Professional Documents
Culture Documents
Gem 3 Project Brief
Gem 3 Project Brief
CONFIDENTAL
Menu
2 Overview
2 Constraints
3 Design Proposals
3 AR Quiz Game
6 Secret Gin
1
Overview
Gem is a fine dining restaurant based in NYC, characterized by its unique seasonal
menu and variety of culinary inspirations. As stated in their RFP, the restaurant is
to create a sense of community through food. With this in mind, our team set about
Though we took the time scale, budget, and audience heavily into consideration, the
main challenge has been the process of designing games which will not only be
enjoyable for guests amidst their fine dining experience, but maintain the
atmosphere and standard of the Gem establishment. We must also keep in mind the
size of the location itself; the restaurant is small, and can host a maximum of 16
guests. All of our concepts have been thoughtfully constructed to meet the needs
outlined by our client. They should fit well within our $200,000 budget, and be
2
Concept 1 - AR Quiz Game
Why?
This concept offers what we would consider the simplest response to the requests
and constraints laid out in Gem’s RFP. Rather than overwhelming the dining
peppering the moments between courses and conversation topics with a pinch of
delicacy of Gem’s cuisine, and encourages discussion around and appreciation for its
craft.
3
Concept 2 - Murder Mystery Experience
smartphones confiscated during entry, and will instead be provided props and
various tools of deduction to aid in their collaborative process. If the killer is correctly
(cont. on p.5)
4
Why?
Though more involved and theatrical than one may expect from a fine dining
establishment, we believe the Murder Mystery concept fulfills the needs of Gem’s RFP
cooperative dining experience. Each course serves a dual purpose as both a narrative
device and an echo of the more traditional service for which Gem has developed its
reputation.
5
Concept 3 - Secret Gin
replaced.
Why?
Secret Gin is something of a middle ground between the two previous concepts,
being socially stimulating and mildly competitive, but without a theatrical spectacle
which alters the atmosphere of the restaurant. Those who do not wish to participate
are free to enjoy their meals in peace, while those willing to socialize are given
incentive to do so.