Programme Name: BCS

Course Code: MKTG 1010

Course Name: Basic Marketing

Assignment: Second Assignment

Date of Submission: 5 July 2022

Submitted By: Submitted To:

Student Name: Achyut Neupane Faculty Name: Sonish Sapkota

IUKL ID: 042103900002 Department: PO

Semester: 2nd Semester

Intake: September 2021

Q Research and extract any 5 Social Media Designs of different Nepali Brands used as
Advertisement Content and identify the Market Segmentation based on the designs.
Segmentation can be classified into demographics, geographics, psychographics, and
behavioral. Prepare an individual report with each designs/banner’s explanation of
no more than 100 words on how market segmentation has been done through the
Advertisement Content.
Each analysis of Design is worth 6 marks. Marks will be given based on an analysis
of market segmentation. Please attach the design with the explanation.
Please note that all 5 Social Media Designs will need to be of brands from different
industries. If the designs are from the same industry, the later designs/explanation
will not be counted as valid.
A From the social media surfing and research, I have extracted these 5 social media designs
from different industries:
a) Sunway College, Kathmandu
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The above design is segmented for the audiences of the following characteristics:
• People in age-group of 18-24.
• Students who completed their +2 studies.
• People who are interested in learning Digital Marketing and Data Science.
• The BootCamp will be held in Kathmandu. So, for people inside
Kathmandu valley or nearby.
• Students who don't have enough money to take any skill-based course in
their free time.
• Students who are looking for colleges to complete their bachelor's level
studies.
b) eSewa-Nepal First Online Payment Gateway
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The above design is segmented for the audiences of the following characteristics:
• Youth to mid-aged people.
• People who use digital payment instead of carrying cash.
• People who are fund of listening live music.
• Those who are interested in going to nightclubs.
• Those who are interested in watching Tribal Rain live.
• People who have income range of average to more than average who can
afford going to Club Platinum and spend money.
• Club Platinum is situated in Kathmandu so for people inside or nearby
valley.
c) Classic Tech
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The above design is segmented for the audiences of the following characteristics:
• People within range of kids to old adults because most of the people use
the internet.
• People all over Nepal.
• People who are interested in switching their Internet Service Provider
(ISP).
• People who use internet for their daily operations and works.
• People who mostly watch movies on the internet.
• People who mostly listen to songs on the internet.
• People who like to play online games.
d) Sajilo Saathi
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The above design is segmented for the audiences of the following characteristics:
• People within the age range of youth to mid-age.
• People living with their families.
• Not specific but for people inside the valley because the service is not yet
active outside the valley.
• People who have to travel.
• People who need daily transportation services.
• People who use phones (android or iPhone).
• People who have transportation vehicles (bike or car).
• People who want to earn money using the ride-sharing app.
• People who like to use product made in Nepal.
e) Goldstar Shoes
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The above design is segmented for the audiences of the following characteristics:
• People within every age range.
• People from Nepal along with the countries where Goldstar exports.
• People who like to buy shoes in less cost.
• People who like to use products made in Nepal.
• People use uses ImePay for buying any type of goods or services.
• People who are looking for discounts or sales on shoes.
• People who like to buy things and pay online.