subject: Intermediate Business English

Group project
Presented by group 2
 Group members class: IB1709

Đông Quân
Trưởng nhóm

San Linh
Chuyên viên nghiên cứu Chuyên viên Tóm tắt

Nam Linh
Người thu thập tài nguyên Chuyên viên Tóm tắt
 class: IB1709

Marketing strategies

Hudson should focus

 class: IB1709

Table of contents
Strategy 1: Hire top designer
Products high price segment
design strategy for product
Strategy 2: Develop the Hudson brand
Keep Made in America brand
Celebrities advertise products and

event organization
limited product line
 San

Strategy 1: Hire top

designer

 Dũng

Products high price segment

Towards middle and rich customers

Quality and high value products

 Linh

Design strategy for product

Design: focus on high quality
Build experiment, research: due to
the cultural distance, Hudson needs
some
Strategy 2: Develop the

Hudson brand

Keep Made in America brand

That’s enough to trigger

the clients, especially the

upper-class people

San
 Celebrities advertise

Nam
products and event

organization

Borrow famous people's

positive images to promote

product brands

Organize events to announce

products, introduce them to

customers
Thanks for

listening