 PROJECT TITLE-Performance Appraisal of Parle-G company

 INTRODUCTION-
“QUALITY, HELTH AND GREAT TASTE”…..

The Parle story unfolded in the year 1929, with the establishment of its first confectionery
factory in the western suburbs of Mumbai, presently known as the landmark region of “vile
Parle”. Thereafter in 1939 Parle started the manufacturing of biscuits, which henceforth
became its core activity. PARLE BISCUITS LIMITED is a subsidiary to PARLE
PRODUCTS LIMITED, MUMBAI, which is closely held company run by the Chechens.
The company commands a 40 % market share in the Rs. 35 billion biscuit markets in India.
Parle-G; its first venture became an instant favorite amongst the masses, leading the glucose
category with the huge market share of 65 %. It’s topped charts worldwide by becoming the
world’s largest biscuit selling brand as revealed by the US-based bakery manufactures
association in 2002. The products portfolio also comprises of KRACKJACK, MONACO,
HIDE ‘ N’ SEEK and its variants.
The success and survival of Parle is its adherence to quality and diversification in its core
area. The strong and extensive distribution network assures the availability of Parle biscuits
even remote region. Most of its offerings are in the low and mid price range making it
affordable to the masses. Parle understands the psyche of the Indian consumer and provides
them value-for-money.
There are four of its own at Mumbai (head office), Bahadurgarh (Haryana), Neemrana (rajas
than) and distribution of the biscuit are controlled by the “business development department”,
Mumbai office with assistance from the regional sales offices at new Delhi, Calcutta, ban
galore and Mumbai.

To reduce freight rates and increases production, Parle has tie-ups with contract
manufacturing units supervised by a “Parle officer”. These units are provided with the
processing charges biscuits, which are transferred to depots established at strategic location.
  RESEARCH METHODOLOGY-
Research is a journey to known the unknown facts.

Research is a common paralance refer to search knowledge. One can also define research as
scientific and systematic research for pertinent information on a scientific topic. In fact,
research is an art of scientific investigation.

The advanced learner’s dictionary of current English lay down the meaning of research as a
“careful investigation or inquiry especially through search for new facts in any branch of
knowledge”.

According to Redman and mory:-

“Research is a systematized effort to gain knowledge”.

Research Represent:-
“A systematic method of exploring actual person and groups focused primarily on their
experience with in their social worlds, inclusive of social altitudes and values, the mode of
analysis of these experience which permit stating proposition in form”.

 Objective of research and methodology:-

The following are the objective of research and methodologies are:-

1. To discover the answer and question through application of scientific procedure.

2. To find the truth which is hidden and which have not discovered yet.

3. To gain familiarly with a phenomenon or to achieve new insight it.

4. To portray accurately the characteristics of a particular individual, situation or a

group.

5. To determine the frequency with which something occurs or with which it is

associated with something else.

6. To test a hypothesis of a casual relationship between variables.

  DATA COLLECTION-PRIMARY AND SECONDARY
PRIMARY DATA
Primary data is one which is collected in full details regarding his research
problem. Primary data is the first hand data collected by means of observation
& communication.

METHODS/SOURCES OF PRIMARY DATA:

Observation is the process of observing the respondent about their current
behavior where no question are asked and their observed behavior or reactions
are recovered.
Though, it is not possible to observe passed behavior, one is capable of
observing the result such behavior.

 BIBLIOGRAPHY-
 Personnel Management
- H.J. Chrunden
- C.B. Mamoria
- S.V. Gankar

 Human Resource Management

- A.K. Ghosh
-
 Human Resource Management & Personnel Management
- Ashwathappa

 Human Resource Management

- Dr. C.B. Gupta

 Magazine

 Google.com