babulalbasheer@gmail.

com +971 50 61 99 247 January 19, 1983

Employment Visa Married UAE Driving License (since 2011)

BABULAL BASHEER
A competent professional with sales and marketing background. I have proven track record of over
12 years’ experience within multinational FMCG industry. I am a result oriented and focussed towards the
organizational goals. Always optimistic about the market and working towards high end results. Hiring me
means hiring success. Worked under a leadership as well as handled team of dedicated members, acted
as a committed and obedient team player as well as a successful team leader.

STRENGTHS EDUCATION CERTIFICATIONS

Key Account Management 2007 MBA IN MARKETING & 2020 BUSINESS BRANDING
î
FINANCE (DUAL-REGULAR) (Online Certification)
Department. Of Commerce and
î Time management & Plan Management Studies, Calicut 2004 CERTIFIED IN ISLAMIC
executions University, India STUDIES

2004 BACHELOR IN COMMERCE 2004 MS OFFICE

î Budgeting, forecasting and Certified from GTECH, Kerala
Calicut University, India
market allocation

î Identify new markets/

business groups and CAREER TIMELINE
î Control over credit sales and Mar 2020 – Till Date Key Accounts Manager – Food Service
manage cash flow Food Emporium (Al Aabdi Holding )

î Market penetration- coverage Apr 2019 – Feb 2020 Channel Manager –HoReCa- Food Service
and ECO IFFCO – U.A.E (www.iffco.com)

î Gap analysis and bridge the Feb 2014 – Mar 2019 Sales Supervisor – Food Service
gap month on month IFFCO – U.A.E (www.iffco.com)

Dec 2012 – Jan 2014 Sales Executive – Food Service

î Effective professional with
P&L responsibility
î Good presentation skills,
Ability to write proposals and
reports, Marketing
automation, Communication
and collaboration tools
IFFCO – U.A.E (www.iffco.com)
Dec 2009 – Oct 2012 Sales Supervisor -
Traditional Trade & Food Service
JAIS General Trading- RAK
Dec 2007 – Nov 2009 Sales & Marketing Executive
Shamil Al Hammadi Commercial Brokers

LINGUISTICS IT SKILLLS

PROFICIENT MODERATE NATIVE

English, Arabic Malayalam

Hindi Advanced knowledge of Outlook Salesforce ERP
MS Word, Excel, Powerpoint

CV of Babulal Basheer Page 1 of 2

 MAJOR BRANDS CHANNELS HANDLED
HANDLED DURING CAREER
l Noor l Sunny l Sunflow l Traditional markets (NE) l Hotels l Catering Companies
l Hayat l Rahma l Shama l Restaurant Chains l General Traders l Bakeries and In store bakeries
l Emigrain l Al Baker
l London Dairy l Igloo l Pristine
l Agrar Frost l Empolive l Allana
l Taste Craft

SOCIAL MEDIA AREAS OF EXPERTISEE

SALES & MARKETING
https://m.facebook.com/
babulal.mb l Gain the product knowledge and intimate with the company procedure
l Planning the Route and Effective allocation of time and execution of smart
selling
http://linkedin.com/in/ l Negotiation & Closing the deal. Driven strategy is rapport and service, rather
babulal-basheer-bab5a3116 than pricing.
l Retain existing business and Penetrating to the untapped customers-
Business development
l Effective Coverage through balance between key customers and bottom line
distribution
l Effective cash flow/ credit management in line with finance SOP.
l Competition and price strategy – to understand the pulse of commodity
market which is fast fluctuating and act accordingly
l Data collection: to collect and provide data required for NPD and other
requirements for management.

LEADERSHIP – TEAM BUILDING AND CATEGORY MANAGEMENT

l Budgeting, Forecasting, Category allocation, Meeting and presentations,
Human capital hiring and allocations etc.
l Manage the team, monitor and analyse the performance, and deliver reports
to the top management on a frequent intervals
l Execute various category incentive programs and demand generation
activities targeted at end users. Also conduct product trainings to strengthen
business relations. Liaise with categories in various segments and build
profitable business relations with them.
l Mentoring the team to sustain a positive vibe which will be deliver great
result. Make encourage for best results and thinking beyond the box. Be a
leader, rather than a boss

ACHIEVEMENTS
l Initiated innovative sales programs that achieved sustainable results in target
achievement and grew distribution network (around AED 42 million/Y target
achievement and coverage of >600 customers as channel leader and 11.5
million/Y target achievement and coverage of > 75 customers as sales
Executive (independent P&L achievement))
l Effective coordination with various Business Units such as COPT, Finance,
TM, Categories, Production Units, SCM.
l Developed good and sustainable rapport with FS customers including chain
of restaurants and catering companies, Hotels as well as traditional traders
and distribution companies.
l Received appreciations and awards for outstanding performances and got
promoted twice.

CV of Babulal Basheer Page 2 of 2