
documents review, data analyses and other
reliable sources
• Presents a new angle or information about the
topic that are timely and interesting to read
• Stirs the imagination of the reader

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 • Balances presentation of thoughts and ideas
from the obtained data with those of the
writers' perceptions
Ethics (10%) • Observes ethical and professional standards for
journalism (fairness, relevance, accuracy,
originality)
• Cites sources and observes copyright laws.
EDITORIAL/COLUMN WRITING
Technical • Uses lead paragraph to introduce or build up a
(40%) clear argument in the issue
• The tone, style and approach in approach in
analyzing the issue are evident
• Uses a language that is understood by the
target audience
• Cite sources of facts to add credibility to the
arguments raised
• Uses a strong, appropriate and catchy title
• Shows logical reasoning
• Observes the rules of grammar and syntax
• Utilizes transition properly
Content (50%) • Presents and explains a solid and clear stand
• Presents the different angles and examine both
reconcilable and irreconcilable differences
regarding their stand
• Utilizes factual information from interviews,
documents review, data analyses and other
reliable sources
• Displays evidence of the writers' knowledge and
understanding of issues/problems
• Reflects clarity of the message and can
influence public opinion
• Arguments presented in the body logically
support the writer's stand
• Clarifies certain points of fact or argument that
may be confusing or complicated
Ethics (10%) • Observes ethical and professional standards for
journalism (fairness, relevance, accuracy,
originality)
• Cites sources and observes copyright laws.
INFOMERCIAL
Content Quality • Utilizes facts from interviews, document review,
(45%) data and statistical analysis, and other reliable
sources.
• Presents facts and figures that were subjected
to heavy scrutiny to assure its accuracy.
• Presents information in a precise and
comprehensible manner fit for the intended
target audience.
• Provides a clear, unambiguous stand regarding
the topic or issue at hand.
• Presents a clear message that compels the
audience to take actionable steps.

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 • The entry must clearly relate to the theme and
demonstrate why the topic is significant in the
community
• Shows wide research
• Showcases original works of students.
• Applies the principles of journalism
• Has clear and unbiased headlines/titles
• Observes the rules of grammar and syntax
Clarity of • Highlights originality /uniqueness
Presentation (20%) • Uses relevant video or audio, pictures and
graphics that are clear, properly edited,
captioned and credited.
• Entry’s visual impact is appropriate to topic or
theme
• Exhibits clear focus and coherent organization
of script.
Technical • Makes use of multimedia elements such as
(Production Method) video, clear audio, animation, well-paced
graphics and photos.
(15%)
• Multimedia elements (music, clips, etc.) used in
the output must not be copyrighted or is subject
to fair use policy under Creative Commons
license.
• Multimedia elements (music, clips, etc.) must
not contain any vulgar or explicit content.
• All equipment is student run.
• Video output must be between 30-seconds to 1
minute long.
• Video output must be in .mp4/.mpeg/.avi/.mkv
format
Ethics (20%) • Observes standards of journalism in terms of
fairness, relevance, accuracy and balance
• Has no potentially libelous or obscene content,
plagiarism and copyright violations
• Acknowledgements and brief credits included at
the end of the infomercial
DOCUMENTARY FILM
Content Quality • The documentary should be scientifically and/or
(45%) historically accurate.
• Utilizes facts from interviews, document review,
data analysis and other reliable sources
• Shows a variety of stories that fit the section
where they are place
• It should not simply recount facts but interpret
and analyze them; that is, the entry should
have a strong thesis or argument.
• The entry must clearly relate to the theme and
demonstrate why the topic is significant in the
community
• Shows relevance of content to the community.
• Shows wide research
• Showcases original works of students.
• Applies the principles of journalism
• Has clear and unbiased headlines/titles

