BUSOG 25 MARKETING PLAN

Target Market Brand Concept Marketing Strategy

ore Prospect
350,000 Filipino Best tasting silog Allow social media to know
families of Cabuyao the exact location of the
in the hometown store

Middle Class family Affordability and Serve food to the customer

for afordability Quality with due respect

Students and Filipino hometown Allow the presence of affordability

workers tapsilogan
to be the guiding factor for the
success of the business

Lead Capture System Lead Nurturing System Sales Conversion Strategy

ng (Lead)
Through social media to lead, the efforts
will turn the qualified prospects into
qualified leads. An incoming message,
questions or comments via social networks
such as Facebook, Twitter and Instagram is
automatically entered as new lead. It will
provide valuable information on prospective
customers and to generate leads. The design
and structure of the lead capture is pivotal
to its success so does the positioning of it to
capture the visitor’s attention. As the early
stage the capturing lead takes place, the
business would be closing the gap between
generating demand and scoring leads. By
utilizing social media, the business itself will
generate more leads for the products
business
Social media is a highly relevant way to
gather leads. Social media platforms is
an extremely effective place for brands Speak with
to advertise and connect with
customer politely
customers in many ways that were
never before possible. By using it to
distribute the contents and show some
of the brand's personality, it is an Manage to know the
effective ways to build relationships wants of customers
with prospects and generate more
leads. In order to connect to the buyers
with the information they are seeking,
business’s social media presence is Present the menu and
useful to promote supportive content. show its affordability
 World Class Experience Customer Lifetime Value Stimulation of Referrals

r Customer
Authentic and Customer Customer Loyalty
original taste Valuation with the products

Filipino family Discounts and Connect relationship

ambience Coupons in every table

Affordability of Best service and Social media feedback

products with quality fine products and responses