Professional Documents
Culture Documents
FWPS Vol 1 No 2 Paper 16
FWPS Vol 1 No 2 Paper 16
16
- Vol 1, No 2
ẢNH HƯỞNG CỦA KHOẢNG CÁCH VĂN HÓA LÊN HIỆU QUẢ HOẠT
ĐỘNG CỦA NHÂN VIÊN TẠI CÁC CÔNG TY ĐA QUỐC GIA
Phạm Hồ Nhất Phương1, Nguyễn Hoàng Anh, Phạm Thị Thanh Lan, Võ Anh Nhựt Minh,
Đinh Thị Thư
Sinh viên K57A - Quản trị kinh doanh quốc tế
Cơ sở II Trường Đại học Ngoại thương tại TP. Hồ Chí Minh, Việt Nam
Lê Sơn Đại
Giảng viên Bộ môn QTKD - TCKT
Cơ sở II Trường Đại học Ngoại thương tại TP. Hồ Chí Minh, Việt Nam
Tóm tắt
Nền kinh tế Việt Nam đang phát triển nhanh chóng và thu hút một lượng lớn sự quan tâm của các
nhà đầu tư nước ngoài. Tuy nhiên, hiệu quả lao động ở Việt Nam vẫn là một rào cản đối với các
nguồn vốn từ nước khác. Qua nghiên cứu của này, mối quan hệ tiêu cực giữa khoảng cách văn hóa
và hiệu quả làm việc của nhân viên tại các công ty đa quốc gia đã được chứng minh. Biến ngành
công nghiệp là một biến kiểm soát đối với hiệu quả làm việc của nhân viên. Đồng thời biến khoảng
cách thể chế điều tiết tiêu cực đối với mối quan hệ này. Từ kết quả nghiên cứu, các khuyến nghị
được đưa ra cho các công ty đa quốc gia bao gồm nên chú ý lựa chọn địa điểm để mở rộng quy mô,
nên ưu tiên những quốc gia có văn hóa tương đồng với công ty mẹ để giảm khoảng cách văn hóa.
Bên cạnh đó, nhà quản lý có thể giảm bớt tác động của khoảng cách văn hóa bằng việc lựa chọn
phương thức thâm nhập phù hợp, các phương thức thâm nhập ít sự kiểm soát và ít rủi ro thấp như
cấp phép, liên doanh, hay mua lại và sáp nhập sẽ phù hợp hơn khi tham gia vào các thị trường có
khoảng cách văn hóa cao.
Từ khóa: Công ty đa quốc gia, kinh doanh quốc tế, hiệu quả hoạt động, nhân viên
IMPACTS OF CULTURAL DISTANCE ON
PERFORMANCE OF EMPLOYEES IN MNCs’ SUBSIDIARIES
Abstract
Performance of employees is described as the “ultimate dependent variable” in human resource
management, enhancing it is the priority of corporations to create long-term competitive
advantages. Furthermore, recent literature stated that cultural distance is an important determinant
of employee performance. This paper aims to clarify the impacts of the cultural distance between
home and host country on the performance of employees in multinational corporations’
subsidiaries in Vietnamese market. This study also investigates the moderation effect of career
1
Tác giả liên hệ, Email: phnp2304@gmail.com
1. Introduction
Culture has long been proven as a barrier to the internationalization process of multinational
corporations (MNCs) in the world (Beugelsdijk, 2018). Companies have to deal with several
critical decisions such as entry modes (Tihanyi et al., 2005), international diversification (Grosse
and Trevino, 1996), subsidiary management (Roth and O’Donnell, 1996), and human resources
management (Morosini et al., 1998). Failure to understand elements surrounding the subsidiary
national culture would lead to an adaptation crisis (De Mooij & Hofstede, 2010). In addition, in
order to evaluate the efficiency of a subsidiary, performance of employees is among the most
essential aspects when operating business (Brayfield & Crockett, 1955). As a result, more and
more scholars have been drawn attention to the relationship between employee performance and
cultural distance (Shenkar, 2001; Froese & Peltokorpi, 2011; Ahammad et al., 2016).
Additionally, in previous studies, the main concern of the authors was the relationship
between cultural distance and job performance (Morosini, 1998; Froese & Peltokorpi, 2011).
However, the effects of control and moderate variables have not been mentioned (Dikova & Sahib,
2013; Shahzadi et al., 2014; Meyerson & Dewettinck, 2012) in these researches. Therefore, this
research aims to observe these variables: whether they have an effect on the relationship and how
the impact is as well as whether there are other factors moderating this relationship such as
industrial, direct manager's nationality, etc. Because there are studies only mention a relationship
but not take into account the external environment, including many factors that can moderate this
relationship, which results in impurity in research (Chen et al., 2010). If the result supports our
hypothesis, it will be an important contribution for MNCs in Vietnam to find solutions to optimize
employee’s productivity.