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 • Observes the rules of grammar and syntax
Clarity of • Highlights originality / uniqueness
Presentation (20%) • Uses relevant video or audio, pictures and
graphics that are clear, properly edited,
captioned and credited.
• Entry’s visual impact is appropriate to topic or
theme
• Exhibits clear focus and coherent organization
of script
Technical • Makes use of multimedia elements such as
(Production Method) video, clear audio, animation, well-paced
graphics and photos.
(15%)
• All equipment is student run
Ethics (20%) • Observes standards of journalism in terms of
fairness, relevance, accuracy and balance
• Has no potentially libelous or obscene content,
plagiarism and copyright violations
• Acknowledgements and brief credits included at
the end of the documentary
EDITORIAL CARTOONING
Technical (30%) • Makes use of a minimum number of labels
• Shows logical use of various sizes, dimensions
and proportions of images
• Displays attractive use of shading and other
techniques
• Combines the proper amount of statistics to
create a clear visual narrative of the action
• Utilizes witty, original and creative
representation of ideas/ concepts on the issue
given
Content (60%) • Presents clear, specific and a recognizable
point-of-view or opinion on the given issue or
topic
• Raises relevant, timely issues and concerns
about the topic
• Is in good taste and free from libelous, indecent
and abstract ideas
• Arouses interest and analytical thinking
among its readers
• Constructively criticizes and influences readers'
opinion
Technical (10%) • Observes ethical and professional standards for
journalism (fairness, relevance, accuracy,
originality)
• Observes copyright laws
ONLINE PUBLISHING
Content (40%) • Exhibits appropriate balance of news, editorial,
features, sports, and other appropriate and
interesting content Utilizes facts from
interviews, document review, data analysis and
other reliable sources
• Shows a variety of stories that fit the section
where they are placed

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 • Cites historical references, statistics, relevant
names/ facts to bolster credibility of statements,
assertions, arguments and/or narratives
• Provides balance of light and serious topics
Shows relevance of articles to students
• Showcases original works of students.
• Properly cites information and attributes these
facts from the source of information
• Applies the principles of journalism
• Has clear and unbiased headlines/ titles
• Observes the rules of grammar and syntax
Layout (20%) • Arranges stories in decreasing importance.
• Highlights originality/ uniqueness
• Uses relevant video or audio, pictures and graphics
that are clear,
properly edited, captioned and credited
• Exhibits clear focus and coherent organization of
articles
Technical (20%) • Makes use of multimedia elements such as
video, audio, animation, graphics and photos
• Is readable, mobile-responsive and engaging via
social media
• Contains the paper's masthead, editorial profile,
and the following sections: News, Editorial,
Features, and Sports
• Articles include hyperlinks to cited references,
data and other content or websites
Ethics (20%) • Observes standards of journalism in terms of
fairness, relevance, accuracy and balance
• Has no potentially libelous or obscene content,
plagiarism and copyright violations
RESEARCH IN CAMPUS JOURNALISM
Content (60%)
I. Introduction • Provides the readers with the background
(10%) information.
• Establishes context by providing brief and
balanced review of the
• pertinent published literature that is available
on the subject.
• The gap of knowledge of the study is clearly and
specifically stated
• to convince the readers of the need to conduct
such study
• The aims/ purposes or objectives were
thoroughly presented.
II. Literature • Cited literature and studies are adequate and
and Previous relevant to the research problem.
• Synthesis of the reviewed literature and studies
Work (20%)
is well-organized, concise (not too long nor too
short) and is based on the researchers’ logical
analysis of the cited materials.
• Provides an extensive review of literature
before it determined the research gap.

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 • The sources of the cited literatures and studies
are appropriately acknowledged and or credited.
• Related literature and studies are recent (ten
years ago to present year of the study).
III. Impact of • Demonstrates the potential value of solution to
Proposed the research problem in advancing knowledge
in campus journalism.
Research
(10%)
IV. Solution Plan • Provides a sound plan for applying state of the
(10%) field research methods/tools to solving the
defined problem.
• Shows a good understanding of how to use
methods/tools effectively
• Provides well-written, detailed, description of
methods (participants, locale, instrument etc.)
that are highly appropriate and linked to the
purpose and research questions.
V. Writing • The write-up was presented with clarity,
Mechanism conciseness, and correctness.
• The write-up was free from grammatical errors
(5%)
• The write-up was free from mechanical errors.
VI. Format, Citation • The cited materials were relevant and up-to-
and References (5%) date.
• Follows the conventions of the APA 7th edition.
B. Research
Presentation (40%)
VII. Delivery (10%) • The concept of collaboration is evident.
• The information is in logical, interesting
sequence which audience can follow.
• Uses an engaging beginning and/or thoughtful
ending
• Moves smoothly from one idea to the next
• all of the time.
• Effectively uses eye contact. Speaks clearly,
effectively and confidently using suitable
volume and pace.
• Selects rich and varied words for context and
uses correct grammar.
VIII. Mastery of the • Provides evidence of extensive and valid
Proposed Study research with multiple and varied sources.
(10%)
IX. Ability to defend • Demonstrates extensive knowledge of the topic
ideas (10%) by responding confidently, precisely and
appropriately to all questions and feedback.
X. Receptiveness
towards suggestions
given (10%)
RADIO SCRIPTWRITING AND BROADCASTING
1. Anchor
Voice quality 40% • Is very clear and easy to understand even when
speaking quickly