To bridge the mentioned gaps above, this research aims to discover the direct relationship
between cultural distance and performance of employees on subsidiaries of multinational
corporations. Consequently, this paper gives a firm positive statement on the relation between the
two variables. Finally, based on the results, MNCs can take into account the suggested implications
when expanding to other territories.
This study uses the standard framework of Perry (1998) which has 5 sections widely applied
in academic literature. In detail, section 1 identifies the elements that make the topic worth
researching and deliver contexts as well as rationale for the research. Section 2 provides review of
current literature on the contexts: Employee performance and cultural distance. From that, a
theoretical model with hypotheses was proposed to bridge the gaps of those literatures. It is
followed by section 3 which justifies the methodology and the data analysis process used to
examine the proposed theoretical model. A report of the results is presented and key findings are
also highlighted in section 4. Eventually, section 5 consists of the conclusion with a brief summary
EP1 Task evaluation I was able to schedule my job so that it Kiker &
was finished on time. Motowidlo, 1999
I adequately performed all the tasks
assigned
I carried out duties that are required of
me
EP3 Innovate to get I've been trying to keep my job skills Feirong Yuan and
higher result and knowledge up-to-date Richard W.
I contributed creative solutions to fresh Woodman (2010)
issues
I have been constantly searching for
new ways to enhance my results.
I learned how to easily overcome tough
circumstances and setbacks.
The current research adopts six dimensions of national culture measurement which is based
on extensive research done by Professor Geert Hofstede, Gert Jan Hofstede, Michael Minkov and
their research teams (2006). In order to calculate the distance in terms of each cultural dimension
between the parent firm and its subsidiary in Vietnam, we use the absolute value of the result taken
from indicators of Vietnam that subtracts the equivalent cultural dimension indicators of the host
country (so that a positive real number of distances will be collected). We shall take the data of
each cultural dimension index on the scale of 100 in each country on Hofstede Insight. Before
analyzing data, we also normalise all results of distance calculated above with a logarithm
(Quackenbush, 2002).
Employee performance
Cultural Distance
Institutional Distance
Figure 5. SEM
According to the CFA outcome, statistic of maximum likelihood estimation (MLE) of
estimating the parameters of a probability distribution by maximizing a likelihood function
(Myung, I. J., 2003), so that under and specify the thesis structural model. Consequently, these
control variables: Gender (female or male), experience (work longevity) and industry (a dummy
variable) are demonstrated. In overall, not only does the index meet the acceptable benchmark
(according to Bauldry, 2015 and Brett, 2010, acceptable benchmark should be above 0.8) but it
also qualifies for a well fit model (above 9.0) (Hair et al, 2014): CFI=0.975, GFI=0.943.
Table 5. Regression Weights of the sample
Dependent variables Estimate S.E. C.R. p Result
EP <--- CD -,326 ,053 -6,205 *** Supported
EP5 <--- EP 1,084 ,077 14,032 ***
EP2 <--- EP ,938 ,083 11,316 ***
EP1 <--- EP ,777 ,079 9,842 ***
EP4 <--- EP ,970 ,059 16,401 ***
CD3 <--- CD ,748 ,072 10,458 ***
With regard to control variables, a multigroup structural equation modeling approach was
used to compare gender, industry and age on the relationship of cultural distance and employee
performance. The empirical results revealed that correlation between gender (p=0.3016>0.05), age
(p=0.02186>0.05) and employee performance appears to be not supported (p=0.858>0.05).
Therefore, this study does not accept H3 (the relationship between Cultural distance and MNCs
Employee performance is significantly controlled by gender) and H4 (the relationship between
Cultural distance and MNCs Employee performance is significantly controlled by age).
On the other hand, p-value of industry as a moderating variable is 0.034 (p<0.05). Hence, this
study chooses the free model to read the results because of the higher compatibility. In conclusion,
industry has a positive influence on performance of employees in MNC’s subsidiary which support
hypothesis H2 (the relationship between Cultural distance and MNCs Employee performance is
significantly controlled by industry). In detail, the difference when using industry as a control
variable is shown and interpreted below.
Figure 6. Free model of the relationship between Cultural distance and MNCs Employee
performance with respect to industry as a control variable
Table 9. Multigroup model result when control variable of industry is added
Table 11 & 12. Standardized Regression Weights and Squared Multiple Correlations when adding
institutional distance to the model
Standardized Regression Weights Estimate Squared Multiple Correlations Estimate