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 • Paces his/her voice well to fit the storyline and
helps the audience understand the issue
• Shows expressions of interest, enthusiasm, and
confidence
Voice Recognition • Has clear and well-modulated voice
30% • Presents appropriate pace and volume
• Is consistently audible throughout the
presentation
• Can easily be heard in all arts of the room
Enunciation 30% • Pronounces / articulates words in a distinct
manner
• Talks in accent that is socially acceptable
• Utilizes various voice inflections/ changes to
enhance meaning of the lines
• Stretches a word to a desired length to
emphasize or give the appropriate meaning
2. News Presenter
Voice quality 40% • Is very clear, easy to understand even when
speaking quickly
• Paces his/her voice well to fit the storyline and
help the audience understand the issue
• Shows expressions of interest, enthusiasm, and
confidence
Voice Recognition — • Has clear and well-modulated voice
30% • Presents appropriate pace and volume
• Is consistently audible throughout the
presentation
• Can easily be heard in all arts of the room
Enunciation — 30% • Pronounces / articulates words in a distinct
manner
• Talks in accent that is socially acceptable
• Utilizes various voice inflections/ changes to
enhance meaning of the lines
• Stretches a word to a desired length to
emphasize or give the appropriate meaning
3. Infomercial
Content — 40% • Shows brief and clear advocacy/ idea description
• Is logically organized
• Shows smooth and appropriate transitions
Creativity — 30% • Exhibits uniqueness and originality
• 1mplements technologies appropriately
Persuasion / 1mpact • Engages audience
— 30% • Shows appropriate audience appeal
• Kee s audience focused all throughout the
broadcast
4. Technical
Application
Juxtaposition — 40% • Shows a smooth transition from one topic/ news
event to another
• Establishes clear relationship between one
audio effect to the news or information that
follows
Fidelity -30% • Produces good audio quality

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 • Produces authentic sound and effects
• Has less static and no interference
Timing and • Has clear audible time signals
Precision — 30%
5. Script
Content — 40% • Covers topic with necessary details & examples
• Is accurate and has no factual errors
• Is well-organized
• Uses academically and socially acceptable
language
Clarity of • Is easy to read and understand
Instructions — 40% • Can easily be followed by another person or
team
• Reflects effective planning and organizing
Script Organization • All elements are labeled and clearly written
— 20% • Clearly indicates names of team members and
their tasks assignments
RADIO
PRODUCTION
Overall
A. Delivery — 25%
✓ Anchor (15%)
✓ News Presenter 10%
B. Technical ✓ Timing and Precision
Application — 25%
C. Script – 25%
D. Infomercial — 20%
E. Adherence to time
allotment — 5%
CAMPUS JOURNALISM VLOG
A. Content Quality – • 1.The project has a clear focus related to the
40% chosen topic and one or more of the following
elements; reflects broad research and
application of critical thinking skills; shows
notable insight or understanding of the topic.
• Strong message. Covers the topic completely
and in-depth. Includes complete information.
• Observes standards of journalism in terms of
fairness, relevance, accuracy and balance.
• Has no potentially libelous or obscene content,
plagiarism and copyright violations.
• Is accurate; factual, conceptual
• Showcases original works of students.
• Applies the principles of journalism
B. Storyboard – 25% • Demonstrates detailed planning on the video
shot sequence, scene descriptions, audio and
effects notes, and dialog for every scene.
• Makes use of pertinent video or audio, photos,
and graphics that are clear, well-edited,
captioned, and appropriately acknowledged.

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 • The visual effect of the entry is suited to the
topic or theme.
• Demonstrates a clear emphasis and a logical
structuring of the script.
• Emphasizes originality/uniqueness.
C. Digital
Enhancements or
Effects – 25%
Photos • Adds visual interest to the overall story.
• Is clear, well-composed, well-focused and well-
framed.
• Uses natural lighting and the rule of thirds.
• Adds unique value to the story by showing
details not in the text or video.
• Consists creative camera shots and includes
field shots and cover footage designed to tell the
story.
Audio/Videos • Digital enhancements are planned and
purposeful, adding impact to the story line or
focus.
• Adds a unique contribution to the user's
comprehension of the tale.
• Contains distinctive sound bites and a variety of
shots (B-roll) that are wide, medium and tight.
• Follows the essential SAVE elements of good
video (sound, action, voice and emotion) and
exhibits good technical quality (audio,
sequencing, steadiness and lighting).
D. Accuracy of • The student communicated well using correct
language vocabulary and grammar.
• Give the viewer the ability to interact with the
use/Communication-
video content itself through a variety of tools.
10% • Talk to their viewers as if they are part of the
event, review or report, and take the audience
on surprising journeys

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